[{"data":1,"prerenderedAt":59},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-fugro":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67096,"2024-02-13T14:53:55","2025-12-19T12:53:11","Geo-data specialists Fugro unite teams and standardize their brand globally with Canto",7,"fugro","How Fugro unified their organization and digital assets with Canto","How geo-data specialists, Fugro, transformed their brand experience for customers and brand consistency for employees by implementing Canto’s DAM.","\u003Cp class=\"wp-block-paragraph\">Since 1962, Fugro has built a reputation as the leading geo-data specialists that help their customers understand the Earth better. Working with clients in both the public and private sectors around the world, Fugro has gathered data from as deep as below the sea floor to as far away as into space. The organization helps ensure that their clients’ projects, from wind farms to transportation networks, are environmentally safe.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Corporate House Style Manager Rob Spence has been at Fugro for more than ten years. Starting as a Geophysicist, Rob became involved with the marketing and communications team during a brand standardization project. It was the beginning of a career shift for Rob, which eventually led to the creation of his current role. Having experience with the technical and marketing sides, Rob understands how to enable scientists and other experts working in offices around the world to stay on-brand.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Fugro sought to transform their disjointed brand into a united one. They needed a tool to manage their digital assets—a single source of truth that could be accessed anywhere.\" result=\"Since the implementation, Fugro has seen 4x growth in Canto adoption. Brand consistency is greatly improved, efficiency has increased throughout the organization, and workflows are now streamlined.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Leverage the launch of a new logo and branding to unite all Fugro employees and offices under one single source of truth\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As a holding entity with independently run offices worldwide, there was a lack of brand unity or cohesion. This caused confusion and impacted the brand experience for global customers who worked with Fugro in multiple locations. It was time for a change that would unite all the offices and bring them together finally as part of one Fugro.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Fugro recognized that the business was going through the transformation of becoming one company and wanted a system that replicated that,” says Rob.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With the goal of a unified brand in sight, the team knew this was the opportunity to enable employees, regardless of location or department, to access the new, modern brand and use it effectively.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“In the past, we had people that would create studies or other project files, but no one knew it existed because it was saved locally and not shared outside of that office. When someone else needed that file but couldn’t locate it, they’d recreate the same document—and it may happen five or six times,” says Rob. “We wanted to avoid the duplication of work and create a more streamlined process so that our employees could focus more of their time on their work.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"452\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-roc-in-perth-australia-25.jpg\" alt=\"Woman wearing a hijab and headphones sits in front of two computer screens reviewing undersea pipe footage and documents.\" class=\"wp-image-64293\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-roc-in-perth-australia-25.jpg 800w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-roc-in-perth-australia-25-450x254.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-roc-in-perth-australia-25-768x434.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fugro’s website was in need of modernization. And with the duplication of work, various versions of the same document ended up on their website multiple times, leading to inconsistencies and outdated versions clogging up the site and slowing performance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“As Fugro transitioned into one company, we needed a tool that could work across the globe,” says Rob. “We needed to provide a single source of truth with quick and easy access to our brand, brand guidelines, and digital assets for our employees.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Everything Fugro needed and more\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The team at Fugro sought the best-in-class digital asset management solution to handle the massive project of unifying their brand for their employees and customers—and found Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Canto, Fugro found everything they needed right away to kick off the unification process. And they discovered more that Canto offered outside of their original scope that helped change the way they manage their digital assets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Fugro implements Canto – and user adoption grows by 4x\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once Canto was implemented, Fugro experienced widespread adoption, quickly making Canto the single source of truth that Fugro absolutely needed. And Fugro found a welcomed surprise – with the addition of the Canto + Microsoft Office integrations, user adoption skyrocketed, quadrupling over two years.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fugro was also seeing more user-generated content from their employees because having Canto at their fingertips made it so much easier to share.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-employee-in-curitiba-office-brazil-41.jpg\" alt=\"Five Fugro employees examine a geological specimen inside the Fugro office.\" class=\"wp-image-64294\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-employee-in-curitiba-office-brazil-41.jpg 800w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-employee-in-curitiba-office-brazil-41-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183950\u002Ffugro-employee-in-curitiba-office-brazil-41-768x432.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“We do take professional photographs, but it can be hard to when the project is at a remote site or out on a vessel,” says Rob. “We want employees to take photographs of their work and share them with us. By having easy access to Canto, they can see other employees uploading their images, which motivates others to contribute as well.