[{"data":1,"prerenderedAt":54},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-equip-outdoor-technologies":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67254,"2020-03-19T09:52:23","2025-12-18T11:51:51","The team behind Rab and Lowe Alpine enhance retail partner experience with Canto",4,"equip-outdoor-technologies","Equip – Read the success story","Equip, the Team behind Rab and Lowe Alpine, makes a positive impression on retailers by establishing an accessible space for them to easily find content. ","\u003Cp class=\"wp-block-paragraph\">Equip Outdoor Technologies is the driving force behind brands Rab and Lowe Alpine. The company designs and manufactures quality clothing and equipment for outdoor enthusiasts. Their active customer base includes rock climbers, skiers, mountain bikers, hikers and alpinists.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fcreative-spotlight-georgina-reed-equip\u002F\">Georgina Reed\u003C\u002Fa>, Equip’s graphic designer, and Giles Polito, Equip’s commercial director, work together to make the Rab and Lowe Alpine brands market leaders. In addition to her graphic design work, Georgina oversees the product images, and Giles is responsible for all commercial projects, including direct-to-consumer marketing for both brands.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Improve the asset retrieval experience for external retail partners to encourage them to self-serve.\" result=\"Equip makes a positive impression on retailers by establishing an accessible space for them to easily find and download content.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Simplicity and centrality for external partners\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As a clothing and equipment manufacturer, Equip relies heavily on digital content to market its products and strengthen their relationships with retail partners. It’s critical for the marketing team to ensure that their retail partners get the assets they need on time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The team used to store digital assets on DVDs, which they would then send to their partners in the mail. This was too slow-moving for the fast-paced industry, so the team established a digital storage solution.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They began using a product content network and soon realized that it wasn’t as convenient as they expected. Georgina says, “It just wasn’t working for us. We were wasting a lot of time writing emails to people or talking to them on the phone explaining how to use it.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F4-1024x683.jpg\" alt=\"Two persons hiking on a mountain.\" class=\"wp-image-42023\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F4-1024x683.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F4-768x512.jpg 768w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F4.jpg 1476w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Equip decided they needed a platform that enhanced their partners’ experiences with the Rab and Lowe Alpine brands. They began searching for an easy-to-use solution that worked for them, not against them. Giles says, “Whatever platforms we use, we don’t need them to be difficult to manage. They need to be an asset and make our lives easier.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: A solution everyone feels confident using\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Equip now uses Canto as a central library for all product imagery, including lifestyle and studio images, brand logos, training tools and product text.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After photographers get the product shots they need, two internal admins, one for Rab and one for Lowe Alpine, upload the content to Canto. Equip has retail partners in over 40 countries, so there are countless people who need to download this content. Equip’s partners search Canto for assets to populate their own websites, design print-based catalogues and create shop displays.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1-1024x517.jpg\" alt=\"Screenshot of the Canto media library of Equip.\" class=\"wp-image-42040\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1-1024x517.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1-450x227.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1-768x388.jpg 768w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1-1536x776.jpg 1536w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192322\u002Fproducts-1.jpg 1909w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Content delivery via Portals\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The team adds new content to portals each season. They currently use one portal for each brand, Rab and Lowe Alpine. Canto portals allow them to not just separate seasonal and brand assets, but also to separate their internal content from their external content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Georgina says, “When we set up new users we only give them access to the portals, so that anything in the main library can only be seen by the people we specifically give library access to, usually just our own staff members.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next step for the team with Canto is to set up an additional portal so they can make pre-season content available to specific retail partners who require information early.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Empowering internal and external stakeholders to self-serve\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Equip chose Canto to ensure internal and external stakeholders can find, access and download digital assets with ease. Giles says, “It’s just seamless. Everybody’s using it. It’s all happening in one place and everybody’s confident it’s the best place to find the images that they need.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1476\" height=\"985\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192324\u002F3-1024x683.jpg\" alt=\"A man climbing a frozen mountainside.\" class=\"wp-image-42032\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192324\u002F3-1024x683.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192324\u002F3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192324\u002F3-768x513.jpg 768w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192324\u002F3.jpg 1476w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">What stands out the most for the team is the amount of time saved by utilizing a system that’s quick and easy for everyone to use.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The difference is the lack of emails or phone calls from our partners or employees struggling to use the system,” Georgina says. “The previous system was not very user-friendly and most days we had people asking how to login, how to find images or just not finding an image that we knew was there. Canto seems to work for all our partners. Everyone is able to use it with ease. It’s saving a huge amount of time not having to answer all those emails and questions.”\u003C\u002Fp>\u003Ccto-testimonial company=\"Equip Outdoor Technologies\" author=\"Giles Polito\" position=\"Commercial Director\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F03\u002FGiles-150x150.jpeg\">Our customers are finding it easier to use. And if it’s easier to use, it’s easy for us to do business with our customers.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Strengthening relationships with retailers\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto helps Equip effectively disperse their Rab and Lowe Alpine product content by providing a central space and smooth search and download process. Giles says, “Our customers are finding it easier to use. And if it’s easier to use, it’s easy for us to do business with our customers.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Equip’s marketing teams have also saved time by eliminating technical questions from retail partners. Georgina says, “Canto is saving us so much time, which in the end is saving us money because we’re not doing something that isn’t really the job we should be doing.”\u003C\u002Fp>","retail",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F10164714\u002FEquip-Outdoor-Technologies.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F10164714\u002FEquip-Outdoor-Technologies-450x246.jpg","Equip Outdoor Technologies header image in orange showing a group of climbers resting.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":25},"Derbyshire, UK","http:\u002F\u002Fequipuk.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192329\u002FEquip_Logo_Black_PADDING-e1589365614908.jpg",{"title":46,"filterUrl":47},"Retail","\u002Fcustomers\u002Findustry\u002Fretail\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Equip Outdoor Technologies",1789966900392]