[{"data":1,"prerenderedAt":55},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-darn-tough":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",69505,"2023-01-11T15:42:00","2026-04-09T19:47:16","Streamlining digital asset management for Darn Tough’s fast-moving brand",5,"darn-tough","Darn Tough powers brand success with DAM","Learn more about how Darn Tough has grown with a DAM ","\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>* Image Relay is a legacy DAM + PIM solution that is now part of Canto\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ccto-card green=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Challenge\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Sharing curated assets with intended recipients was tedious\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Lacking a unified location for asset storage\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ensuring Darn Tough brand assets were being used accurately\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ccto-card orange=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Solution\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Central storage location\u003C\u002Fli>\u003Cli>Quick and painless sharing; no more long email threads\u003C\u002Fli>\u003Cli>Custom permissions means external users always have access to what is relevant\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Numbers\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>22,000+ assets\u003C\u002Fli>\u003Cli>1,200+ users\u003C\u002Fli>\u003Cli>Image Relay customer for 5+ years\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\">Darn Tough’s Company Story\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fdarntough.com\u002F?gclid=CjwKCAjwhNWZBhB_EiwAPzlhNgg6n0bwPUEgh-qligODo9JP1o3gCmMFVtRPYpk3y-pqlEgtgldrwBoC028QAvD_BwE&gclsrc=aw.ds\" rel=\"noopener\" target=\"_blank\">Darn Tough\u003C\u002Fa> is nothing if not dedicated to their product, company, and community. Since 1978 the family-owned mill in Northfield, Vermont has been knitting the best socks around. Fast forward to 2004 and Darn Tough was born from the idea to create an in-house brand that produced socks of unparalleled quality. Their socks are so good that they’re \u003Cem>unconditionally\u003C\u002Fem> guaranteed for life. It’s not every day you see that. Darn Tough is not only the best in the biz for socks, but they also go above and beyond to support members of their community.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In 2017, Darn Tough participated in their first Giving Tuesday by donating 100% of their profits to the Vermont Foodbank, which tallied up to nearly 35,000 meals for hungry Vermonters. Inspired by the response, Darn Tough continued finding ways to support the VTFB. By the end of 2021, they had donated over 1 million meals. In 2022 Darn Tough launched their own initiative, \u003Ca href=\"https:\u002F\u002Fdarntough.com\u002Fpages\u002Fknit-to-give\" rel=\"noopener\" target=\"_blank\">Knit to Give\u003C\u002Fa>; a new sock, made with overstock yarn, every three months that 100% benefits the food bank. They might be Darn Tough but they’re Darn Good too.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211239\u002Fdarn-tough-inline-1.jpg\" alt=\"A three panel image of different terrains, a forest trail with a view of the mid calf blue\u002Fmulti colored socks a rocky landscape with mid calf blue socks with icon and hiking shoes and an image of a cyclist putting back on their bike shoes in a desert climate. \" class=\"wp-image-69652\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211239\u002Fdarn-tough-inline-1.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211239\u002Fdarn-tough-inline-1-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211239\u002Fdarn-tough-inline-1-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Before Image Relay\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Lance Pitcher, Darn Tough’s Creative Marketing Manager, joined the brand in 2017. When he arrived on scene it became immediately clear that Darn Tough’s digital asset management could use some help. Darn Tough creates a ton of visual content with ~20 photo shoots annually and an additional 5 to 10 video projects.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Without a unified storage space, digital assets were running wild. As Lance put it, “some agencies would have this. Some other freelancers would have that. But we just didn’t have a central location for anything.” Darn Tough was also struggling to ensure that assets were being used in the right ways by the right stakeholders. Lance brought on Image Relay, and almost instantly, Darn Tough left those concerns in the rearview.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211247\u002Fdarn-tough-inline-2.jpg\" alt=\"An image of the darn tough mill with man standing in the middle of all the sewing machines with arms crossed and neutral expression\" class=\"wp-image-69653\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211247\u002Fdarn-tough-inline-2.