[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-youtube-marketing-strategy":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",41666,{"id":24,"name":25},"author-0301142015","Canto","2020-03-11T01:15:37","2026-07-01T16:03:21","YouTube marketing strategy: Tips to plan, publish, and grow your channel","youtube-marketing-strategy","3 important YouTube marketing strategy tips for success","The key to a successful brand is a well-developed marketing strategy. The powerful video platform YouTube is no exception. Here are some tips to guide you.","What is a YouTube marketing strategy? A YouTube marketing strategy is a structured plan for creating, publishing, and optimizing video content on YouTube to build brand awareness, engage a target audience, and drive measurable business results. It covers audience research, content planning, video optimization, and release scheduling. Central to executing that strategy at scale is […]","What is a YouTube marketing strategy? A YouTube marketing strategy is a structured plan for creating, publishing, and optimizing video...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-youtube-marketing-strategy\">What is a YouTube marketing strategy?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A YouTube marketing strategy is a structured plan for creating, publishing, and optimizing video content on YouTube to build brand awareness, engage a target audience, and drive measurable business results. It covers audience research, content planning, video optimization, and release scheduling. Central to executing that strategy at scale is \u003Ca href=\"\u002Fvideo-asset-management\u002F\">video asset management\u003C\u002Fa>, a centralized process for storing, organizing, searching, accessing, and delivering video content so the right assets reach the right channels without friction.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-maximize-preparation-to-boost-results\">1. Maximize preparation to boost results\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s common to begin creating content and then calculate who the main audience could be afterward. Though this happens quite often, it’s not the optimal way to go about building a strong YouTube presence. Extensive preparation will save a lot of time and effort in the future. It will also ensure our videos target the ideal audience, which will in turn lead to a more successful channel that brings in a lot of new clients.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One crucial portion of this prep phase is analysis, research and investigation of all things YouTube. The more thorough we are in this step of the process, the higher our chance to succeed will be. In particular, it’s important to examine existing content in order to shape our own. This typically involves evaluating content that is successful on the platform, especially videos and channels that have similar goals and values as ours. Remember that our YouTube marketing strategy will only succeed if it’s aimed at the right audience – solid preparation ensures that it will be.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192411\u002Fyoutube-marketing-strategy-2.jpg\" alt=\"A group of users work on a giant laptop.\" class=\"wp-image-41672\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192411\u002Fyoutube-marketing-strategy-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192411\u002Fyoutube-marketing-strategy-2-450x288.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192411\u002Fyoutube-marketing-strategy-2-768x492.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Preparation is a necessary step in video marketing.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-spruce-up-key-video-components\">2. Spruce up key video components\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">After uploading a video to your YouTube channel, there are some extra steps that need to be completed. These seem minor in comparison to the quality and content of the video, but they can have a bigger impact than you’d expect. The first thing to consider is the \u003Ca href=\"https:\u002F\u002Fbiteable.com\u002Fblog\u002Ftips\u002Fvideo-thumbnails-matter\u002F\" target=\"_blank\" rel=\"noopener\">thumbnail\u003C\u002Fa>. The system offers up suggested thumbnails, which are images pulled directly from the video uploaded. Even if one of these is relevant to our video content and its title, it’s going to be better to create a personalized thumbnail. Keep the thumbnail professional and add text if necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next piece to consider is the video title. Aim the length according to the search limits so that your title is visible in full (not clipped in the search results). If you finish creating an ideal title and realize later that it’s slightly too long, it can be re-worked. Simplify the title to be catchy and clarify the content of the video. Similarly, add a description that is simple, clean and helpful. Finally, include tags that fit the keywords you’ve based your video upon. When done right, tweaking these different YouTube video components will drastically improve your results.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192410\u002Fyoutube-marketing-strategy-3.jpg\" alt=\"Users on a YouTube video screen.\" class=\"wp-image-41674\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192410\u002Fyoutube-marketing-strategy-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192410\u002Fyoutube-marketing-strategy-3-450x270.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192410\u002Fyoutube-marketing-strategy-3-768x461.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Pay close attention to details such as titles and descriptions.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-calculate-and-reinforce-a-release-schedule\">3. Calculate and reinforce a release schedule\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s no surprise that the most successful marketing strategies involve some type of strict adherence to a schedule. YouTube marketing strategies are no different. In order to retain a committed audience, your channel needs to deliver content when expected and continually. Of course, the best way to accomplish this is by coming up with and sticking to some type of video-release schedule. Even if you only wish to upload a video once per month, the schedule is still important in planning efforts. Lastly, keep in mind that there is plenty of \u003Ca href=\"\u002Fblog\u002Fmarketing-technology\u002F\">marketing technology\u003C\u002Fa> designed to help with this step.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Part of effective scheduling involves determining how often to release content. Research the market to find out what would best suit your potential audiences. Once this is done, draw up a concrete plan to follow this schedule, including timelines for the creation of video content and the research\u002Fplanning phases that come with this. The more in-depth your scheduling, the higher chance your channel retains viewers and brings new ones in.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Video content is changing the way marketers behave, strategize and create. It’s also reforming the methods in which consumers connect with companies. Take advantage of the largest video platform, YouTube, to utilize this new marketing reality.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fyoutube-marketing-strategy-25.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fyoutube-marketing-strategy-25-450x270.jpg","A picture of video icons on a monitor.",480,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F06\u002F19184653\u002Fscaling-content-feature-2-450x263.jpg",60949,"scaling-content-marketing-on-a-budget","Scaling your content marketing on a budget","Digital asset management platforms allow content marketing teams to make the most of their budget and meet the content needs of growing organizations.","\u002Fblog\u002Fscaling-content-marketing-on-a-budget\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19194005\u002Femail-large-files-12-450x225.jpg",16253,"email-large-files","How to email large files: 3 Methods for sharing big assets","When teams can share files and ideas, their creativity and project quality shines. Here are three unique ways for your organization to email large files.","\u002Fblog\u002Femail-large-files\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190453\u002Flocal-email-marketing-feature-450x301.jpg",50552,"local-email-marketing","How local email marketing helps small businesses get customers through the door","Does your small business need a local email marketing strategy? Learn the basics you need to get started. ","\u002Fblog\u002Flocal-email-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788066113633]