[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-why-your-content-needs-digital-rights-management-drm":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",59816,{"id":24,"name":25},"author-0301142015","Canto","2021-12-16T00:06:03","2025-11-28T12:47:53","Why your content needs digital rights management (DRM)","why-your-content-needs-digital-rights-management-drm","Why your content needs digital rights management","Implementing DAM solutions that feature digital right management tools is essential for protecting licensed content and avoiding copyright violations.","The digital age has made it easier than ever for content to be taken from one source and reused elsewhere. Modern web browsers can download images, video, and other content files from just about anywhere, even when those files are supposed to be protected by copyright. While an individual user isn’t likely to face legal […]","The digital age has made it easier than ever for content to be taken from one source and reused elsewhere....","\u003Cp class=\"wp-block-paragraph\">The digital age has made it easier than ever for content to be taken from one source and reused elsewhere. Modern web browsers can download images, video, and other content files from just about anywhere, even when those files are supposed to be protected by copyright. While an individual user isn’t likely to face legal consequences for downloading a copyrighted image to serve as their desktop background, the same can’t be said for creative teams working with digital content intended for commercial use.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-risks-of-copyright-violations\">The risks of copyright violations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Using copyrighted or licensed materials incorrectly can expose organizations to serious liability in the form of fines or lawsuits. In 2021, for instance, a photographer \u003Ca href=\"https:\u002F\u002Fwww.theregister.com\u002F2021\u002F06\u002F08\u002Fcapcom_copyright\u002F\" target=\"_blank\" rel=\"noopener\">filed a $12 million lawsuit\u003C\u002Fa> against video game developer Capcom for using 80 images without consent. Microsoft saw a \u003Ca href=\"https:\u002F\u002Fwww.dpreview.com\u002Fnews\u002F8205886259\u002Fphotographer-sues-microsoft-for-2-25m-alleges-copyright-infringement-of-15-images\" target=\"_blank\" rel=\"noopener\">$2.25 million lawsuit\u003C\u002Fa> filed against them for using 15 images without obtaining the appropriate license. While these examples involve large, prominent companies, the same risks apply to individuals and small businesses. Getty Images, in particular, \u003Ca href=\"https:\u002F\u002Farstechnica.com\u002Ftech-policy\u002F2014\u002F10\u002Fgetty-images-says-its-trying-to-be-more-understanding-when-enforcing-copyright\u002F\" target=\"_blank\" rel=\"noopener\">is rather infamous\u003C\u002Fa> for using search tools to canvas the internet to find unauthorized image uses.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">On the other side of the digital rights ledger, failing to take measures to track and manage proprietary content makes it difficult to prevent unauthorized usage. Implementing digital rights management (DRM) tools can help creative teams avoid using licensed content incorrectly and protect their digital assets from piracy.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-digital-rights-management-drm\">What is digital rights management (DRM)?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital rights management is a combination of solutions that track content and restrict its access to authorized users. Most DRM tools embed special code into a digital asset’s \u003Ca href=\"\u002Fblog\u002Fphoto-metadata\u002F\">metadata\u003C\u002Fa>, making it easy to quickly identify licensing information and control permissions related to the file. This also makes it possible to trace files that have been used without authorization back to their source, which is especially important in the event of a copyright dispute.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Accurately labeling copyrighted content allows the DRM solution to add copy protection features such as digital watermarks, download limitations, or device restrictions. It can also require users to provide some form of authentication to access the file. By controlling how licensed content can be used, organizations can better protect their valuable digital assets.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184854\u002Fdigital-rights-2.jpg\" alt=\"Copyright and terms and conditions information in Canto.\" class=\"wp-image-59818\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184854\u002Fdigital-rights-2.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184854\u002Fdigital-rights-2-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-dam-dam-uses-drm\">How digital asset management (DAM) uses DRM\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While DRM tools and strategies can take many forms, the most effective solutions come built into existing content management systems. When creative teams are working with digital assets, they don’t want to stop every few minutes to retrieve licensed content from a separate location. Integrating DRM with \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management (DAM)\u003C\u002Fa> platforms makes it easier to uphold file security, prevent misuse of assets, and protect organizations from copyright damage claims involving intellectual property.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Companies of all sizes are increasingly using DAM solutions to provide a single source of truth for their digital assets. These platforms make it much easier to share content with people inside and outside the organization. Thanks to DRM integration, licensing information can be stored with the metadata associated with each asset to ensure that everyone working with a piece of content knows exactly how it can be used.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--5-benefits-of-digital-rights-management-drm\">5 benefits of digital rights management (DRM)\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Implementing DAM solutions that use DRM tools provides several important benefits to creative teams and enterprises as a whole.