[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-youtube-brand-profile":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",42438,{"id":24,"name":25},"author-0301142015","Canto","2020-10-28T15:34:33","2025-12-19T13:33:11","The art of building a YouTube brand profile","youtube-brand-profile","7 sneaky ways to overhaul a YouTube brand profile","YouTube has changed, and hopefully your brand profile has changed with it. Use this guide to make sure the competition hasn’t passed you by.","YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown into a platform of opportunity, where brands are able to express ideas about themselves and show what they have to offer, attracting potential new customers. As such, it’s important that you build your YouTube brand […]","YouTube was once a place where individuals could post their creative videos to a massive audience. Now, it has grown...","\u003Cp class=\"wp-block-paragraph\">YouTube was once a place where \u003Cem>individuals\u003C\u002Fem> could post their creative videos to a massive audience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now, it has grown into a platform of opportunity, where \u003Cem>brands\u003C\u002Fem> are able to express ideas about themselves and show what they have to offer, attracting potential new customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190546\u002FYoutube-brand-profile-13.jpg\" alt=\"An infographic showing how many users are on YouTube.\" class=\"wp-image-50300\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190546\u002FYoutube-brand-profile-13.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190546\u002FYoutube-brand-profile-13-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As such, it’s important that you build your \u003Cstrong>YouTube brand profile\u003C\u002Fstrong> correctly. This article will give you the necessary tips to succeed. Let’s begin.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-youtube-brand-account\">What is a YouTube brand account?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A YouTube brand account is a business profile that gives brands a chance to create YouTube content that represents and promotes their business. It’s typically used as a bridge to help users find a brand’s homepage.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.\u003C\u002Fem>” – Dan Patterson\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s important to point out that a brand account is different from a personal YouTube account. On a brand profile, users will be able to follow your brand and locate all relevant links. It gives brands a chance to set the tone as they interact with their audience, displaying their brand colors and themes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190525\u002Fyoutube-brand-profile-26.jpg\" alt=\"A YouTube marketing infographic.\" class=\"wp-image-50431\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190525\u002Fyoutube-brand-profile-26.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190525\u002Fyoutube-brand-profile-26-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\"> Let’s go over how to build your own YouTube brand account.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--how-to-create-a-youtube-brand-account\">How to create a YouTube brand account\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first thing you’ll need to do is create a Google account if you don’t have one already (YouTube is owned by Google). Simply navigate to \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002F\" target=\"_blank\" rel=\"noopener\">Google\u003C\u002Fa>, click the blue ‘sign in’ button then click ‘create account’.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-8.jpg\" alt=\"The signup page for Google.\" class=\"wp-image-50305\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-8-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Once your Google account is created, you’ll be able to make a brand account on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F\" target=\"_blank\" rel=\"noopener\">YouTube\u003C\u002Fa>. Start by logging into your Google account directly on the YouTube page. Make a new account and be sure to use a brand-specific logo for the profile picture. Title the account something that defines your brand, the channel and the content you want to release.\u003Cbr \u002F>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once this is done, you’ll want to spice up your profile. Here are seven tips to make sure you optimize it correctly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--7-dynamic-ways-to-optimize-a-youtube-brand-profile\">7 dynamic ways to optimize a YouTube brand profile\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s easy to create a YouTube brand profile that users love to visit if you keep the following ideas in mind.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">1. Make everything flow together\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The key to a successful YouTube brand profile is creating a page that meets \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa> standards. This is accomplished by building a page in the same way it’s represented in all other branding materials. Aim to build a brand profile that is in-line with other branded assets, especially your homepage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This extends to the video content on the profile as well. Make sure all the themes, styles and content are consistent. The profile itself should have the same colors, logos and styles as the brand website.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-2-1.jpg\" alt=\"A person browsing a website on a tablet.\" class=\"wp-image-50306\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-2-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-2-1-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Your main goal here is to offer cohesion, which gives customers a seamless transition from the brand profile to your website, and vice versa.