[{"data":1,"prerenderedAt":54},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-oceaneering":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67264,"2020-01-08T18:01:39","2025-01-10T18:21:36","Oceaneering achieves on-demand access for their global sales team with Canto",8,"oceaneering","How Oceaneering supports their global sales team","Oceaneering reduces bottlenecks by creating a central database of marketing collateral for on-demand access and hassle-free, company-wide distribution.","\u003Cp class=\"wp-block-paragraph\">Oceaneering provides applied technology solutions to safely and reliably improve performance in oilfield, aerospace, entertainment, material handling, defense, renewable energy and research applications. It takes a team just as large and diverse as their solutions portfolio to create, market and sell their technologies, which means their organization is spread out across the globe.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Oceaneering’s Global Marketing and Communications (GMAC) team has the gargantuan task of equipping the sales and engineering teams with the digital marketing and sales collateral they need for both external clients and industry thought leadership opportunities. With Canto, they’ve been able to do so by enabling on-demand access to their vast library of content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F18DR204.jpg\" alt=\"The Oceaneering ship in birds-eye view.\" class=\"wp-image-39355\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F18DR204.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F18DR204-450x312.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F18DR204-768x533.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ccto-goal-result locale=\"en\" goal=\"Oceaneering wanted to reduce bottlenecks by creating a central database of marketing collateral for hassle-free, company-wide distribution.\" result=\"Canto enables Oceaneering to save both time and money by providing globally accessible, centralized marketing assets.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Making content accessible, boosting sales effectiveness\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The GMAC team is a content creation machine, cranking out tons of assets for both marketing projects, such as branding and website, as well as sales enablement and other client-facing usage. Sharing assets became a point of friction because there was just so much content to sift through and so many people in the organization who needed to access it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omeid Rahimian’s role as the project manager on the GMAC team is to ensure that the marketing team’s projects run smoothly from start to finish. He’s in the perfect position to identify areas of friction in the marketing team’s workflows, and championed using a digital asset management (DAM) solution to ease the team’s pain points around sharing content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192824\u002F14JC062.jpg\" alt=\"Oceaneerings technicians operating high-tech equipment.\" class=\"wp-image-39353\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192824\u002F14JC062.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192824\u002F14JC062-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192824\u002F14JC062-768x511.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For Omeid, a DAM solution was a business investment that would pay for itself through peace of mind and time saved. Oceaneering’s marketing team had most of their assets on one local drive and various cloud accounts. Not only was this placing valuable assets at risk if a drive was compromised or the account owners left the company, it also created a bottleneck for finding and sharing digital assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Because the company’s been around for over 50 years, some of our digital assets may not have another copy. If we lost one of those assets, we would lose it forever. That was the biggest selling point: to have a system that was backed up, which anybody could access and manage,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After evaluating several DAM solutions, Omeid’s team chose Canto. He created a business plan to advocate for buying Canto that outlined the expected ROI, including the money the company would save from eliminating time wasted requesting and waiting for assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“How many times do we get requests for images, presentations or other digital assets? How long does it take for us to get those assets back to the requestor? I estimated the cost per hour that we would use for finding and sharing assets, and then expanded that out for weeks and years. That was how much time and money we would get back with Canto,” says Omeid.\u003C\u002Fp>\u003Ccto-testimonial company=\"Oceaneering\" author=\"Omeid Rahimian\" position=\"Project Manager, Global Marketing and Communications\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F01\u002FOceaneering-Omeid-150x150.jpg\">I’m really proud of what we have been able to accomplish with Canto by streamlining requests for images and other marketing collateral. Canto is one of the first things we show off when people visit the marketing team.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Getting a global company on the same page\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Oceaneering uses Canto as the central hub for their digital assets – including presentations, high-resolution images, rendered images, videos and educational content – that are used both internally by marketing and in client-facing collateral by sales and engineering. The marketing team can rest easy knowing their assets are backed up, and they’ve also empowered sales and engineering to self-serve.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omeid says, “I’m really proud of what we have been able to accomplish with Canto by streamlining requests for images and other marketing collateral. Canto is one of the first things we show off when people visit the marketing team.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Login-Screenshot.jpg\" alt=\"Oceaneering Canto log-in screen\" class=\"wp-image-39361\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Login-Screenshot.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Login-Screenshot-450x228.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Login-Screenshot-768x389.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Off to a running start!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“We put together a demo and immediately people were asking us, ‘When can we have this?’, so we pushed forward with a pretty aggressive timeline,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omeid’s team got their Canto library up and running with thousands of tagged assets within just two months. The team had originally planned to launch Canto with 100 consumer seats – but once they began demoing Canto for the wider organization, the platform was such a hit that the team decided to increase their user seats by over 10x!