[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-why-manufacturing-brands-need-product-information-management-5-key-reasons":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",68140,{"id":24,"name":25},"author-0301142015","Canto","2022-04-01T01:07:47","2026-08-17T14:00:16","PIM for manufacturing: Top 5 benefits of product information management","why-manufacturing-brands-need-product-information-management-5-key-reasons","Top 5 Benefits of Product Information Management (PIM) for Manufacturing Companies","Discover the top 5 reasons why Product Information Management (PIM) is essential for manufacturing brands. Learn how PIM streamlines operations, ensures data accuracy, and enhances omnichannel delivery.","What is PIM for manufacturing? PIM manufacturing refers to the use of product information management software by manufacturing companies to centralize, organize, and distribute product data across sales channels and retail partners. Manufacturers rely on PIM to manage high-volume product catalogs, maintain data accuracy, and accelerate time-to-market. It eliminates errors and inconsistencies caused by managing […]","What is PIM for manufacturing? PIM manufacturing refers to the use of product information management software by manufacturing companies to...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-pim-for-manufacturing\">What is PIM for manufacturing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">PIM manufacturing refers to the use of product information management software by manufacturing companies to centralize, organize, and distribute product data across sales channels and retail partners. Manufacturers rely on PIM to manage high-volume product catalogs, maintain data accuracy, and accelerate time-to-market. It eliminates errors and inconsistencies caused by managing product data across spreadsheets, shared drives, and siloed teams.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fwhat-is-pim\u002F\">Product information management\u003C\u002Fa> (PIM) software centralizes, organizes, and distributes product information for consistent product experiences.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Life without product information management\u003C\u002Fh3>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>An avalanche of spreadsheets\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Oftentimes spreadsheets are a go-to for tracking and sorting information for businesses. And they work just fine. But for product information \u003Ca href=\"https:\u002F\u002Fimagerelay.com\u002Fblog\u002F6-reasons-why-spreadsheets-dont-work-for-product-information-management-pim\" target=\"_blank\" rel=\"noopener\">spreadsheets are lacking some important functions\u003C\u002Fa> to make them suited to the task, highlighting the need for effective product data management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For manufacturing companies that are working with large quantities of SKUs that often need to be updated and shared, managing it all in a spreadsheet leaves the door open to errors. Spreadsheets are also often challenging to share with other users and collaborate simultaneously.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>Shared drives full of outdated material\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Content entering the market with outdated or inconsistent product information is a common symptom of a manufacturer operating without a PIM, leading to significant data quality issues. Without a single source of truth to rely on, key data is ultimately pulled from wherever it can be found; the marketing team may be relying on a totally different set of records than the sales team. That’s problematic when time and money are being poured into growing a \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\" rel=\"noopener noreferrer\">brand where consistency\u003C\u002Fa> is a key element of success.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>Relying on employees as an “agency of record” \u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">The most challenging and risky format of them all is when a single employee becomes an “agency of record”. Relying on a single person as your source of truth is a bottleneck waiting to happen, or rather it is a bottleneck that is already happening. This can severely impact the integration capabilities of your \u003Ca href=\"\u002Fglossary\u002Fwhat-is-pim\u002F\" rel=\"noopener noreferrer\">product information management\u003C\u002Fa> (PIM) system with customer relationship management (CRM) systems, leading to inefficiencies in workflow and customer engagement.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>The top 6 benefits manufacturers gain with a PIM \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fwww.imagerelay.com\u002Fhubfs\u002FImported_Blog_Media\u002FSingle-source-of-truth-700x473.jpg\" alt=\"The Top 6 Benefits Manufacturing Teams Gain With a PIM\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A PIM platform is essential for centralizing and managing product information effectively.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">1. A single source of truth by centralizing product data\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">With a PIM, your team has one single source of truth for your full product line and all the related product information and content. By having one universal source for materials and information, your team can trust that the accurate product data they’re sourcing and sharing is current and approved.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Updating information and managing versions becomes simplified with one location as the source of truth. This helps ensure that \u003Ca href=\"\u002Fblog\u002Fproduct-branding\u002F\" rel=\"noopener noreferrer\">brand and product\u003C\u002Fa> information is maintained throughout employee transitions or expanding product lines.