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lastly, it ensures that no users are unsure of whether or not they’re on your brand’s official YouTube page.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">2. Content is a start, not the finish\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We’ve experienced the YouTube platform for so long now that we forget the ways we need to use it for a successful brand profile. It’s fair to say that a large part of success will come from the quality of your video content. However, keep in mind that this is only a part of the potential power of a brand profile.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You want a profile page that acts as a centralized hub for your brand. Users should interact with it almost as if it were your brand homepage. One way to achieve this is by adding all the different YouTube channels that are a part of your network onto the ‘featured channels’ sidebar. This way they’ll be able to locate another one of your brand profiles directly from your page.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-7.jpg\" alt=\"A YouTube brand profile page.\" class=\"wp-image-50307\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190545\u002FYoutube-brand-profile-7-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Also, don’t forget how important it is for users to find your brand website through the YouTube profile page. Add a website link on the page to offer the option to do so.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">3. Advertise without advertisements\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>What really decides consumers to buy or not to buy is the content of your advertising, not its form.\u003C\u002Fem>” – David Ogilvy\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Making a video that essentially advertises your products, services and brand is totally okay, so long as you do it correctly. Though some may feel this type of content would turn off their viewers, as long as there is a good balance between this and other types of videos on the channel, it shouldn’t be an issue.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-16.jpg\" alt=\"A camera filming a video.\" class=\"wp-image-50309\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-16-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another thing to clear up here is that you do not want to have extra advertisements play during your YouTube videos. You are allowed to disable ads, and you should. Don’t forget, we aren’t on the platform to become YouTube stars and turn it into a side business. The advertisements would annoy our audience anyway.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Also, there’s the possibility of some overlap between our services and products and the advertisements, sending conflicting messages to the viewer. For example, if you’re selling sweaters, it wouldn’t be great if a competing sweater company had an ad at the start of your video.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In order to turn off ads from playing on your videos, find the ‘advanced’ section in your creator studio and uncheck the ‘allow advertisements to be displayed’ box.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">4. Center your attention on the right audience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We’re not creating a YouTube channel to show off your video skills, so don’t forget the driving force behind your efforts: potential customers. From day one we need to mold our channel to appeal to the right people. How do we go about doing this?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">First, we’ll need to understand the YouTube landscape. If our target market doesn’t even use YouTube (or uses it very little), we’ll need to adapt. How can we go about determining this? There are plenty of analytics and data available to help.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember to revisit your demographics research, as these statistics will change. Your best bet is to analyze things that will influence your video output. For example, most YouTube traffic is global and not concentrated in any one country (USA only brings in about 15% of all traffic).\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"212\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190547\u002FYoutube-brand-profile-12.jpg\" alt=\"An infographic about YouTube data.\" class=\"wp-image-50299\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190547\u002FYoutube-brand-profile-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190547\u002FYoutube-brand-profile-12-450x159.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, it’s time to focus on the demographics and analysis of your specific channel. Fortunately, this is accomplished within the YouTube system, delivering an accurate account to users. Simply use the Analytics section, found in the ‘analytics’ tab on the left side of your channel’s menu. This will provide you with everything you need to know about your specific video performance and audience.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">5. Tools add an extra oomph\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For most of us, the task of setting up a successful YouTube brand profile can be daunting. With the right tools at your disposal, everything falls into place. Here are some I recommend:\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Snappa\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1163\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-17.png\" alt=\"The Snappa website.\" class=\"wp-image-50312\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-17.png 1163w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-17-450x207.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-17-1024x472.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-17-768x354.