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211247\u002Fdarn-tough-inline-2-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211247\u002Fdarn-tough-inline-2-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Ric Cabot in the Darn Tough Mill. Image: The Boston Globe\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">What Darn Tough Needed\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In short, Darn Tough needed a unified storage location that allowed stakeholders to self-serve high-quality assets and features that enabled custom access permissions. Seems simple enough… right?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Darn Tough also needed a platform that was intuitive enough for over 1,200 users to leverage without training, a scalable system that could grow with their brand, and a fool-proof search function. Enter Image Relay.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Image Relay, Darn Tough can easily curate and share assets in just a couple of clicks.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Darn Tough’s Asset Management Power Up\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211306\u002Fdarn-tough-inline-3.jpg\" alt=\"Darn tough socks digital asset mangement library with images of different socks and patterns with the folder sidebar on left side of library open to "mens hike" sub folder open \" class=\"wp-image-69654\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211306\u002Fdarn-tough-inline-3.jpg 800w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211306\u002Fdarn-tough-inline-3-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211306\u002Fdarn-tough-inline-3-768x422.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fdarntough.com\u002F\" target=\"_blank\" rel=\"noopener\">\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Organizing Darn Tough’s Asset Library\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Lance put it simply, “If Darn Tough didn’t have Image Relay, it would be absolute digital chaos.” Chaos, of any kind, is bad for productivity, long-term success, and employee happiness. Image Relay helps keep internal chaos to nil. Darn Tough’s Image Relay asset library is searchable, shareable, and safe. Metadata, like tags, means every asset is readily available. Quick share options means that with one-click anything in your library can be sent with a link. And, Image Relay’s Soc 2 Type 2 certification means your brand secrets are always safe with us.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“[Image Relay] is a one-stop shop for any Darn Tough media.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Consistency is Key\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">From low quality images to logos that contradict brand guidelines, nothing compromises brand identity like inconsistency. Those issues arise when the people who need access to specific assets don’t have it. Permissions, a feature of Image Relay’s Marketing Delivery, help keep everyone on brand. Lance says that Darn Tough uses permissions to “Guide retailers to the best shot that they should be using.” While those high-quality pics are the only assets the retailers can see, the rest of the Darn Tough team still has access to all the B-roll or the B-shots in the Library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“We’re confident that if retailers share what they can find on Image Relay from Darn Tough, we’re going to be represented in our best light, and ultimately in theirs too.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Ensuring Efficiency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With Image Relay, the days of endless email threads chasing assets are over. Image Relay’s quick-share links make sending approved assets as easy as copying and pasting a link, maximizing efficiency and minimizing employee frustration. Plus, the intuitive design of the Image Relay Library means that if someone has access to your brand assets, they can easily find their way without training.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Cem>“[Image Relay] became that single source that we could update as needed, and everybody has access to it, from their phone, at home, whatever or wherever.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Continued Success\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We challenged Lance to compare the world’s first fully integrated marketing solution to the world’s toughest socks. Lance shared, “If Image Relay was a Darn Tough sock, it’s our light hiker. It’s a sock that I would give someone to try for their first time because it’s going to work for them, and they’re going to love it. Not only is it one of our staple products that does really well, it has also progressed over the years. And that’s how I see Image Relay. They continue to progress, and yet it always feels great when you dive in.”\u003C\u002Fp>","cpg",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211151\u002Fdam-tough-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211151\u002Fdam-tough-feature-450x246.jpg","Darn Tough header image in red of high-quality socks",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Northfield, VT","https:\u002F\u002Fdarntough.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F17211218\u002Fdarn-tough-logo.jpg",{"title":46,"filterUrl":47},"Consumer Packaged Goods","\u002Fcustomers\u002Findustry\u002Fcpg\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Darn Tough","How Darn Tough powers digital asset management",1787645018888]