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Protect brand integrity\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Since DRM protections allow organizations to control access to their digital content with a combination of watermarks and download restrictions, creative teams can ensure that their \u003Ca href=\"\u002Fblog\u002Fhow-dam-transform-brand-storytelling\u002F\">branded assets\u003C\u002Fa> aren’t being repurposed for use elsewhere. Unauthorized content can quickly be identified and removed to avoid creating brand confusion in the marketplace. Most DAM platforms have the ability to apply DRM protections on licensed content stored in the system, making it easy to protect branded assets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Prevent unauthorized use\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The last thing an organization wants is to be hit with a copyright lawsuit for using an unlicensed image. For creative teams, DRM tools can help ensure that all the digital assets available for use within their DAM system have the appropriate licenses in place. This avoids the potentially costly or embarrassing situation of someone using a digital asset without permission.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-1b.jpg\" alt=\"A watermark imposed over an editorial fashion image.\" class=\"wp-image-59820\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-1b.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-1b-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">3. Enhance license transparency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In many cases, people who use copyrighted content without permission aren’t even aware that they’re doing something wrong. While ignorance is certainly not a valid excuse, it’s often very difficult to determine the licensing status of digital assets. With a DRM solution in place, organizations can ensure that there is no ambiguity surrounding the legal status of content stored within their DAM system.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Preserve revenue streams\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every unauthorized use of an organization’s digital content can potentially represent lost revenue. Whether that content is being sold as part of a product or used for marketing purposes, it plays an important role in a larger business strategy. Digital rights management prevents those assets from being distributed freely, which would undermine revenue. Since tracking version history within a DAM system is a simple process, it’s easy to quickly track down how an asset found its way “into the wild” and respond accordingly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Streamline creative workflows\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Digitizing the process for managing licensed content removes a major bottleneck from the content creation process. A good DRM solution works behind the scenes with DAM software to track and maintain the copyright status of digital assets so creative teams can \u003Ca href=\"\u002Fblog\u002Fcontent-chaos-poll\u002F\">spend less time verifying\u003C\u002Fa> what they have permission to use and more time actually creating content that will have an impact on their business.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--protect-your-digital-assets-with-canto\">Protect your digital assets with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto \u003Ca href=\"\u002Ffeatures\u002Fsecurity\u002F\">incorporates DRM\u003C\u002Fa> into its DAM solution to provide intelligent license management using a sophisticated metadata system. Copyright information is extracted from content automatically upon upload, and additional licensing data can be added manually if necessary to ensure that creative teams only see fully authorized content when working within the system. Terms and conditions can also be added to files, which must be accepted before the content is downloaded. This is especially helpful when sharing digital assets with people outside the organization through \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">public-facing portals\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To learn more about how Canto DAM can enhance collaboration while keeping your licensed digital assets secure, \u003Ca href=\"\u002Fsignup\u002F\">sign up today for a free trial\u003C\u002Fa>.\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-management-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-management-feature-450x263.jpg","Digital rights management (DRM) options in digital asset management platform Canto.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F08\u002F19195356\u002FiStock_83784403_MEDIUM2-450x300.jpg",5906,"box-dam","Box digital asset management: Why a DAM outperforms basic file storage","Common file storage systems like Dropbox are bare bones systems. A DAM system goes further organizing and managing your digital assets.","\u002Fblog\u002Fbox-dam\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F05\u002F21155443\u002Fprove-ROI-to-leadership-feature.20250520134241308-450x263.png",70019,"proving-digital-asset-management-roi-to-leadership","ROI of investing in a digital asset management system: How to prove it to leadership","Learn how to build a persuasive business case for digital asset management (DAM). Explore the hard and soft ROI, cost savings, and brand benefits that justify investing in a DAM system.","\u002Fblog\u002Fproving-digital-asset-management-roi-to-leadership\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F08\u002F13140105\u002Fcreative-teams-feature-450x225.jpg",70928,"signs-your-creative-workflow-is-slowing-you-down","5 signs your creative workflow is slowing you down and how to fix it","Learn the 5 signs that your workflow is slowing your content and creative team down and how you can take action to help them work smarter.","\u002Fblog\u002Fsigns-your-creative-workflow-is-slowing-you-down\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966914164]