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>2. Streamline omnichannel delivery\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">When you create a single source of truth for your brand and products in a PIM, your company is set up for delivering your brand’s assets and product information to every channel in the right way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For manufacturers, this becomes especially impactful due to the volume of sales channels needed to show up to compete in ever-growing e-commerce, retail, and market spaces. A PIM ensures easy management of all product \u003Ca href=\"\u002Fblog\u002Fdigital-data-storage\u002F\" rel=\"noopener noreferrer\">data and digital\u003C\u002Fa> assets for any platform, team, or partner.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>3. Easier asset sharing & information distribution\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">How your business delivers your brand materials and product information into the right hands. This key step is especially important for \u003Ca href=\"\u002Fblog\u002Fcollaborative-marketing\u002F\" rel=\"noopener noreferrer\">collaboration between marketing\u003C\u002Fa> & sales teams, retailers, and influential partners who are working to sell or set up your products for distribution or sales.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Without a PIM, manufacturing teams are left trying to manage and organize the necessary product information in various spreadsheets to meet every individual retailer’s requirements. This process slows down the time to delivery and generates exponential opportunities for misinformation to spread from spreadsheet to spreadsheet. With a PIM, your data, including product descriptions, is structured ahead of time to meet the needs of any retailer.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>4. Put product data in context\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Your team finally sells into a new retailer or lands a new contract and they’ve worked hard to gather all of the information and materials needed to get set up. They press send on the materials needed only to discover weeks later that an outdated asset or number was sent by mistake and causing inconsistencies in the way your product is described.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s a common error that happens when manufacturing businesses are juggling such a high volume of product information, but also one that can be prevented. With a PIM solution in place, it’s easy to deliver the correct versions of product information and assets for the specific channel needed, every time.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">\u003Cstrong>5. Improve your customer experience\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">All of these PIM benefits improve customer \u003Ca href=\"\u002Fblog\u002Fbrand-experience\u002F\" rel=\"noopener noreferrer\">experiences with your brand\u003C\u002Fa> and products by ensuring a faster time to market, the most current and accurate product information, and a more consistent brand experience at every touchpoint.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, an e-commerce buyer sees the right product information and product images on an e-commerce site and knows this is the right product to buy. Your competition is showing inconsistently edited images and limited or conflicting information. That’s an instant loss of trust, and interest, from a consumer’s perspective. A PIM helps to give your customers a better user experience by ensuring they have confidence in your brand and products.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Deliver marketing everywhere: More than just a PIM with digital asset management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A PIM solution is essential for manufacturing marketing teams, making it easy to update and share product information. But product visuals shouldn’t be overlooked. Without consistent, high-quality digital assets, even the best products can struggle — and how you manage those assets makes all the difference.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For brands serious about optimizing product performance, a combined PIM and digital asset management (DAM) solution is the way forward. Centralized, organized brand assets paired with always up-to-date product information offer a competitive edge that’s hard to beat.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And no one brings PIM and DAM together like Canto. Our industry-leading platform unifies the power of DAM and PIM in one solution: \u003Ca href=\"\u002Fproduct\u002Fdam-for-products\u002F\">Canto DAM for Products\u003C\u002Fa>. It’s built to accelerate your entire product lifecycle — from creation to launch and beyond.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"\u002Fproduct\u002Fdam-for-products\u002F\" rel=\"noopener noreferrer\">\u003Cstrong>Learn more about Canto DAM for Products\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fh3>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F14200603\u002F5-reasons-for-PIM-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F14200603\u002F5-reasons-for-PIM-feature-450x236.jpg","5 Reasons a PIM is a must for manufacturing brands",630,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195403\u002Fxls-document-file-450x348.jpg",24690,"xls-document-file","Excel file: A complete guide to XLS format, uses, and conversion","The XLS document file has many different functions to help companies manage data. Learn how to open and convert the Excel Spreadsheet file type.","\u002Fblog\u002Fxls-document-file\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F16175242\u002Fworkflows-with-canto-and-canva-feature-450x236.jpg",69826,"how-to-use-canto-canva","How to transform marketing workflows with Canto and Canva","Learn why integrating a digital asset management (DAM) platform, like Canto, with Canva makes the perfect duo to streamline marketing workflows","\u002Fblog\u002Fhow-to-use-canto-canva\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193601\u002Fmedia-encoder-450x281.jpg",35163,"media-encoder","Media Encoder: A guide to video encoding, formats, and file export","Adobe Media Encoder is an important tool when you need to export files from projects. Learn all about this valuable system here.","\u002Fblog\u002Fmedia-encoder\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374902201]