[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-what-is-digital-media":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",41222,{"id":24,"name":25},"author-0301142015","Canto","2020-02-27T02:06:03","2025-12-19T11:45:31","What is digital media? A breakdown of the many different types","what-is-digital-media","What is digital media? A breakdown of the different types","There's plenty of different types of digital media to be aware of. Here's a guide to make sure you have the fundamentals down.","Digital media is so much more than simply a format for digital files. It’s a wide-ranging concept that encompasses a lot more than we think on first notice. Here is a guide to explain what it is and the different types involved. What is digital media? Digital media is things such as digital images, videos […]","Digital media is so much more than simply a format for digital files. It’s a wide-ranging concept that encompasses a...","\u003Cp class=\"wp-block-paragraph\">Digital media is so much more than simply a format for digital files. It’s a wide-ranging concept that encompasses a lot more than we think on first notice. Here is a guide to explain what it is and the different types involved.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-media\">What is digital media?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fdigital-media\u002F\">Digital media\u003C\u002Fa> is things such as digital images, videos and music. It is digital content that is represented on mediums that are machine-accessible. Numerous digital devices are able to edit, store and view digital media. It is made up of different kinds of content and technology that require certain tech skills to produce appealing new digital media products.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-some-digital-media-examples\">What are some digital media examples?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Though there are way too many examples to list, here are some popular ones to consider:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Software\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Software programs and tools are a good example of digital media. Though often overlooked, software systems are an essential piece to the digital media puzzle, helping construct, create and edit other digital media formats. For example, different software systems may be responsible for creating thousands of other digital media files.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-41224\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media.jpg\" alt=\"The screen of a Mac laptop.\" class=\"wp-image-41224\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Different software systems are forms of digital media.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Video\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Digital media includes all types of video on a computer or machine system. There are a lot of different video files currently in digital format. In fact, the number is growing rapidly, especially because of sites like \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F\" target=\"_blank\" rel=\"noopener\">YouTube\u003C\u002Fa> and Instagram that promote video uploads. Also, as mobile devices continue to grow in popularity, accessible phone camera functions produce more videos.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Audio\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Music and sound files on computers are a form of digital media. This includes all the different formats of audio types, such as MP3s. Audio files are normally compressed and resized from their original size in order to fit the systems for which they are designed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-41226\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-2.jpg\" alt=\"Headphones on a desk.\" class=\"wp-image-41226\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192455\u002Fwhat-is-digital-media-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Audio stored on a computer it is digital media.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Pictures\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Any image constructed for machine and computer use is considered digital media. This one is often confused because of popularized images that are strictly physical for hundreds of years. When we then see them represented digitally, we’re not sure if they’re considered digital media. In that case, they are in fact digital.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-are-the-3-digital-media-types\">What are the 3 digital media types?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Note that there are different types of digital media, all of which have their own specific features. Here are the three types and a brief description of each:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Owned\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Owned media is a digital media content type you have published solely as a self-published product using only your resources. It is typically things like articles, blog posts and social media posts. Owned media gives businesses a chance to control their presented values and ideals to their customers. It’s also a great way to boost authoritative perception.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-41229\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192454\u002Fwhat-is-digital-media-3.jpg\" alt=\"Newspapers on top of a keyboard.\" class=\"wp-image-41229\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192454\u002Fwhat-is-digital-media-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192454\u002Fwhat-is-digital-media-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192454\u002Fwhat-is-digital-media-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Owned media involves digital content you self-publish.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Earned\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Earned media is where a company other than yours creates content about your company. However (and this is the most important part), they had no incentive from your end (favors, financial reward, payment) to do so. This type of digital media is usually the most wanted since it costs nothing, takes no time to create and usually looks favorable to third parties.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Paid\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Paid media, similar to earned media, involves having a separate company create content about your company. Similarly, it saves time because it requires no creation or ideation on your part. However, it’s not without financial obligations. This type of digital media involves buying content or digital space to promote your company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that even though digital media is essentially all types of media that are found in the digital format, there are a lot of subsets to note. The further you research digital media, the more you’ll understand its small nuances and differing forms.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192352\u002Fwhat-is-digital-media-25.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192352\u002Fwhat-is-digital-media-25-450x270.jpg","A woman filmed on camera.",480,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190312\u002Fhtml-vs-text-email-feature-450x263.jpg",51497,"html-vs-text-email","HTML vs. text email: How to choose the right format for the job","Do you know what type of email you’re sending? We’ll go over the advantages and disadvantages of HTML vs text emails, so you can make the right choice.","\u002Fblog\u002Fhtml-vs-text-email\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature-450x263.jpg",52468,"welcome-email","First impressions matter: Welcome email examples to learn from","How do you write a great welcome email? These examples from top brands show how to start your email relationship off on the right foot.","\u002Fblog\u002Fwelcome-email\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fyoutube-marketing-strategy-25-450x270.jpg",41666,"youtube-marketing-strategy","YouTube marketing strategy: Tips to plan, publish, and grow your channel","The key to a successful brand is a well-developed marketing strategy. The powerful video platform YouTube is no exception. Here are some tips to guide you.","\u002Fblog\u002Fyoutube-marketing-strategy\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787743503448]