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Upload links and the Wrike integration make project management easy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fintegrations\u002Fwrike\u002F\">Canto’s Wrike integration\u003C\u002Fa> was a must-have for Fugro’s marketing team. And considering the different types of projects and collateral that had to be managed both on the website and in the content library, having their project management tool hooked into their Canto library proved vital to their process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Having the Wrike integration really solidified Canto as our single source of truth,” says Rob. “If any of our projects need updating, you can bring in what you need directly from Canto. Then, once it’s complete, you can just send it right back to the content library. It saves us from having to go through the download-upload process over and over again.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Canto’s Media Publisher delivers a seamless website experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In mid-2023, Fugro launched their new website after starting the redesign from scratch. This multiyear effort modernized the entire website with a focus on visuals and the people of Fugro. The website launch was a major success, thanks to Canto’s \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Media Publisher\u003C\u002Fa> add-on, which gave the team at Fugro the freedom they needed to use their assets on their website.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"456\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183949\u002Ffugro-canto-integration-to-storyblok.jpg\" alt=\"Three images from the Fugro content library within their instance of Canto’s Media Publisher.\" class=\"wp-image-64295\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183949\u002Ffugro-canto-integration-to-storyblok.jpg 800w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183949\u002Ffugro-canto-integration-to-storyblok-450x257.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183949\u002Ffugro-canto-integration-to-storyblok-768x438.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“Media Publisher allows us to select one image and then crop it and resize it without editing that master image,” says Rob. “That really speeds up the load times of the website. And there are no duplicate images in our Canto library and on our website. Once we update in our Canto library, everything updates seamlessly.”\u003C\u002Fp>\u003Ccto-testimonial company=\"Fugro\" author=\"Rob Spence\" position=\"Corporate House Style Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2024\u002F02\u002FFugro-Rob-Spence-Corporate-House-Style-Manager-Headshot-150x150.jpg\">Without Canto, everything would take a lot longer, would be a lot less streamlined, and a lot less collaborative. Canto provides a platform to know what’s happening and see what people are doing. If you don’t know, you can’t collaborate.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Brand consistency and user adoption flourishing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“Without Canto, everything would take a lot longer, would be a lot less streamlined, and a lot less collaborative,” says Rob. “Canto provides a platform to know what’s happening and see what people are doing. If you don’t know, you can’t collaborate.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fugro has reached a level of brand consistency that was previously unattainable given the fractionated nature of their business prior to unifying their brand with Canto. The results they achieved were what the team was looking for, and so much more, including:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>4x increase in the number of Canto users at Fugro, leading to greater amounts of user-generated content, especially from employees at remote sites\u003C\u002Fli>\u003Cli>Updating the website using Canto’s Media Publisher for a fast, modern, streamlined site without outdated collateral\u003C\u002Fli>\u003Cli>Increased efficiency thanks to improved workflows that allow the marketing team to create on-brand content that is easily accessible for everyone across the organization\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">While Fugro has made immense strides in becoming a unified company, with a unified brand and a single source of truth for their content, Rob and his team are always looking toward the future and making even more improvements with Canto.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183948\u002Ffugro-canto.jpg\" alt=\"Fugro’s fully branded instance of Canto, including a view of the Blue Essence folder with several photos of the remote boat on the ocean.\" class=\"wp-image-64297\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183948\u002Ffugro-canto.jpg 800w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183948\u002Ffugro-canto-450x258.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183948\u002Ffugro-canto-768x440.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“Since we’ve implemented Canto, you can see the growth and the work that’s been done on adding in new integrations, adding new bits and pieces, and over the past three years,” says Rob. “It’s not the same product it was when we took it – in a good way. All these extra additions and extra product development work that’s been done since, that’ll be really helpful for us. It’s not staying static.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With good open communication from our account manager, we can get in there early and give it a go. The team is practical in helping us with that, and technical support is very helpful, too. We feel more like a partner than just a client.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the future, Rob and his team look forward to implementing new integrations and add-ons, like AI Visual Search, to continue his vision of an ever-evolving Fugro.\u003C\u002Fp>","construction",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F02\u002F11211217\u002Ffugro-blue-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F02\u002F11211217\u002Ffugro-blue-1-450x246.jpg","Fugro header image in blue showing a ship docked in a bay.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":57,"shortTitle":58},"Leidschendam, Netherlands","https:\u002F\u002Fwww.fugro.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183951\u002FFugro-Logo.jpg",{"title":46,"filterUrl":47},"Construction","\u002Fcustomers\u002Findustry\u002Fconstruction\u002F",[49,53],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam",{"title":54,"url":55,"key":56},"Media Publisher","\u002Fproduct\u002Fmedia-publisher\u002F","mdc","Fugro","Geo-data specialist Fugro unites teams and standardizes global brand with Canto",1790830893156]