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’ve been sending out promotional emails and encouraging anyone who is interested to start using Canto – right now, we have 900 users out of 1,100 seats. We’re trying to get our sales people and anybody else with need for marketing collateral into Canto, because a lot of our media is meant for those purposes,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And although new software rollouts at a large company can be notoriously painful, Omeid says that rolling out Canto is “the easiest project I’ve implemented in my time here so far.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Libary-3.jpg\" alt=\"Oceaneering Canto library\" class=\"wp-image-39359\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Libary-3.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Libary-3-450x229.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002FOceaneering-Canto-Libary-3-768x390.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Getting organized, enabling self-service\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Omeid’s team wanted Canto to be a self-serve destination for anyone needing assets, so they set up their library to be super easy for any employee to navigate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The library structure was part of our initial discussion before we even put anything into Canto. We thought about what would be most intuitive to our end users: how could they easily find what they want even if they completely ignored all of our instructions and tutorial videos and manuals?” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We set up our Canto library to be similar to what our people are familiar with, which is a simple folder structure. The idea was to drive people to a big bucket and then from that bucket they could drill down through the options via filters.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Sales enablement made easy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Imagine trying to equip hundreds of sales people across the globe with the information and assets they need to sell a diverse range of technology solutions that can be applied to many different industries. Not an easy task, right? That’s the huge challenge the Oceaneering GMAC team faces when it comes to sales enablement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our sales team is global, with sales representatives that focus on specific areas of the business, products and even just one or two clients,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team creates tons of content for their sales team for all the technology solutions they offer as well as the industries they serve. Canto helps the sales team access this critical content on-demand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"936\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F20140808-OBOA_CUE-40-Thomas-Godwin-more-sky.20190228162916766.jpg\" alt=\"Photo of equipment being hauled abord a ship.\" class=\"wp-image-39357\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F20140808-OBOA_CUE-40-Thomas-Godwin-more-sky.20190228162916766.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F20140808-OBOA_CUE-40-Thomas-Godwin-more-sky.20190228162916766-450x411.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192823\u002F20140808-OBOA_CUE-40-Thomas-Godwin-more-sky.20190228162916766-768x702.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“The biggest plus with Canto for sales will be the ease of presentations. They’re constantly having to show new, existing and prospective clients what our company does, because we do so much. We have so many different products and services that we offer that even people who have been working with us for decades might not know about certain technologies or solutions,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What’s next for Oceaneering and Canto? Omeid plans on setting up ‘sales kits’ using Canto portals to provide their sales reps educational materials and targeted content for specific areas of the business. Because Oceaneering’s solutions are so diverse, this will help the sales team get up to speed with all the content they need to sell a particular product in one convenient location.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has the ability to provide our employees with the marketing materials they need, when they need them, in the field or at the office. This will help them tremendously when asked for additional material on business segments in which they do not work or with which they are unfamiliar,” says Omeid.\u003C\u002Fp>\u003Ccto-testimonial company=\"Oceaneering\" author=\"Omeid Rahimian\" position=\"Project Manager, Global Marketing and Communications\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F01\u002FOceaneering-Omeid-150x150.jpg\">Canto is, without a doubt, a huge boon to the marketing team. It showcases the potential of effective marketing and gives us a vote of confidence with the rest of the organization.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: “He was able to do a day’s work in two hours”\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto makes it easy for Oceaneering’s marketing team to bring the client-facing side of the business together through their content. The marketing team can educate and equip the sales team to sell any of their diverse products by putting the powerful content they create directly in the hands of sales reps – resulting in a smoother selling process, as well as a more positive buyer experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We exist to enable our sales team, to make selling easier, to help them outperform the competition. Canto helps us achieve these objectives and is, without a doubt, a huge boon to the marketing team. It showcases the potential of effective marketing and gives us a vote of confidence with the rest of the organization,” says Omeid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Oceaneering’s global sales team can access the assets they need to wow a potential or existing client, anytime, from anywhere. The cherry on top? They’re also saving hours of time previously spent on requesting and waiting for digital assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omeid recalls the story of a sales rep in Brazil who used assets in Canto to create a presentation that exemplifies the value of the tool to his team: “Thanks to Canto, he was able to do what normally took him a day in two hours.”\u003C\u002Fp>","manufacturing",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F10182123\u002FOceaneering-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F10182123\u002FOceaneering-1-450x246.jpg","Oceaneering header image in green showing a ship during a mission.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":25},"Houston, TX","https:\u002F\u002Fwww.oceaneering.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192825\u002Foceaneering-logo.png",{"title":46,"filterUrl":47},"Manufacturing","\u002Fcustomers\u002Findustry\u002Fmanufacturing\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Oceaneering",1787720501010]