[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-wordpress-content-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",5314,{"id":24,"name":25},"author-0301142015","Canto","2016-04-05T17:33:49","2025-12-19T11:20:09","WordPress content management: Better media control","wordpress-content-management","WordPress content management – Room to grow","For all that Wordpress does well, like providing plenty of support and playing nicely with Google, there are some things that it wasn't designed for.","There’s a good reason why one in four websites are built with WordPress. The platform is so robust with CMS tools and features that it’s effectively dominated the playing field for web content creation. WordPress has practically become synonymous with “content management”, since it allows even non-tech savvy users to build a great site. For […]","There’s a good reason why one in four websites are built with WordPress. The platform is so robust with CMS...","\u003Cp class=\"wp-block-paragraph\">There’s a good reason why one in four websites are built with WordPress. The platform is so robust with CMS tools and features that it’s effectively dominated the playing field for web content creation. WordPress has practically become synonymous with “content management”, since it allows even non-tech savvy users to build a great site. For marketers who create content and need to get their media on their website, WordPress is indispensable.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But for all that WordPress does and does well, like providing plenty of support and playing nicely with Google, there are some things that it just wasn’t designed for. For a better idea of what it lacks, consider a typical flow for the content lifecycle:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Plan\u003C\u002Fstrong> – Figuring out how proposed content can be successful by examining business goals and measuring analytics\u003C\u002Fli>\u003Cli>\u003Cstrong>Develop \u003C\u002Fstrong>– Creating content and converting it to its proper channels\u003C\u002Fli>\u003Cli>\u003Cstrong>Control\u003C\u002Fstrong> – Storing, organizing, reviewing, and approving content\u003C\u002Fli>\u003Cli>\u003Cstrong>Deploy\u003C\u002Fstrong> – Assembling content for publishing\u003C\u002Fli>\u003Cli>\u003Cstrong>Preserve\u003C\u002Fstrong> – Archiving, backing up, migrating, and destroying content when necessary\u003C\u002Fli>\u003Cli>\u003Cstrong>Evaluate\u003C\u002Fstrong> – Measuring and analyzing content performance to influence planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">WordPress’s strengths are in the “Deploy” phase, where content is assembled, personalized and published. That critical need of deploying a site is the platform’s main focus. Not many other CMS systems handle that phase quite as well as WordPress, but focusing squarely on deployment does stage a concern: what’s to be done about controlling and preserving all the media on a WordPress site?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Fdam-resources\u002Fcontent-management-modern-creative-team\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"283\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31.png\" alt=\"Cover of an ebook showing an elegant woman sitting in the same room with an elephant destroying furniture in the background, in the front is a desk with a laptop.\" class=\"wp-image-14479\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31.png 528w, \u002Fcdn\u002Fen\u002F2017\u002F11\u002F19195047\u002FScreen-Shot-2018-04-19-at-14.44.31-450x241.png 450w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A common misconception with WordPress is that, since it can store digital assets in its media library, it’s a proper system for storing and managing media. Smart marketers figure out that folly quickly: WordPress simply wasn’t designed as a media library. It’s storage feature is functional and allows users to do a basic search for their media, but for dealing with the more complex aspects in the “Control” and “Preserve” phases? Even the best CMS is lacking on that front.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Thank goodness then for WordPress’s excellent extensibility and love for plugins, because a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) solution that \u003Ca href=\"\u002Fintegrations\u002Fwordpress\u002F\">integrates with WordPress\u003C\u002Fa> takes care of that need for better media control. A DAM that connects directly with WordPress’s media library provides the missing organization, approval review, back up and even reporting analytics for your site’s content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The right DAM can even enhance the publishing done on WordPress. It will still guarantee that all media is hosted locally, so even though it’s better organized and managed, you’ll still be reaping all of the SEO benefits. It will also speed up the process of getting media files to publish: you can work directly from cloud-to-cloud without relying on emails or desktop folders to transfer files. A good DAM will auto-populate alt tags too, so you’ll never have to worry about invalid tags and broken images.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F04\u002F19195046\u002FiStock_000021392169_Small.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F04\u002F19195046\u002FiStock_000021392169_Small-450x299.jpg","Picture of a computer screen showing an invitation to Wordpress.",565,849,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195532\u002Fwhat-is-cloud-storage-7-450x300.jpg",23440,"what-is-cloud-storage","What is cloud storage? A definitive guide","Cloud storage is an efficient way to save space, time and money. Learn the ins and outs of these revolutionary services to see if they’re right for you.","\u002Fblog\u002Fwhat-is-cloud-storage\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193122\u002Fdropbox-vs-onedrive-17.jpg",19212,"dropbox-cloud","Dropbox cloud: Features that work for you","Dropbox cloud storage offers versatility and can be scaled to grow with your organization. Learn 3 features right here.","\u002Fblog\u002Fdropbox-cloud\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190632\u002Findesign-tips-tricks-450x294.jpg",16945,"indesign-tips-tricks","InDesign tips: 5 tricks to boost your Adobe InDesign skills","Canto presents five tips that save time when creating posters, eBooks and more with Adobe InDesign software.","\u002Fblog\u002Findesign-tips-tricks\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374905601]