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Joel would travel around the local neighborhood, selling his mother’s whole-grain pancake mix to friends and family. Flash forward a couple of decades, and after an appearance on ABC’s Shark Tank, Kodiak is one of the best-selling pancake mixes in the country. Today, you can find their products, including frozen waffles, oatmeal, and granola bars, in retailers nationwide.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brett Miller, Vice President of Creative at Kodiak, heads up the internal design, content, and copywriting team. His team is responsible for packaging design, ad campaigns and all social media and marketing assets. As the leader of an in-house creative team, it’s key Brett ensures digital assets are centrally organized for quick project turnarounds.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"When the Kodiak marketing team brought the creative process in-house, they needed a central repository to store and access their content.\" result=\"With Canto, Kodiak is able to work quicker with digital assets, populate campaigns with the perfect visuals and get their brand’s story in front of more people.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Own the entire creative process\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before Kodiak hired a staff photographer, they outsourced the whole photography process – from photoshoots to image storage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We would essentially send products to these companies that represented various retailers and they would photograph our packaged products in different angles and styles, and then put them in their own DAM systems. Our retailers would be able to access assets through those systems,” says Brett.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190009\u002F705599011627-Kodiak_Cakes-Buttermilk-Power_Cakes-GPI-Rev12.3-HF.png\" alt=\"Kodiak Cakes Power Cakes\" class=\"wp-image-52528\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190009\u002F705599011627-Kodiak_Cakes-Buttermilk-Power_Cakes-GPI-Rev12.3-HF.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190009\u002F705599011627-Kodiak_Cakes-Buttermilk-Power_Cakes-GPI-Rev12.3-HF-450x450.png 450w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190009\u002F705599011627-Kodiak_Cakes-Buttermilk-Power_Cakes-GPI-Rev12.3-HF-150x150.png 150w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It became a necessity to own the entire creative process, so they shifted to a completely in-house team. Brett wanted ownership of not only how the products were being photographed, but also where the images were being stored.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“I wanted more control over how our assets were photographed, stored and shared and just the amount of content that we were able to capture and share,” says Brett.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After Kodiak established this team, they stored files in a few different systems simultaneously. Assets became scattered and they had trouble with what should have been simple functions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We were utilizing several different tools internally, like Dropbox, which had its own inherent issues with image sharing and searchability,” says Brett.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: A home base for all brand assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">After testing other solutions, Brett chose Canto for its clean interface, robust global search and speedy sharing features.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We looked into several different solutions, including some of the ones that our retailers were using. In the conversations and in the demo, we realized that Canto had the best and the easiest user interface, from the backend to the frontend of the tool,” says Brett.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The team now centralizes their videos and images in Canto. The marketing and creative teams use stored content for the website, social media and marketing campaigns, while the sales team curates this content for external collaborators.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Getting organized\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When it comes to metadata and organization, it’s all about simplicity. The team’s number one priority is asset searchability, so they have everything keyworded and tagged to make it easy for everyone to find what they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We wanted to make it easy to search by product name, image type, and whether it’s a lifestyle, packaging or product image. Our basis of organization is searchability for our internal teams,” says Brett.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"375\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-4.01-PM.jpg\" alt=\"Kodiak Cakes Canto library screenshot\" class=\"wp-image-52529\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-4.01-PM.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-4.01-PM-450x281.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The team organizes metadata in two categories – what the assets are and how the team will use them. The search and filter functionalities are also super useful for this agile team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The search and filter tools are pretty magical. To be able to filter down into set criteria based on how we know people are going to use the assets is really useful. I think that was developed really well,” says Brett.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Collaborating with external partners\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With Canto sharing content is a breeze. The sales team uses Collections and Share Links to quickly send assets to retailers so they can develop their own campaigns internally.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The sales team members will create a Collection or select a grouping of files and then share those with a retailer. We haven’t given retailers access to the main library, there’s so much content that we don’t want to overwhelm them,” says Brett.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A lot of Kodiak’s retailers, such as Target, use agencies for portions of their creative work. Kodiak works directly with these agencies and gives them full access to their Canto library. In turn, agencies can go in and find the perfect image for a campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“If we’re working with an agency, a lot of times we’ll just give them full access to the library and they can download as they see fit,” says Brett.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Enabling simple workflows\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Seamless workflows are key for Kodiak’s quick-moving teams. Since everything is now done in-house, they’ve taken ownership from conception to completion. Canto acts as both the in-process and finalized asset repository for the team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“When a product is launching, our product development team tells our web team. By the time the product launches, we have digital renderings in Canto and then within two or three weeks, we have prepared food imagery and lifestyle imagery for the launch,” says Brett.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"376\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-3.59-PM.jpg\" alt=\"Kodiak Cakes Canto folders and filters\" class=\"wp-image-52530\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-3.59-PM.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190008\u002F2021-01-11-at-3.59-PM-450x282.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">To make workflows even more efficient, the creative team utilizes the Canto Connector for Adobe Creative Cloud. When they work on projects in Adobe Illustrator, they simply pull over assets from their full Canto library and insert them directly into the application.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We do a lot of print ads, recipe cards and coupons that are designed in Adobe Illustrator. Being able to access the Canto image library right in Illustrator is pretty handy,” says Brett.\u003C\u002Fp>\u003Ccto-testimonial company=\"Kodiak\" author=\"Brett Miller\" position=\"Vice President of Creative\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F01\u002F102314–moxie-employee_285_RV_cropped-150x150.jpg\">The search and filter tools are pretty magical. To be able to filter down into set criteria based on how we know people are going to use the assets is really useful.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: Continuing the family legacy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The Clarks built Kodiak on the foundation of family and hard work. Brett and his team have the responsibility of sharing the brand’s impactful story and need the right visuals to do it justice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We want to represent the brand in the best possible light and make sure that we’re connecting with our audience in an impactful way. It’s important to develop content and tools that tell a story and leave an impression on our audience,” says Brett.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Kodiak’s images and videos are now available on-demand for both the internal team and external partners. With Canto, everyone is empowered to utilize digital assets to produce and share campaign content with ease.\u003C\u002Fp>","retail",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F10163456\u002FKodiak-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F10163456\u002FKodiak-1-450x246.jpg","Kodiak Cakes header image in green showing a stack of pancakes with fruits.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Park City, UT","https:\u002F\u002Fkodiakcakes.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19184101\u002FKodiak-Logo.png",{"title":46,"filterUrl":47},"Retail","\u002Fcustomers\u002Findustry\u002Fretail\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Kodiak","Kodiak shares content with marketing and external partners faster through Canto",1787601485803]