[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-youtube-for-business":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",21099,{"id":24,"name":25},"author-0301142015","Canto","2020-12-30T08:00:59","2025-12-19T13:51:16","YouTube for business: Create a channel that builds your brand","youtube-for-business","YouTube for business – A step-by-step guide","A YouTube account for your business puts your brand in motion. Learn about the simple steps needed to create your own video platform and several basic rules.","A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience. In the digital age of millennial consumption, consumers purchase with their eyes more than ever before. This makes having a YouTube channel for your business an essential marketing tool. Here we look at what a […]","A YouTube business account gives your brand an online platform to publish video motion content that directly targets your audience....","\u003Cp class=\"wp-block-paragraph\">A YouTube business account gives your \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">brand\u003C\u002Fa> an online platform to publish video motion content that directly targets your audience. In the digital age of millennial consumption, consumers purchase with their eyes more than ever before. This makes having a YouTube channel for your business an essential marketing tool. Here we look at what a YouTube business account is and the steps to creating your own channel.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-youtube-business-account\">What is a YouTube business account?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A YouTube business account is a channel of video-based content that’s accessible to a worldwide audience. It presents an opportunity to build a loyal subscription base through video motion uploads that relate to the latest product releases, or who you are as a brand. YouTube also acts as a social platform to engage with your customer and build strong relationships as you open up a dialogue between brand and consumer.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-you-should-have-a-youtube-channel\">Why you should have a YouTube channel\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A business account drives traffic and turns marketing leads into customer purchases through user engagement. Marketing content that answers the questions your customers have towards a product or service is an excellent way to develop brand loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">YouTube presents a golden opportunity to engage your customer and acts as a visual guide on a buyer’s journey. It’s an opportunity to personalize your brand message and create a social discourse through chat, like, and subscription options. A YouTube Account can build product authority through views, and establish loyalty that makes advocates out of customers. If looking to express a particular personality or idea about your brand then YouTube is an excellent platform to spread the message.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"275\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-1.png\" alt=\"YouTube image \" class=\"wp-image-52369\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-1.png 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-1-450x206.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--steps-to-create-a-youtube-business-account\">Steps to create a YouTube business account\u003C\u002Fh2>\u003Cul class=\"wp-block-list\">\u003Cli>Create or log in to an existing Google account\u003C\u002Fli>\u003Cli>Navigate to the YouTube Homepage\u003C\u002Fli>\u003Cli>In the upper right corner click on the gear user icon\u003C\u002Fli>\u003Cli>From the drop-down menu click the ‘create a new channel’ option\u003C\u002Fli>\u003Cli>Click the ‘use a business or other name’ option\u003C\u002Fli>\u003Cli>Enter the name of your business or brand name\u003C\u002Fli>\u003Cli>Click ‘create’ to activate the new account\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-2.jpg\" alt=\"a human stood beneath YouTube icons and logo \" class=\"wp-image-52370\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-2.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19190035\u002Fyoutube-for-business-2-450x270.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--learn-the-basics-of-youtube-and-be-consistent\">Learn the basics of YouTube and be consistent\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">How you promote and manage your account will depend on the approach of your business. You may use the platform as a place to express the personality of your brand or see YouTube as primarily a learning or selling tool. The versatility of the platform is diverse, but do remember that every minute several hundred hours of video content is being uploaded. Understanding some basic principles will help you become visible, and compete with the large volumes of published video content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>YouTube business account maintenance tips:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Fill in the about section\u003C\u002Fli>\u003Cli>Optimize your content for search purposes\u003C\u002Fli>\u003Cli>Integrate your channel with website and socials\u003C\u002Fli>\u003Cli>Be consistent with uploading\u003C\u002Fli>\u003Cli>Embrace keywords\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">However you choose to market your brand on YouTube it’s important the headers, logos and icons you use are consistent with your existing brand identity. Uniformity is important when introducing content on a new platform and helps connect your product to your customer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">YouTube provides a customer-facing home for all of your video content. It’s a place to make an impact with product launches and receive invaluable feedback from consumers as you deliver videos directly to your target audience. Just remember to stay on brand and listen to your audience as they engage with your business.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193658\u002Fyoutube-for-business-13.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193658\u002Fyoutube-for-business-13-450x300.jpg","A person using a laptop for videos.",600,900,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-feature-450x294.jpg",49527,"email-segmentation","Email segmentation: Organize your way to better email performance","Segmented emails perform better – a lot better. Learn how to group your contacts to get the most out of email segmentation.","\u002Fblog\u002Femail-segmentation\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-450x300.jpg",41770,"linkedin-marketing-strategy","3 unique LinkedIn marketing strategy tips to help you succeed","Creating an effective LinkedIn marketing strategy requires extensive planning and detailed insight. Here are three key tips to help you along the way.","\u002Fblog\u002Flinkedin-marketing-strategy\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F06\u002F19184653\u002Fscaling-content-feature-2-450x263.jpg",60949,"scaling-content-marketing-on-a-budget","Scaling your content marketing on a budget","Digital asset management platforms allow content marketing teams to make the most of their budget and meet the content needs of growing organizations.","\u002Fblog\u002Fscaling-content-marketing-on-a-budget\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788930112110]