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With its unique skills and experience in underground works, Ghella is involved in the construction of subways, railways, motorways, major roads and significant water and hydraulic works.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Gilberto Millan is the Web and Multimedia Coordinator at Ghella and works in the special project division. Part of a dynamic communication team, Gilberto oversees the company’s digital image across all platforms. His focus areas are design, public relations and multimedia.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Ghella needed to connect an international content team and transform how they collaborate across five continents and multiple digital channels.\" result=\"Canto has given Ghella a consolidated space to accurately store, document and share their digital assets globally.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Unite international teams\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In 2018, Gilberto recognized a need to bring thousands of multifunctional assets together to deliver a united message. It was time to find a digital asset management (DAM) solution that worked for Ghella as they evolved their brand online.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Freedom of movement, energy preservation and natural resources are at the forefront of each construction project. These are passion areas the team is proud to promote across digital platforms that include apps and interfaces, as well as more common channels like social media. Gilberto believes in communicating a message that encompasses company values.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We have many wizards creating and producing content in our department, and they are versatile. Now we can work as one task force, but to do this, we first needed an asset management solution that could facilitate how we want to coordinate digital projects like website page launches, news reports and social media campaigns. Before Canto, coordination between international teams was a problem for us.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"258\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FProject-2.jpg\" alt=\"an image of a cave explosion with smoke and debris \" class=\"wp-image-56730\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FProject-2.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FProject-2-450x194.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">To be more effective with their document and campaign launches Ghella needed a unified and central storage space that could house thousands of assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Before Canto, our assets belonged in the locations they were created,” Gilberto says. “We are a global company that has multiple functions, but we are also one Ghella. Two years ago I realized it was important we unified and consolidated our assets, instead of storing them on hard drives or servers. Thousands of our images were being kept in so many places. As our team grew, capacities were being reached.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Flexible and coordinated asset storage\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The initial implementation of Canto only took a couple of weeks, but the impact has been sizable. 100,000 assets are now stored centrally and are easily accessible to an international team who often move in different creative directions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our team of creatives transforms ideas, designs and thoughts from all over the world,” Gilberto says, “and they produce content for all of our communicative channels. Canto is right for us because it’s user-friendly, fast and responsive to our sharing needs. It is a tool that helps us expand our digital aspirations worldwide.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"278\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FScreenshot-Gallery-1.png\" alt=\"Ghella's digital asset mangement library, with the folder view on the left side of the screen open with images\u002Fassests of construction workers in different locations \" class=\"wp-image-56731\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FScreenshot-Gallery-1.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185532\u002FScreenshot-Gallery-1-450x209.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Notification and tagging features unify teams\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Alerts have been key in notifying team members when content is stored and ready for viewing in Canto. This has helped colleagues sync up on projects, like the launch of a mobile gallery app.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our gallery represents a selection of content we are proud to communicate with all of our clients, Gilberto says. “For us, the mobile app showcases Ghella’s history, and it fits in your pocket.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"293\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-2.png\" alt=\"Ghella's digital asset mangement library, with the folder view on the left side of the screen open with images\u002Fassests different constrution or buliding locations \" class=\"wp-image-56733\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-2.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-2-450x220.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Drag and drop features make transferring assets seamless. Gilberto and his team have developed a tier tagging system to keep track of and identify key digital assets like photos, video, logos and templates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Smart Tags help us with generic information which can easily get lost, this is very helpful. Then we have tags that are specific to colleagues and make our assets user-friendly. We also have tags that represent a specific event, geotagging is good in this way for location, and recognizing our TBM machines, this is important to us.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Facial recognition features\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">On the fourth of December Ghella enjoyed the celebration of Santa Barbara, a catholic figure and patron saint of underground workers, artillery men, armors, miners and firefighters. This celebration took place via live stream and included Italy, Australia and Argentina as country hosts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto allows us to transfer the memory of our construction builds to our website,” Gilberto says, “and we can use it to document celebrations. It also enables us to represent safety measures we value so highly and circularly share this information.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"294\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-3.png\" alt=\"Ghella's digital asset mangement library, with the folder view on the left side of the screen open with images\u002Fassets of construction workers in either neon yellow or orange uniforms in large groups\" class=\"wp-image-56732\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-3.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002FScreenshot-Gallery-3-450x221.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Canto gives Ghella control over how they share information both internally and externally. With Portals, team members can control what they share and give public access to content reflective of Ghella’s development.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“With the Portals tool there is an aesthetic we can control in real-time as we give open access to content, whilst keeping control of admin rights,” Gilberto says.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Facial recognition is another feature of Canto that makes light work of mass volumes of asset storage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Facial recognition was a game-changer. It allowed us to document the historic face of Ghella – this has been very influential.”\u003C\u002Fp>\u003Ccto-testimonial company=\"Ghella\" author=\"Gilberto Milan\" position=\"Web and Multimedia Coordinator\">Canto is flexible, for us this was important as in the past we could not join the creative dots or connect teams worldwide because of various systems and integrations. Canto has the right flexibility for us.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: A global content team fully connected\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Today, content teams around the world create and share assets via Canto tools like share links and Portals. Teammates upload directly to their website and automatically inform one another with notifications that mean assets are easily found and delivered on time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is flexible, for us this was important as in the past we could not join the creative dots or connect teams worldwide because of various systems and integrations. Canto has the right flexibility for us.”\u003C\u002Fp>","construction",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F10162159\u002FGhella-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F10162159\u002FGhella-1-450x246.jpg","Ghella header image in red showing a construction site inside.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":25},"Rome, Italy","https:\u002F\u002Fwww.ghella.com\u002Fen","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185533\u002F0001.jpg",{"title":46,"filterUrl":47},"Construction","\u002Fcustomers\u002Findustry\u002Fconstruction\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Ghella",1789880502238]