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With over 50 brands in their portfolio, and over 100 years of industry experience, Inspirits and La Martiniquaise Benelux (LMB) have proven themselves to be long-standing distributors in Belgium, the Netherlands and Luxembourg.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Boy Buijsman is the Digital Manager for Inspirits and La Martiniquaise Benelux. In his role, he focuses on digital marketing strategy. Boy is primarily responsible for managing social media accounts, website development, digital campaigns and campaign landing pages.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"When Inspirits and La Martiniquaise Benelux combined marketing efforts, they needed to centralize thousands of content pieces that were once kept separate.\" result=\"The marketing team now share approved content from the Inspirits and La Martiniquaise Benelux portfolio with Canto, so they can focus on building brand awareness, partner and client relationships.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Align branded materials between two marketing teams\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Inspirits, a Netherlands-based distribution organization, and La Martiniquaise Benelux, a Belgian distillery, have a wide range of brands in their portfolio. When the marketing teams partnered together, they discovered that their digital asset storage and access methods hindered the new partnership.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In their previous system, Inspirits and La Martiniquaise Benelux kept brand assets in separate locations. When they teamed up, it was impossible to access the myriad of content they produced for their brands.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“There was not a connection between our servers, so if something was stored on Bruggeman\u002FLa Martiniquaise Benelux, people from Inspirits couldn’t access it and vice versa. We needed to have one system where we could store all of our content,” says Boy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Boy led the search for a better solution. He chose Canto for its visual display, organization structure options and price point.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190837\u002FApereau-Hasselt-090819-31.jpg\" alt=\"variety of drinks\" class=\"wp-image-48690\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190837\u002FApereau-Hasselt-090819-31.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190837\u002FApereau-Hasselt-090819-31-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Enter Canto: A centralized space for all content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Inspirits and La Martiniquaise Benelux use Canto to centralize images, videos, social media content and product information such as data sheets and technical documents. They now have everything brand-related stored in their Canto library.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Getting organized\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Before the team implemented Canto, they planned how they wanted to use it for storing, accessing and sharing brand materials. Out of this preparation their metadata concept was formed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“First we made a list of all the brands and then made specific categories. From there, we made specific albums for each brand so it was clear for our colleagues where all the files are stored. We have a few basic tags, but everything is sorted by brand, so it’s all really easy to find within the folder structure,” says Boy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"331\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-3-Canto.png\" alt=\"Screenshot of the Canto media library of Inspirits Premium Drinks showing bottles of their products.\" class=\"wp-image-48692\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-3-Canto.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-3-Canto-450x248.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Assets on-demand\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With Canto, the team has eliminated asset requests. Now, everyone can go into Canto to find and download the content they need, right when they need it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Everybody in the company uses Canto. The sales team would always ask ‘Can you send me a picture of this event?’ or ‘Do we have this image formatted for a social media banner?’ Because of Canto, we’ve been able to get rid of those constant questions, which is great, because it takes a lot of time to answer them,” says Boy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"331\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-2-Canto.png\" alt=\"Screenshot of the Canto media library of Inspirits Premium Drinks.\" class=\"wp-image-48694\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-2-Canto.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190836\u002FScreenshot-2-Canto-450x248.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Canto minimizes internal and external asset requests for Inspirits and La Martiniquaise Benelux. Partners quickly find all the logos, brand guides and technical data sheets they need through Canto Portals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We don’t want to give our clients access to the content we don’t want them to see, so we have Portals set up. On the external Portal, we made sure that anybody can access all the information that is publicly available,” says Boy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s also helpful for clients to have access to the social media posts we’ve created. Canto makes it easy for them to access approved material and post on their own social media accounts.”\u003C\u002Fp>\u003Ccto-testimonial company=\"Inspirits Premium Drinks\" author=\"Boy Buijsman\" position=\"Digital Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F09\u002FBoy-Buijsman-150x150.png\">Since we’re a challenger with the big brands in both Belgium and the Netherlands, one of the goals is to increase the brand awareness around our brands. Reaching this goal is made easier because everything is set up perfectly in Canto.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Building brand awareness with digital assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Because Canto is simple to use internally and externally, Boy can quickly field questions by guiding people directly to Canto – saving resources and time. The marketing team capitalizes on this valuable time by focusing on building brand awareness instead of searching for files.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Since we are a challenger with most of the big brands in both Belgium and the Netherlands, one of the big goals is to increase the brand awareness around our brands,” says Boy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Reaching this goal is made easier because everything is set up perfectly in Canto.”\u003C\u002Fp>","retail",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F10164010\u002FInspirits-Premium-Drinks.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F10164010\u002FInspirits-Premium-Drinks-450x246.jpg","Inspirits Premium Drinks header image in blue of drinks being poured.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"The Netherlands","https:\u002F\u002Fwww.lmbenelux.com\u002Fen-be\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19184242\u002FInspirits-Premium-Drinks_Logo.png",{"title":46,"filterUrl":47},"Retail","\u002Fcustomers\u002Findustry\u002Fretail\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Inspirits Premium Drinks","Inspirits Premium Drinks and La Martiniquaise Benelux expedite asset requests",1789189298961]