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In this new environment, investing in digital asset management is more important than ever.","For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested in essential collaboration tools – like Zoom, Slack and Teams – to keep everyone connected while working from home. These were initially temporary solutions, but now it’s clear the landscape has changed for good. According […]","For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested...","\u003Cp class=\"wp-block-paragraph\">For most businesses, 2020 and 2021 were about survival. Faced with a sudden change in how we work, teams invested in essential collaboration tools – like Zoom, Slack and Teams – to keep everyone connected while working from home.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These were initially temporary solutions, but now it’s clear the landscape has changed for good. According to \u003Ca href=\"https:\u002F\u002Fwww.pwc.com\u002Fus\u002Fen\u002Flibrary\u002Fcovid-19\u002Fus-remote-work-survey.html\" target=\"_blank\" rel=\"noopener\">PwC\u003C\u002Fa>, a whopping 83% of US offices plan to transition permanently to remote or hybrid work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To succeed in 2022 and beyond, companies need to create a hybrid environment in which they can perform at their best long-term. That means going beyond the basics like Zoom and adding more specialized collaboration tools to their tech arsenals, so teams can work efficiently, strategically and seamlessly from anywhere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For teams that work with images, videos and other digital content, good \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) software like Canto is more essential than ever before. As you start annual planning for 2022, don’t overlook this strategic investment in your team’s productivity.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-media-library.jpeg\" alt=\"Canto media library gallery view and phone app with asset information.\" class=\"wp-image-59309\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-media-library.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-media-library-450x263.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--digital-content-poses-unique-challenges-in-the-hybrid-environment\">Digital content poses unique challenges in the hybrid environment\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For newly hybrid teams, managing and sharing digital content is a major challenge.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A year and a half of muddling through with Dropbox, Google Drive and WeTransfer links has exposed the limits of systems that aren’t designed for the complexities of managing digital content at scale. Sending large files back and forth is cumbersome, and with team members more dispersed than ever before, it’s become hard to maintain oversight of digital assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Digital asset management (DAM) tools like Canto offer a solution. More than just cloud storage, they’re designed to help teams of all sizes manage and share digital content – while keeping track of all the information that goes with it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-admin-controls.jpeg\" alt=\"Canto admin controls for digital rights and asset approval.\" class=\"wp-image-59308\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-admin-controls.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-admin-controls-450x263.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With features like advanced search and image recognition, digital asset management systems help teams find what they need when they need it – whether they’re in the office or not. With everyone working from the same library, DAM systems simplify collaboration and enable decision-makers to approve, activate or deactivate content universally with the click of a mouse.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brands on top of their digital content can use images, video and other assets more intentionally, leveraging them into concrete strategic wins.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s been an absolute saving grace,” says Meg Reinhardt, Photography Director for This Old House. \u003Ca href=\"\u002Fcustomers\u002Fthis-old-house\u002F\">This Old House\u003C\u002Fa> started using Canto in March 2020, just before pandemic lockdowns sent their team home from the office. They’ve been working remotely ever since.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s good we got Canto when we did, because otherwise I couldn’t have done my job this last year and a half,” says Meg. “Our VPN was horrible, and it was so hard to find things. In Canto, I can find what I need and send it out quickly, even when I’m working from home or traveling for a shoot.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-this-old-house.jpeg\" alt=\"Face recognition identifies This Old House host in Canto library.\" class=\"wp-image-59310\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-this-old-house.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184958\u002Fcanto-dam-this-old-house-450x263.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--so-why-is-dam-important-to-consider-for-your-2022-budget\">So why is digital asset management important to consider for your 2022 budget?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Though it’s constantly evolving, digital asset management software isn’t new. Companies have been using it for years to strategically manage their growing content libraries and share assets more effectively – both internally and externally. However, as brands find ways to make hybrid work a success over the long term, investments in digital asset management have become essential.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Teams that aren’t set up to excel in this new business environment have started to see it holding them back. In a 2021 \u003Ca href=\"\u002Fblog\u002Fcontent-chaos-poll\u002F\">poll\u003C\u002Fa> – a year into lockdowns and remote work – 55% of marketing professionals said they lack the digital tools they need to achieve peak performance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For companies that rely on digital content, a DAM solution is essential for driving success and scaling as a business. By making a modest investment in DAM, you set your team up to be productive and efficient in 2022 and beyond as the digital world continues to evolve.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>Want to learn more about how Canto can help your team succeed? Read our \u003Ca href=\"\u002Febooks\u002Fdigital-declutter\u002F\">guide to organizing digital content\u003C\u002Fa>, with examples from top brands that got it right.\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184954\u002Fcanto-ux.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184954\u002Fcanto-ux-450x263.jpg","Collage of important digital asset management features.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192335\u002FDigital_Asset_Library_Team-450x313.jpg",40058,"how-a-centralized-digital-asset-library-helps-distributed-teams-stay-in-sync","How a centralized digital asset library helps distributed teams stay in sync","These 3 distributed teams use centralized digital asset libraries to enable remote work, remove roadblocks, stay in sync and get aligned on their objectives.","\u002Fblog\u002Fhow-a-centralized-digital-asset-library-helps-distributed-teams-stay-in-sync\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F10\u002F25143350\u002Fsocial-media-feature-450x236.jpg",66354,"social-media-assets","How to manage social media assets efficiently with DAM software","Learn how digital asset management helps you manage social media assets, improves workflows, and keeps your content organized and consistent across platforms. ","\u002Fblog\u002Fsocial-media-assets\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F03\u002F19192629\u002Fphoto-1453799527828-cf1bd7b2f682-450x301.jpg",10750,"organizing-digital-assets","5 tips for organizing your brand’s digital assets","Most teams waste weeks – even months – each year searching for files. These five tips will help you get organized and win back your team's time. ","\u002Fblog\u002Forganizing-digital-assets\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789102909730]