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The first thing I like to take care of is my channel art. \u003Ca href=\"https:\u002F\u002Fsnappa.com\u002Fcreate\u002Fyoutube-channel-art\" target=\"_blank\" rel=\"noopener\">Snappa\u003C\u002Fa> makes this easy, offering a quick setup for your profile. They have extensive templates and other options suited for all levels of experience.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Social Blade\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-4-1.jpg\" alt=\"The Social Blade website.\" class=\"wp-image-50311\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-4-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190544\u002FYoutube-brand-profile-4-1-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Sometimes, the ‘analytics’ tab built into YouTube doesn’t give you enough. \u003Ca href=\"https:\u002F\u002Fsocialblade.com\u002Fyoutube\u002F\" target=\"_blank\" rel=\"noopener\">Social Blade\u003C\u002Fa> ensures everyone gets the right information about how their channel is performing. It’s free to use but there is a premium option for advanced options.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Tubics\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-3-1.jpg\" alt=\"The Tubics website.\" class=\"wp-image-50313\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-3-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190543\u002FYoutube-brand-profile-3-1-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Approaching your YouTube profile from a SEO perspective, \u003Ca href=\"https:\u002F\u002Fwww.tubics.com\u002F\" target=\"_blank\" rel=\"noopener\">Tubics\u003C\u002Fa> offers users a chance to improve the traffic to their channel. Simply enter a link to your channel to receive valuable insight designed to bring in more viewers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-6\">6. Understand your competition’s presence on the platform\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There’s definitely something to be said about learning from profiles of brands you don’t directly compete with. You can often get good insight and learn some tips and tricks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, if you really want to excel, it will require a comprehensive understanding of your competitors’s approach to the YouTube platform. You’ll probably know starting off who your direct competitors are. Now, see if they’re using YouTube too.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-10.jpg\" alt=\"A sticky note that says 'competitive analysis'.\" class=\"wp-image-50314\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-10-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, figure out how well they’re managing their profile. Using the tools mentioned earlier, you’ll be able to see how well they’ve handled their channel. The more in-depth your research on them, the better situated you’ll be to outdo them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-7\">7. Keep things routine\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s not necessary for you to keep the strictest of uploading schedules for your YouTube brand profile, but there should be some semblance of a schedule.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Your viewers, subscribers and fans will come to expect that every once in a while you upload a video. Does it have to be strictly every Monday at noon? Of course not. But it also shouldn’t be once a year whenever you feel like it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-6.jpg\" alt=\"A person creating a schedule on a calendar.\" class=\"wp-image-50315\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-6-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Don’t make things more difficult for yourself than they have to be. Simply schedule a reasonable timeline of when you would like to upload videos and stick with it. The channel will fare much better with this in place.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--closing-thoughts\">Closing thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The above tips worked great for me, but you might have some different ideas you want to throw into the mix. Everyone will have different additions to their YouTube brand profile that suit them best.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you think creatively about how a YouTube profile could deliver new customers to you, it’s easy to create content that attracts them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And by thinking of your YouTube channels not just as a distribution tool, but also a branding opportunity, you can get even more out of your YouTube brand account.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To learn more about branding basics you can apply on YouTube and elsewhere, read our comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-9.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190542\u002FYoutube-brand-profile-9-450x263.jpg","A man watching YouTube on a tablet.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190645\u002FBrand-equity-vs-brand-value-8-450x263.jpg",40440,"brand-equity-vs-brand-value","Brand equity vs brand value: What’s the difference?","Do you know the main difference between brand equity and brand value? How about the minor details in between? If not, this guide is for you.","\u002Fblog\u002Fbrand-equity-vs-brand-value\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191043\u002Fbrand-differentiation-14-450x283.jpg",47373,"brand-differentiation","Brand differentiation: 7 Ways to stand out From your competitors","Brand differentiation is a simple concept that requires creative efforts to accomplish. This guide offers the tools to make that happen.","\u002Fblog\u002Fbrand-differentiation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193137\u002Fbest-books-on-branding-450x450.jpg",37490,"best-books-on-branding","The 3 best books on branding","It's easy to learn branding if you have the right materials. Don't sell yourself short with cookie cutter resources. Here are three super unique books.","\u002Fblog\u002Fbest-books-on-branding\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621310785]