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This is thanks in part to “The Furman Advantage,” which provides students with a personalized four-year pathway to success with guaranteed opportunities for high-impact, engaged learning, a team of advisors and mentors, and intentional acts of reflection and self-discovery. Furman prepares students for lives of purpose and accelerated career and community impact. Furman’s University communications department is tasked with weaving this story into a narrative that resonates with prospective students, alumni, and donors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Kaylee Welgraven, assistant director of visual communications, creates compelling visuals to accompany the university’s stories and marketing efforts. Digital asset management (DAM) has been key to helping her and the team work seamlessly together as their growth takes off.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Furman University’s communications team needed a way to organize visual assets for easy access and sharing.\" result=\"The communications team can easily find the best imagery to tell impactful stories in less time.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Centralizing photography for expanding strategic initiatives\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Visuals are key to Furman’s marketing materials. Prospective students want to be able to envision themselves living and learning on campus. The communications team uses photography in the majority of their initiatives, whether digitally on their beautifully designed website, news releases, or social, or in printed materials, such as viewbooks and brochures, that prospective students receive in the mail.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“With The Furman Advantage, we focus strongly on engaged learning opportunities, but also on the campus experience and mentorship. We try to capture this in our photography,” says Kaylee.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The university communications team needed to access imagery to tell stories that would inspire prospective students, engage with the Furman community – current students, faculty, staff, alumni, donors, and friends – and further the university’s reputation and awareness, without wasting precious time. As the communications team’s strategic initiatives grew, along with their usage of digital assets to complement their storytelling, it became too time-consuming to find assets in a scattered system of local servers, external hard drives, Box folders, and discs containing thousands of unorganized photos.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"499\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184024\u002Ffurman-university-1.jpg\" alt=\"Furman University campus aerial shot\" class=\"wp-image-63996\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184024\u002Ffurman-university-1.jpg 799w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184024\u002Ffurman-university-1-450x281.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184024\u002Ffurman-university-1-768x480.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Enter Canto: A cloud-based digital library for the entire campus\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The team chose Canto because the platform scored top marks in meeting the team’s checklist of requirements and struck a perfect balance between functionality and ease of use. While Canto’s search and metadata features meant the team could organize and sort through their thousands of photos easily, the creative team would have no problem navigating the user-friendly platform.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto rose to the top of our list of candidates for its intuitive interface, tagging and searchability, functionality, and price point,” says Kaylee.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"395\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Fnew-portal-image.jpg\" alt=\"Furman University Canto Portal\" class=\"wp-image-63994\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Fnew-portal-image.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Fnew-portal-image-450x222.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Fnew-portal-image-768x379.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">A central hub for photography\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Since the team uses photography for the majority of their print and digital projects, having a central library helps the team stay organized and in sync. Canto is Furman University’s go-to place to store and access photography, containing all new photos taken since Canto’s implementation as well as useful older assets migrated from their previous systems.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The visual assets work hand-in-hand with the stories we tell. The majority of our current materials – both print and digital – utilize photography that was pulled from Canto,” says Kaylee.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Ffurman-university-canto-2.jpg\" alt=\"Furman University campus building\" class=\"wp-image-63995\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Ffurman-university-canto-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Ffurman-university-canto-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19184025\u002Ffurman-university-canto-2-768x513.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Full campus collaboration\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Each member of the communications team has a seat in Canto so that they can access photos themselves, and the team sends collection links to other departments on campus and community and media partners. This streamlined process helps photo selection flow more smoothly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Across campus, we all have the same goals. Canto helps to bring us all together and work as a team,” says Kaylee.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The communications team works closely with admissions throughout the year, with one of the biggest projects being the annual viewbook. The admissions department sends the viewbook to prospective students to showcase the university’s offerings. The heavily-visual viewbook requires a lot of photography that the team pulls directly from Canto and shares with the admissions team in a matter of minutes, rather than digging through endless folders.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Getting organized\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The team organizes their content by category or event, and it’s easy for their in-house photographers to upload images to the right place with Canto’s folder and album structure. Thoroughly adding keywords and tags and enabling facial recognition also helps the team quickly find the right assets.\u003C\u002Fp>\u003Ccto-testimonial company=\"Furman University\" author=\"Kaylee Welgraven\" position=\"Assistant Director of Visual Communications\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2023\u002F11\u002Ffurman-university-kaylee-headshot-150x150.jpg\">Our Canto instance is organized and efficient, making locating assets a breeze. It has saved us so much time and provided access to the most current photography, which helps our work – whether print or digital – stand out.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Making a name as a top liberal arts and sciences college\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The Furman communications team shares stunning visuals alongside the inspiring campus stories that convey their impact. With Furman University maintaining a spot in the Top 50 Liberal Arts Colleges of 2024, the team’s hard work is paying off.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto has made a key difference in the team’s content workflows, helping team members find the best imagery to tell impactful stories in less time.\u003Cbr \u002F>\u003Cstrong>Are you using your marketing content to its full potential?  Download our free guide to \u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-higher-education\u002F\">Digital Asset Management for Higher Education\u003C\u002Fa> today.\u003C\u002Fstrong>\u003C\u002Fp>","education",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F11\u002F13164352\u002Ffurman-green.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F11\u002F13164352\u002Ffurman-green-450x246.jpg","Landscape image of Furman University courtyard",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":25},"South Carolina","https:\u002F\u002Fwww.furman.edu","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19192839\u002FFurman-logo.png",{"title":46,"filterUrl":47},"Education","\u002Fcustomers\u002Findustry\u002Feducation\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Furman University",1788892428952]