[{"data":1,"prerenderedAt":55},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-knog":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",71090,"2025-09-07T18:35:55","2026-03-23T14:56:16","Powering global sales: Knog’s journey to smarter asset management",6,"knog","How Knog Drives Global Sales with Strategic Asset Management","Discover how Knog transformed content management with Canto, improving brand consistency and boosting sales across 1,000s of retailers worldwide.","\u003Ccto-card green=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The challenges\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Content decentralized across servers, cloud drives, and email threads\u003C\u002Fli>\u003Cli>Distributors lacked easy access to current, approved content\u003C\u002Fli>\u003Cli>Quality assets underutilized despite significant creative investment\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card orange=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The solution\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Intuitive centralized DAM with clear folder structure and detailed tagging\u003C\u002Fli>\u003Cli>Separate Portals for internal teams, distributors, and dealers\u003C\u002Fli>\u003Cli>Reliable self-service access with powerful search and version control\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The numbers\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>1,000s of retailers in 40+ countries\u003C\u002Fli>\u003Cli>20%+ productivity gain across marketing\u002Fdigital teams\u003C\u002Fli>\u003Cli>100% reduction in asset-related complaints since launch\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\">The challenge:\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Knog, an Australian cycling and outdoor accessories brand, began in 2002 when two friends, a product designer and a mechanical engineer, joined forces to create beautifully designed products that were incredibly functional and intuitive. Over the past two decades, the brand has grown from a two-person startup into a team of more than 20 designers, engineers, marketers, and operations staff, with products sold by thousands of retailers in over 40 countries.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As Knog scaled, so did the complexity of managing and sharing digital content. Assets were shared via local servers, Dropbox, and Google Drive — a situation Knog had drifted into over time without a true system in place. Despite heavy investment in high-quality photography and marketing materials, distributors and team members became frustrated with broken links, unsearchable folders, and outdated files. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The tipping point came when frustrations with content access were identified as a key challenge in Knog’s regular distributor survey. Both sides were feeling the strain: Knog wanted its carefully produced assets to be used, while distributors couldn’t find files due to lost links and limited searchability.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>It became clear that Knog needed a solution to streamline access, centralize content, and protect brand integrity worldwide.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-1024x683.jpg\" alt=\"Knog stickers, helmets, and other gear\" class=\"wp-image-71125\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-1024x683.jpg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-768x512.jpg 768w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-1536x1024.jpg 1536w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161339\u002FBGC2025-11-2048x1365.jpg 2048w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">The solution: a central hub for a global brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When Knog decided it was time to overhaul its asset management, Digital Director Clem Robin led the evaluation of five digital asset management (DAM) solutions. The goal was to find a platform that “ticked all the boxes” without unnecessary complexity. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We liked that Canto did everything we needed it to do, intuitively. It was just easy to envision how our brand could work in the platform,” Clem shared.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto soon became Knog’s single source of truth. Its intuitive design allowed the team to store and manage all assets in one place while tailoring access for different audiences through Canto Portals. Internal staff have full library access, distributors can view sensitive info like pricing and upcoming launches, and dealers access a public hub of images, videos, and sales materials.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-1024x580.png\" alt=\"Knog's Dealer Portal.\" class=\"wp-image-71095\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-1024x580.png 1024w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-450x255.png 450w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-768x435.png 768w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-1536x871.png 1536w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F05150652\u002Fknog_canto_distributor_portal_home_search-2048x1161.png 2048w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A peek inside Knog’s Dealer Portal\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Under Clem’s guidance, the library was built for speed. A single SKU search pulls up every asset tied to a product — renders, packaging, lifestyle shots, guides, and social content. Tag filters let users drill down by type, campaign, or dimensions, and past campaigns are reviewed to identify high-performing assets worth reusing. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“If I search a SKU, I can see renders, packaging, quick-start guides, social assets — every relevant and current asset on a single screen,” Clem says. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Collaboration has never been easier. Bulky attachments are gone, replaced by simple Canto share links. PR teams access password-protected launch folders, creative agencies pull materials for campaigns, and partners worldwide work from the same approved assets, keeping everything on-brand.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Structure that scales\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">From day one, assets were meticulously organized for clarity and efficiency. First by category — Bike and Outdoor — then by product-level SKU folders, with a strict naming convention: \u003Cstrong class=\"break-word\">Knog_ProductName_SKU_AssetType_Dimensions\u003C\u002Fstrong>. Detailed tagging ensures every user can find exactly what they need, regardless of technical expertise.