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FSC was first established in 1993 as a response to growing concerns about deforestation. Today, the organization has a presence in more than 50 countries and operates with an ambitious goal in mind – save the world from climate change.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">FSC Denmark seeks members who are committed to the long term sustainability of certified forests. Stakeholders work closely as an inclusive body of decision-makers to decide how to ethically source and distribute FSC managed timber. Enhancing brand awareness through engagement with NGOs, social organizations and international companies also plays a vital role in how FSC operates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Loa Dalgaard Worm is the Strategic Director at FSC Denmark. With over 17 years of industry experience, Loa’s role includes stakeholder outreach programs, political lobbying, and national campaigns. Loa also leads a passionate communications team that works closely to improve corporate engagement.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"FSC Denmark needed to transform how they stored and distributed digital assets with a centralized library that makes assets agile.\" result=\"By increasing asset accessibility in Canto, FSC Denmark is empowered to tell more impactful visual stories that promote nationwide certification.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Centralizing assets that enhance visual brand identity\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When launching a recent seasonal campaign with an FSC Denmark member, it became apparent to Loa and the team that their extensive library of digital assets could be better utilized. They were using the same images for marketing campaigns, despite 15 gigabytes of assets available. The reason: image banks full of poorly labelled folders that were scattered across uncentralized digital catalogs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When photographers shared external hard drives, they often contained images that wouldn’t open on computers. This became a big issue when collaborating with FSC members. Static Dropbox links also meant that, as a project evolved, key assets were getting left behind.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Photographers send us fantastic photos from all over the world,” Loa says, “but these images were often being stored on individual hard drives, Dropbox and SharePoint. Our assets were scattered and unorganized.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190614\u002FPicture-example-FSC2.jpg\" alt=\"Security equipment on a wall.\" class=\"wp-image-50115\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190614\u002FPicture-example-FSC2.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190614\u002FPicture-example-FSC2-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Instead of launching fresh campaigns packed with images of FSC Denmark’s latest achievements, Loa and the team realized there was a lack of brand diversity emerging. It was time to find a solution.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We realized we needed a system that worked better for us,” Loa says, “and to unpack the giant digital assets we already have.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Assets easily stored, identified and updated\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">After researching digital asset management solutions, geotagging, share links and facial recognition features convinced FSC Denmark that Canto was their digital home.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has really helped us be more agile in our asset development,” Loa says.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">FSC Denmark stores videos, brand logos, photos and images in Canto. Assets are now centralized and accessible immediately. Adobe Suite has also been integrated into a digital management system that enables FSC Denmark to fully express the work they do.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Now we’re able to communicate our visual diversity much more than we could with the old system,” Loa says.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FUse-of-canto-FSC-DK2.png\" alt=\"Screenshot of the Canto media library of FCS Denmark.\" class=\"wp-image-50116\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FUse-of-canto-FSC-DK2.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FUse-of-canto-FSC-DK2-450x236.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Syncing with brand partners\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">FSC Members request digital assets in multiple languages. Having easy-to-share assets has helped FSC Denmark work closer with partners and brand advocates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Before with Dropbox, whenever you shared a link every single asset had to be ready to go,” Loa says, “but with Canto, our folders aren’t static, we can update and add assets as part of a rolling campaign before its launch date. This way, we’re much more agile.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Simple search and storage options\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Creating albums and folders that are simple to find has allowed Loa’s team to customize transferable FSC content with intuitive tag and metadata features. The ability to grant specific access with user control options is another liberating tool that’s been fully embraced by Loa’s team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto was worth the investment because of the impact it has had on our visual profile. Features like Global Search have simplified how we find and make available all of our digital assets,” Loa says.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Facial recognition and tagging enhances FSC Denmark’s visual profile\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Geotagging will allow FSC Denmark to identify assets from a specific location, and help organize files in a way that makes them easy to identify. A facial recognition feature that can be enabled and disabled is another big plus FSC Denmark welcomes as a global organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“These features will make things a lot easier for us,” Loa says, “we’re already impressed with just how much Canto can identify on a single image.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3.jpg\" alt=\"Picture of a healthy tree in a forest.\" class=\"wp-image-50117\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Securely shared links also provide instant access to collaborators based remotely, and allow FSC Denmark to align with global corporations. Canto is enabling FSC to share captivating stories that are reflective of the work they’re doing now.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Storytelling is fundamental to us sharing our vision. Canto helps us communicate and showcase the diversity of our forest based products. We know where our digital assets are now, and how best to store and share them,” Loa says.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Getting agile with Portals, Share Links and User Roles\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Implementing Canto Portals is having a positive impact on FSC Denmark’s future. They plan to create an image bank for their members that is fully cataloged. Video snippets and drone shots that can be downloaded will also be readily available to advocates of FSC.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Now we’ll be able to share assets for stakeholder campaigns that range from newspaper ads to the latest branding displayed in flagship stores,” Loa says. “We can also continue to add assets as we develop strategies for seasonal campaigns that are much richer. Canto is going to make us digitally stronger, and save us heaps of time.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Embracing tools that allow Canto users to share privately or publicly, as well as real-time link sharing options that include time-sensitive expiry dates, is helping FSC Denmark to grow their brand nationwide. As the organization continues to unpack a large database of digital assets, admin, consumer and contributor user roles have enabled team members to gain the access they need, and quickly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“With Canto, we’re much quicker as a team in our asset development,” Loa says.\u003C\u002Fp>\u003Ccto-testimonial company=\"Forest Stewardship Council Denmark\" author=\"Loa Dalgaard Worm\" position=\"Strategic Director\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F10\u002FLoaDalgaardWormFSC-DK-High-Res-150x150.jpg\">Storytelling is fundamental to us sharing our vision. Canto helps us communicate and showcase the diversity of our forest-based products. We know where our digital assets are now, and how best to store and share them.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Assets that have a visible and national impact on FSC Denmark campaigns\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">FSC Denmark plays a vital role in the sustainability and protection of forests. Because of Canto they are now able to share stories that play a central role in their quest to have all forestation certified nationwide.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At FSC Denmark, they believe strong imagery should be reflective of the organization’s core principles, and influence how people view forests. Canto is proud to empower FSC Denmark’s digital assets as they continue on a journey to save the world from deforestation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“With Canto, now we’re able to better showcase FSC certified products like paper, furniture and packaging,” Loa says.\u003C\u002Fp>","non-profit",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F10163737\u002FForest-Stewardship-Council-Denmark.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F10163737\u002FForest-Stewardship-Council-Denmark-450x246.jpg","Forest Stewardship Council Denmark header image in orange showing a team member working in the woods.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":25},"Aarhus, Denmark","https:\u002F\u002Fdk.fsc.org\u002Fdk-dk","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190615\u002FFSC_FullBrandmark_R_RGB.jpg",{"title":46,"filterUrl":47},"Non-Profits","\u002Fcustomers\u002Findustry\u002Fnon-profit\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Forest Stewardship Council Denmark",1787137021587]