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0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",70843,"2025-08-11T19:23:43","2026-03-23T14:56:37","From content chaos to global consistency: How Beaphar transformed marketing operations across 86 countries",7,"beaphar","How Beaphar Streamlined Global Marketing Across 86 Countries","Learn how Beaphar saved 1,200+ hours annually and improved brand consistency across 86 countries with Canto.","\u003Ccto-card green=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">Challenges\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Assets scattered\u003Cstrong> \u003C\u002Fstrong>across regional servers and email threads \u003C\u002Fli>\u003Cli>Designers spending 20–25% of their time on asset requests \u003C\u002Fli>\u003Cli>Distributors lacked access to current content \u003C\u002Fli>\u003Cli>No single source of truth for marketing materials\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card orange=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">Solutions\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Centralized DAM\u003Cstrong> \u003C\u002Fstrong>with metadata tailored to products and regions\u003C\u002Fli>\u003Cli>Custom Portals for countries and key accounts\u003C\u002Fli>\u003Cli>Editable templates and hosted brand guidelines\u003C\u002Fli>\u003Cli>Intuitive search and self-service access for teams and partners\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Numbers \u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>2,800+ SKUs  \u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>86\u003C\u002Fstrong> \u003Cstrong>countries\u003C\u002Fstrong> served  \u003C\u002Fli>\u003Cli>\u003Cstrong>Dozens\u003C\u002Fstrong> \u003Cstrong>of portals \u003C\u002Fstrong>tailored to markets and partners   \u003C\u002Fli>\u003Cli>\u003Cstrong>1,200+ hours saved\u003C\u002Fstrong> annually in customer service  \u003C\u002Fli>\u003Cli>\u003Cstrong>25% more time\u003C\u002Fstrong> gained back for high-impact work\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\">The challenge: When global growth outpaced systems\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With more than 2,800 SKUs sold in 86 countries, Beaphar is a leading pet care brand offering health, nutrition, and hygiene products for cats, dogs, birds, and small animals. When Marlies Nijmeijer joined as Global Brand and Marketing Manager in 2020, however, she quickly discovered that the way her team stored and shared marketing assets couldn’t keep pace with the company’s global scale. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Each region of the company managed content differently, leading to scattered files across email threads, regional servers, and buried in team drives. Marlies saw her six-person in-house design agency overwhelmed by constant requests. Designers had to dig through SharePoint folders just to email assets internally, while distribution partners often lacked access altogether. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The inefficiencies didn’t stop there. Customer service teams spent up to 30 minutes fulfilling single asset requests — logging into servers, navigating folder structures, checking versions, then crafting emails. Sales reps carried printed folders to client meetings, shuffling through outdated paper materials. Meanwhile, distributors in Asian and African markets struggled to access current brand guidelines at all. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We really wanted to centralize all those efforts,” Marlies explains, “because that’s the only way to be more effective with marketing resources and achieve brand growth.” She recognized their disjointed approach was holding back their global brand ambitions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180551\u002FBeaphar-Customer-Story-1-1024x341.jpg\" alt=\"Promoting Beaphar's bunny products with a little girl laying on the ground playing with two bunnies while eating food.\" class=\"wp-image-70874\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180551\u002FBeaphar-Customer-Story-1-1024x341.jpg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180551\u002FBeaphar-Customer-Story-1-450x150.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180551\u002FBeaphar-Customer-Story-1-768x256.jpg 768w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180551\u002FBeaphar-Customer-Story-1.jpg 1440w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Building the right solution\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Instead of making assumptions, Marlies assembled a decision-making team of marketers, designers, product managers, and digital specialists. The collaborative approach was crucial to the project’s success, helping the team focus on what end users truly needed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After evaluating six vendors, Canto emerged as the clear winner. “With Canto, you get a lot more worth for your money,” Marlies says. “We saw really nice and fancy DAM systems, but they came with hefty price tags. Canto offers the same advanced features at a reasonable cost. You don’t need to break the bank.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The management presentation was straightforward and successful, with leadership quickly approving the investment based on the thorough evaluation and clear value proposition.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Creating structure from chaos\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marlies leveraged Beaphar’s product-centered structure — organized into health, care, and nutrition categories — to create an intuitive folder system users would immediately recognize. With support from Canto’s implementation specialists, she and her team also layered on filters for markets, asset types, and campaigns, creating a flexible foundation that could grow with their needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For a smooth launch, Marlies invited European marketers to test the platform with sample content. Their feedback helped refine the system to better align with the daily workflows of marketing and design groups.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open-1024x501.jpg\" alt=\"Beaphar's Canto library filtered to show images of pet products and promotions.\" class=\"wp-image-70879\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open-1024x501.jpg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open-450x220.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open-768x376.jpg 768w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open-1536x751.jpg 1536w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08181312\u002FBeaphar-Canto-homepage-with-filterpanel-open.jpg 1922w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Transforming daily operations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto quickly became Beaphar’s single source of truth for more teams beyond just marketing. The impact was immediate and widespread.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Empowering sales teams\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Canto lets sales reps trade printed folders for tablets, transforming client interactions. They can now bring promotional materials directly into meetings and showcase new products instantly, positioning themselves as trusted partners rather than vendors handing out static brochures.