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-1024x583.png\" alt=\"Canto product screenshot of Knog's main library\" class=\"wp-image-71122\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-1024x583.png 1024w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-450x256.png 450w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-768x437.png 768w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-1536x874.png 1536w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002845\u002Fknog_canto_nameing_structures-2048x1165.png 2048w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A snapshot of Knog’s naming conventions and product SKUs\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Clem shares, “Now we’re set up, we’re making every effort to keep it current and accurate. Every other asset manager we’ve used in the past has slowly gotten out of hand, and we aren’t going to let that happen with Canto.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To maintain this level of organization, the team focuses on careful upkeep.\u003Cstrong> \u003C\u002Fstrong>They add only finished, approved assets, clear out outdated files, and rely on version control to keep everything current while preserving distributor bookmarks.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Results and ROI\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Since implementing Canto, Knog has seen measurable gains across its marketing and digital operations. Clem estimates at least a \u003Cstrong>20% productivity improvement for the team\u003C\u002Fstrong>, thanks to instant asset search, fewer manual distributor requests, and easier asset reuse. “We haven’t had a single asset-related complaint since rolling it out,” Clem shares. “In fact, we’re getting more and more requests for access as our distribution partners use it, and share it with their wider team.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A stronger brand presence worldwide\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Distributors around the globe have called Knog’s Portal “the best asset manager” they’ve used, even among dozens of other top-tier brands. Major retailers like REI now display comprehensive Knog galleries that mix product renders, lifestyle images, and campaign videos to better engage shoppers. From Japan to the U.S., local bike shops are amplifying Knog’s reach with branded social content pulled straight from the portal, a practice that rarely happened before. By centralizing assets and providing clear guidelines, Canto helps ensure that Knog’s brand is presented consistently across every market.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-1024x580.png\" alt=\"A preview of Knog's product-specific social content in Canto.\" class=\"wp-image-71123\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-1024x580.png 1024w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-450x255.png 450w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-768x435.png 768w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-1536x870.png 1536w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07002953\u002Fknog_canto_product_socials-2048x1160.png 2048w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A preview of Knog’s product-specific social content\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Easier access, increased sales\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">By removing friction from the selling process, Canto gives distributors everything they need at their fingertips—making it easier to sell, launch campaigns faster, and ultimately boost product visibility and sales.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Amplifying past successes\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Canto has also helped Knog get more mileage out of past campaigns. Each major launch produces dozens of assets, but with systematic tagging, the team can quickly review what performed well and apply those insights to new initiatives. This ability to reuse proven content not only speeds up campaign planning but also strengthens brand consistency across markets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Laying the groundwork for future growth\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Clem credits Knog’s success to meticulous upfront planning, user-specific portal design, a finished-assets-only policy, and effective distributor training videos — easily found on Canto. Together, these elements have created a system that works smoothly today and can scale with the brand’s growth tomorrow. The success has also sparked interest from other departments within Knog, with teams recognizing the potential for broader applications.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s become part of how we work,” says Clem. “Every seller is speaking as one and amplifying the brand together. That consistency makes all the difference — for us, for our partners, and ultimately for our customers.”\u003C\u002Fp>\u003Ccto-testimonial company=\"Knog\" author=\"Clem Robin\" position=\"Digital Director\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2025\u002F09\u002FClem_Robin_Knog-150x150.jpeg\">With Canto, every seller is speaking as one and amplifying the brand together. That consistency makes all the difference — for us, for our partners, and ultimately for our customers.”\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Conclusion\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Knog’s transformation from decentralized, often frustrating asset management to a unified, streamlined system has eliminated inefficiencies, empowered distributors and retailers, and ensured consistent brand presentation in more than 40 countries. \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With thoughtful planning and Clem’s careful setup, Canto has given Knog a scalable foundation for growth, supporting new markets and product lines while keeping brand consistency at the center. The result is more than operational efficiency: Knog has positioned itself as a technology leader in the bike accessories industry, driving global sales growth and empowering every partner to tell the brand’s story with confidence.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-1024x768.jpeg\" alt=\"Knog brand photo of team sitting and looking over mountains\" class=\"wp-image-71126\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-1024x768.jpeg 1024w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-450x338.jpeg 450w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-768x576.jpeg 768w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-1536x1152.jpeg 1536w, \u002Fcdn\u002Fen\u002F2025\u002F09\u002F07161827\u002FImportedPhoto.763638689.273633-2048x1536.jpeg 2048w\" \u002F>\u003C\u002Ffigure>","retail",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F14142752\u002Fknog-customer-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F14142752\u002Fknog-customer-feature-450x246.jpg","Featured image of mountain biker with green overlay.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Cremorne, Australia","https:\u002F\u002Fwww.knog.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F05143443\u002Fknog_logo_black.png",{"title":46,"filterUrl":47},"Retail","\u002Fcustomers\u002Findustry\u002Fretail\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Knog","How Knog streamlined global asset distribution across 40 countries",1789189296844]