[{"data":1,"prerenderedAt":55},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-cottars-safaris":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67158,"2021-12-07T12:43:32","2025-01-10T20:28:03","With Canto, Cottar’s Safaris gets stunning photos into the hands of travel agents around the world",4,"cottars-safaris","Cottar's Safaris – Read the Success Story","With Canto, travel agents around the world have instant access to pre-approved images – inspiring and engaging customers without cumbersome delays","\u003Cp class=\"wp-block-paragraph\">Located at the edge of Kenya’s famous Masai Mara National Reserve, Cottar’s Safaris offers authentic and individualized safari experiences. With two unique properties and a wide range of wildlife and wilderness activities, Cottar’s caters to guests seeking quality, sustainable safari experiences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To show customers what they can expect, the Cottar’s team relies heavily on photographs and videos that convey the unique atmosphere on their safaris.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Cottar’s marketing coordinator Karen Darnborough is at the center of that effort. She manages the company’s growing media library and ensures travel agents and other partners have access to the materials they need to promote the Cottar’s experience.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Help travel agents showcase the Cottar’s Safari experience with stunning images and videos\" result=\"With Canto, travel agents around the world have instant access to pre-approved images – inspiring and engaging customers without cumbersome delays\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">The goal: Modernize a growing content library to make images and videos more accessible\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Over more than a century, Cottar’s has amassed a substantial library of images, and they add more every year. “It’s a huge stash, and we realized that we really need to organize those images better,” says Karen. She needed an easier way to find photos – and to open the library up to partners in other countries.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We work with a lot of travel agents,” Karen explains. “They always want our most up-to-date images, or they need different sizes and resolutions.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"521\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184859\u002FScreenshot-2021-12-01-at-09.59.24.png\" alt=\"Cottar's Safaris Canto library Screenshot \" class=\"wp-image-59777\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184859\u002FScreenshot-2021-12-01-at-09.59.24.png 800w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184859\u002FScreenshot-2021-12-01-at-09.59.24-450x293.png 450w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184859\u002FScreenshot-2021-12-01-at-09.59.24-768x500.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Travel agents rely on Cottar’s luxurious and vibrant photos to paint a vivid picture of the safari experience, so keeping them supplied with up-to-date images and videos is essential. The team initially used Dropbox to share this content with external partners, but as the requests became more frequent, that became unsustainable. “We were sending out a lot of different images to a lot of different people,” says Karen. “So keeping them organized and easy to find became much more important.”\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto, a searchable content library with self-service portals for external partners\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When a marketing rep introduced her to Canto, Karen knew she’d found the perfect solution. “It’s just a lot more streamlined,” she notes. “If someone wants an image of a bush bath, I don’t have to remember what folder I put it in, scroll through everything, find different options and put them in a Dropbox folder. I just type in ‘bush bath’ and they’re all there.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1638\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1.png\" alt=\"Cottar's Safaris public portal\" class=\"wp-image-59781\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1.png 800w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1-220x450.png 220w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1-500x1024.png 500w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1-768x1572.png 768w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184858\u002FCottars-public-portal-composite-1-750x1536.png 750w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In addition to helping Karen manage image requests more quickly, Canto also cuts down on the number of requests she receives to begin with. Thanks to a \u003Ca href=\"https:\u002F\u002Fcottars.canto.global\u002Fv\u002FCottarsSafarisMediaLibrary\u002Flanding?viewIndex=0\" target=\"_blank\" rel=\"noopener\">public image portal\u003C\u002Fa>, travel agents and marketing reps now have constant access to an up-to-date collection of Cottar’s most compelling photos and videos.\u003Cbr \u002F>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s basically taken me out as a middleman,” says Karen. “If a marketing rep or a travel agent needs an image to show a customer, they can just send it to them straight away without having to go through me or double-check that it’s right.” With travel agents self-serving from the library, customers don’t have to wait. Photos and videos draw them into Cottar’s award-winning safari experience right away.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The portal also includes brand guidelines, so travel agents and marketing reps know how to use the assets they’re accessing. And if they need the Cottar’s logo, font or colors, they’re right there too.\u003C\u002Fp>\u003Ccto-testimonial company=\"Cottar’s Safaris\" author=\"Karen Darnborough\" position=\"Marketing coordinator\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F12\u002FIMG_6344-150x150.jpg\">It’s had a massive impact on the business. I’m really pleased that we found Canto, and I think everybody else is too.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">The result: A better experience for travel agents, partners and customers\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Using Canto has improved Karen’s day-to-day workflows – and her relationships with the partners she relies on to recommend Cottar’s to their customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Travel agencies come out ahead too. With direct access to visual content that brings the safari experience to life, they can recommend Cottar’s to their customers confidently – without hurdles or bottlenecks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s had a massive impact on the business,” says Karen. “I’m really pleased that we found Canto, and I think everybody else is too.”\u003C\u002Fp>","travel",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F10160552\u002FCottars-Safaris-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F10160552\u002FCottars-Safaris-1-450x246.jpg","Cottars Safaris header image in blue of woman on safari tour.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Masai Mara, Kenya","https:\u002F\u002Fcottars.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184900\u002FCottars-Safaris-Brand-Green.jpg",{"title":46,"filterUrl":47},"Travel & Hospitality","\u002Fcustomers\u002Findustry\u002Ftravel\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Cottar’s Safaris","Cottar’s Safaris provides stunning photos to travel agents worldwide via Canto",1789966900334]