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0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":25,"seoDescription":28,"content":29,"industry":30,"featuredImage":31,"video":37,"info":40},"customer",69507,"2023-01-10T22:38:00","2026-04-09T19:23:52","How digital asset management powers Ben & Jerry’s global distribution",5,"ben-jerrys","Learn more about how a DAM solution supports Ben & Jerry's","\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>* Image Relay is a legacy DAM + PIM solution that is now part of Canto\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ccto-card green=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Challenge\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Centralize assets for access by a worldwide team and agency partners\u003C\u002Fli>\u003Cli>End the slow process of managing digital assets\u003C\u002Fli>\u003Cli>Eliminate fulfillment requests\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card orange=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Solution\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>An intuitive and easy-to-use asset management system\u003C\u002Fli>\u003Cli>Advanced permissions to provide the right content to the right users\u003C\u002Fli>\u003Cli>Fast self-service to accelerate time to market\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Numbers\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>600+ users\u003C\u002Fli>\u003Cli>66,000+ assets\u003C\u002Fli>\u003Cli>15,000+ new assets last year\u003C\u002Fli>\u003Cli>38 countries\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\">About Ben & Jerry’s\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Ben & Jerry’s is the legendary ice cream brand that started with two friends in Vermont in 1978. Beginning in a small scoop shop in Burlington, Vermont, Ben Cohen and Jerry Greenfield grew their ice cream brand to international success through iconic flavors like Chunky Monkey, Cherry Garcia, Phish Food, Half Baked, and Chocolate Chip Cookie Dough and a unique business ethos. Led by their founders, Ben & Jerry’s has been a leader in corporate ethics and an example for companies trying to do good in the world. From sustainable, values-led ingredient sourcing to a deep commitment to social and climate justice, Ben & Jerry’s may be as well known today for social activism as it is for ice cream.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The company was acquired in 2000 by international consumer goods company, Unilever, and further expanded internationally, with distribution now in 38 countries. With all of that growth came an explosion in content. A large number of international markets, an accelerating collection of new products, a continued and growing social mission, and a massive social media presence meant that Ben & Jerry’s needed a way to effectively manage these growing content demands.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193815\u002Fben-inline-1.jpg\" alt=\"A three panel image of ben and jerrys packed store front, another image of an environmental march with an earth ice cream float and sign that reads "if its melted its ruined" and an image of a spoon in cookie dough icecream\" class=\"wp-image-69595\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193815\u002Fben-inline-1.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193815\u002Fben-inline-1-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193815\u002Fben-inline-1-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Before Image Relay – Slow, Manual Processes to Manage Digital Assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Like many companies, Ben & Jerry’s relied on internal shared servers and hard drives to manage digital assets. This allowed them to generally know where everything was but created big challenges for providing their growing team with access to content. Assets were hard to find and were not fully utilized.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The system of internal servers also created slow workflows for ingesting, organizing, and distributing content. Sarah Badger, the Global Content and Community Manager, would receive new groups of assets from team photographers and then need to sort and upload before manually distributing to the end users of the content. The process was frustrating and time consuming.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193838\u002Fben-inline-2.jpg\" alt=\"an image of ben and jerrys logo along with a ad for "free cone day" on April 10th with two hands holding a cup and cone of icecream with the company logo all over a blurred background \" class=\"wp-image-69596\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193838\u002Fben-inline-2.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193838\u002Fben-inline-2-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193838\u002Fben-inline-2-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">What They Needed – Easy, Reliable Worldwide Access\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The growing team and increasing content demands required a solution that provided accessibility for team members across the globe and to third-parties working closely with the company, including creative agencies. Internal servers and existing company solutions were simply not an option.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Not having a self service option was a frustrating bottleneck in Ben & Jerry’s workflow and the hundreds of team members around the world who needed secure access to the appropriate content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193851\u002Fben-inline-3.jpg\" alt=\"German text that reads "Liebe Schmeckt Jedem Anders" (Translated in English: "Love is different for everyone") with rainbow cow illustrations over an illustrated grassy field and blue sky\" class=\"wp-image-69597\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193851\u002Fben-inline-3.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193851\u002Fben-inline-3-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193851\u002Fben-inline-3-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">The Results\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.benjerry.com\u002F\" target=\"_blank\" rel=\"noopener\">\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Easy Access\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Image Relay set up Ben & Jerry’s with an easy-to-use digital asset management solution that made it easy for content creators to upload assets and for users across the world to access the assets they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With an intuitive design, an easy-to-manage folder structure, and powerful search features, users can get what they need when they need it. Image Relay provides security and control over content but allows for flexibility that other solutions do not.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“Making everything easily available – this is what I worry about. Image Relay helps me sleep better.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193858\u002Fben-inline-4.jpg\" alt=\"An image of digital asset library with folder view visible and images of ben and jerry ads of people and ice cream products containing the ben and Jerrys logo \" class=\"wp-image-69598\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193858\u002Fben-inline-4.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193858\u002Fben-inline-4-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193858\u002Fben-inline-4-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Time Savings\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Image Relay has reduced the need for tedious manual processes to ingest and distribute content. Fulfillment requests and questions about locating assets have reduced dramatically. This has led Ben & Jerry’s to encourage agency partners to use Image Relay instead of other solutions, like Dropbox or Hightail. Reducing the need to download, review, and re-upload files can save Sarah Badger and her team up to a full day of work on a single large file share. This means more time can be spent on the useful work of ensuring that Ben & Jerry’s valuable content gets out into the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“The number of people with access has increased and the number of people who can’t find what they need has dropped a lot.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ccto-testimonial company=\"Ben & Jerry's\" author=\"Sarah Badger\" position=\"Global Content and Community Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2025\u002F03\u002Fsarah_benjerry.webp\">It’s night and day between Image Relay and other tools. Everyone who uses it loves it.\u003C\u002Fcto-testimonial>\u003Ch3 class=\"wp-block-heading\">Fast Learning\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As a large and growing company, turnover is a constant concern. Badger was concerned about new team members needing a lot of attention and training to get up to speed on the system. This hasn’t been an issue. Although prepared to provide information to new team members about how to use Image Relay, Badger has found that additional training isn’t necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“Because Image Relay is so Intuitive and easy to navigate we don’t hear from them.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Continued Success\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While working with Image Relay, Ben & Jerry’s found an easy and reliable software tool and a responsive and accommodating partner. Questions are handled quickly and Ben & Jerry’s also provides important influence on the direction of Image Relay’s product development. There are no forms to fill out that go off into the void. Instead, Badger trusts the Image Relay team to be incredibly responsive and easy to talk to.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Those requests can be seen turning into direct action so Ben & Jerry’s enjoys the use of a product evolving to serve their specific needs. Badger says that Image Relay team really cares about making sure her team can be successful.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“They involve me in the process and I feel like a valued partner”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>","cpg",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193605\u002Fben-jerrys-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17193605\u002Fben-jerrys-feature-450x246.jpg","Ben & Jerry's header image in red of Fresh Packed ice cream pint",655,1200,{"vId":38,"padding":39},"","56.25",{"headquarters":41,"website":42,"logo":43,"industryObj":44,"productsUsed":47,"company":52,"shortTitle":53},"South Burlington, VT","https:\u002F\u002Fwww.benjerry.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17194025\u002Fben-jerrys-logo.png",{"title":45,"filterUrl":46},"Consumer Packaged Goods","\u002Fcustomers\u002Findustry\u002Fcpg\u002F",[48],{"title":49,"url":50,"key":51},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Ben & Jerry’s","Digital asset management powers Ben & Jerry’s global distribution",1789534899079]