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This change lets Beaphar’s sales teams respond quickly to questions, present relevant content on the spot, and close deals faster by showing strong marketing support.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Revolutionizing customer service\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Canto drastically reduced the burden on Beaphar’s customer service teams. What used to be 30-minute tasks were reduced to 2–5 minute interactions through simple URL sharing and portal access.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With about 50 weekly requests across four major markets, this saves roughly 1,200 hours — or 50 full workdays — annually.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Streamlining creative operations\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Beaphar’s design agency experienced immediate relief from repetitive requests. “With Canto, we’re easily 20-25% more efficient in terms of time saved for marketers, graphic designers, and customer service,” Marlies explains. “We save a lot of time, and time equals money that can be spent on other priorities.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Previously, designers spent a quarter of their time manually distributing assets. Now, freed from administrative tasks, the creative team can focus on high-value work like campaign development, packaging updates, and retailer programs. Canto gave them the structure and autonomy to be both more efficient and creative.\u003C\u002Fp>\u003Ccto-testimonial company=\"Beaphar\" author=\"Marlies Nijmeijer\" position=\"Global Brand & Marketing Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2025\u002F08\u002FMarlies-Nijmeijer-Headshot-150x150.jpeg\">With Canto, we’re easily 20-25% more efficient in terms of time saved for marketers, graphic designers, and customer service. We save a lot of time, and time equals money that can be spent on other priorities.”\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Achieving global brand consistency\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marlies also fully utilized Canto’s Portal feature. Country-specific Portals show only relevant assets in local languages, while key account Portals provide customized collections for major distributors like Dogman in the Nordics and ZooRoyal in Germany. Leveraging Portals eliminated overwhelming users with irrelevant content and simplified the asset retrieval process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This targeted approach created an “aha moment” for marketers, who can now share simple, beautifully branded asset microsites instead of managing complex email chains with multiple attachments.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1-1024x509.jpg\" alt=\"Beaphar's Canto Nordic Portal.\" class=\"wp-image-70876\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1-1024x509.jpg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1-450x223.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1-768x381.jpg 768w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1-1536x763.jpg 1536w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180638\u002FBeaphar-Canto-Nordics-Portal-Customer-Story-2-1.jpg 1907w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Brand templates and guidelines\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Beaphar implemented Canto’s editable brand templates for straightforward assets such as social media posts and seasonal campaigns. This gives regional teams creative autonomy while maintaining brand integrity with approved colors, fonts, and layouts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Equally important, Beaphar centralized all brand guidelines using Canto’s Style Guides, creating a single source of truth accessible via one URL. “Canto has made a world of difference for our distributors,” Marlies says. “If they want to double-check colors or fonts, it’s easy. One URL, no confusion.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4-1024x505.jpg\" alt=\"Beaphar's style guide using Canto's interactive Style Guide\" class=\"wp-image-70877\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4-1024x505.jpg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4-450x222.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4-768x379.jpg 768w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4-1536x758.jpg 1536w, \u002Fcdn\u002Fen\u002F2025\u002F08\u002F08180736\u002FBeaphar-Canto-Brand-Style-guide-Beaphar-Customer-Story-4.jpg 1909w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Cross-market inspiration and client recognition\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Beyond operational efficiency, Canto fostered unexpected cross-market collaboration. With all assets visible in one central library, teams began learning from each other’s campaigns. Spanish marketers can now adapt successful French sales materials instead of starting from scratch, strengthening international alignment while dramatically improving efficiency.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Clients have noticed the transformation. Major customers like ZooRoyal and ZooPlus praise Beaphar’s asset-sharing approach, noting that Beaphar is “at the forefront of using tools like this” in the pet sector. This recognition has become a competitive differentiator, positioning Beaphar as an innovative, easy-to-work-with partner.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Looking ahead: Integration and global scale\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As Beaphar continues expanding globally, they are exploring ways to connect Canto with their product systems to push content directly into e-commerce platforms and retail channels. Their vision is a connected content ecosystem where digital assets and product information flow smoothly, allowing updates once and publishing everywhere.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">The transformation complete\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Today, Beaphar operates with streamlined efficiency that once seemed impossible. Teams across 86 countries access current, brand-compliant assets instantly. Customer service requests that took hours now take minutes. Sales teams engage clients more effectively with real-time asset access.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto isn’t just a tool for us,” Marlies concludes. “It’s become part of how we work.” For a global company managing thousands of SKUs across diverse markets, that integration has transformed not only operational efficiency, but also how Beaphar connects with partners and customers worldwide — setting the foundation for continued growth and global brand leadership.\u003C\u002Fp>","manufacturing",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F08\u002F14143035\u002Fbeaphar-customer-feature-en.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F08\u002F14143035\u002Fbeaphar-customer-feature-en-450x246.jpg","Woman and her dog in sunny room with red overlay",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Raalte, Netherlands","https:\u002F\u002Fwww.beaphar.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F08\u002F11200441\u002Fbeaphar-logo-vector.png",{"title":46,"filterUrl":47},"Manufacturing","\u002Fcustomers\u002Findustry\u002Fmanufacturing\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Beaphar","How Beaphar transformed marketing operations across 86 countries with Canto",1790485292087]