[{"data":1,"prerenderedAt":53},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-paessler":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":25,"seoDescription":28,"content":29,"industry":30,"featuredImage":31,"video":37,"info":40},"customer",67767,"2021-07-20T13:56:00","2026-04-13T17:08:44","This is how Paessler works with Canto",6,"paessler","From sending via emails, through the server or in Confluence, to simply sharing assets via Canto. In this interview, you'll learn how Paessler works with Canto and how it has changed their processes. ","\u003Cp class=\"wp-block-paragraph\">No two companies are alike. That’s why in this section, we present how Canto is implemented in different industries and situations. This time we spoke with Ariane Wolff, team manager for visual communications.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What’s your job at Paessler?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For 11 years, I’ve been working at Paessler AG in marketing, and I head the visual communications team. My team oversees public image along the entire customer journey, so everything the customer sees from us in any form.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How did the topic of digital asset management come up at Paessler?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For some time, we had wanted to centralize our content and introduce a digital asset management system. However, the demand at the company wasn’t big enough before to actually introduce a program to do it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the past, we returned created materials to the customer by e-mail, via the server or in Confluence. The result was that the files were saved in the quick access folder and ultimately outdated versions were used.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Then, with the strong international growth, more and more people needed access to the assets from different locations. It was crucial for us to be able to ensure, with a minimum of  time and effort, that really everyone is using most current versions of our assets. A digital asset management system puts the control in the team’s hands: We can see what we’ve already created and update it if necessary.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Why did you end up going with Canto?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">At first, we did our research internally, asking potential users from various departments what their needs were. We also incorporated the perspectives of our partners to which we also provide marketing materials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Based on their answers, we came up with catalog of requirements with all the topics that were important to us. For example, considering what we might need in the future, the topic of scalability was important to us. We then looked for an established company whose experience we could benefit from. Internationalism was also a factor.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In total, there were six main categories we used to rate all the applications. One aspect here was full-text searches, which is decisive for us, since we have a lot of documents e.g., presentations and PDFs.\u003C\u002Fp>\u003Ccto-testimonial company=\"Paessler AG\" author=\"Ariane Wolff\" position=\" Team Manager Visual Communications\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F07\u002FAriane-Wolff-2-1-1-150x150.jpg\">Canto is very well received by the users. They’re all grateful to have a system like this. I also get very positive feedback from new colleagues. Many of them didn’t have a digital asset management system at their former companies and are thrilled with the centralized file selection.\u003C\u002Fcto-testimonial>\u003Ch3 class=\"wp-block-heading\">How did the introduction go?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There was an on-site meeting with Stephan Kühnel from Canto. We prepared as much as possible ahead of time for the workshop. Representatives from both the contributor and user side took part in the workshop. It all went off without a hitch since we were well prepared, and Stephan was able to set up a great deal right on site. This enabled us to launch Canto very quickly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We then introduced Canto gradually. Colleagues who were present at the interviews were in the first group. We then rolled it out to the sales department which was already anxiously awaiting it. We then continued, department by department, until finally everyone had gotten access.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F07\u002FScreenshot-Assets-Datacenter-e1735830147233.png\" alt=\"Paessler's Digital asset system library, with images of the brands ne monitor product ads and other imagery \" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Which departments and colleagues use Canto at your company?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">From the admin perspective, Canto is mainly used by the graphics team and the video team. That means we make assets available, we upload assets and use them ourselves, for example, to be able to download icons for work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The other user side primarily consists of sales and regional marketing. We make a sub-section available to our partners via a partner portal.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Every new colleague gets an onboarding for Canto. That’s how we ensure that they get an introduction to Canto and corporate design. Canto helps us with faster onboarding of new colleagues since all the documents are clearly stored there. And we’re sure that the right logos and colors are used. This means we get fewer questions about where to find something specific. A nice effect: the new colleagues are usually very impressed with our collection of material.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Is there feedback about using Canto?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Internally, the feedback was consistently positive. Canto is very well received by the users. They’re all grateful to have a system like this. I also get very positive feedback from new colleagues. Many of them didn’t have a digital asset management system at their former companies and are thrilled with the centralized file selection.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F07\u002FPaessler-Style-Guide-e1735830595831.png\" alt=\"Passeler's Style Guide with images of the companies main logos and the newest members logos. Below the main lead colors of the brand, blue, cyan and grey \" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">So, what does a typical workflow look like there? Where do the files come from?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We upload everything we create to Canto and then share a link to the assets with the customer. We save everything we produce, in addition to everything you need for everyday work. As such, among other things, we have a large number of presentations that we use for events, webinars or customer-specific demos, for example.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We provide already produced content to other colleagues via Canto. For example, when a colleague from Guatemala has created a presentation on a certain topic which could also be interesting for another region, you can simply download the file from Canto, translate it, and then go using it. This saves us work since there are fewer correction loops.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Do you have a favorite Canto feature? Why?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I think the brand portal is really handy. I use it daily.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With the thumbnails, we can directly see how our brand and color scheme looks. You can also quickly recognize what’s behind an asset.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Reporting is also really helpful for understanding which assets are used or how often they are downloaded. Once a year, I write an internal newsletter with all the new Canto features that everyone should know. In the newsletter, you’ll also find the top 10 downloads or an overview of the number of assets we save in Canto. It’s incredible when you imagine just how much we’ve already produced.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the future, I would like to use the “My collection” feature more.\u003C\u002Fp>","tech",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F07\u002F10160837\u002FPaessler-AG.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F07\u002F10160837\u002FPaessler-AG-450x246.jpg","Paessler AG header image in red of headquarters.",655,1200,{"vId":38,"padding":39},"","56.25",{"headquarters":41,"website":42,"logo":43,"industryObj":44,"productsUsed":47,"company":52,"shortTitle":25},"Nuremberg, Germany","https:\u002F\u002Fwww.paessler.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F07\u002F19185125\u002Fpaessler_300x210-1.jpg",{"title":45,"filterUrl":46},"Technology","\u002Fcustomers\u002Findustry\u002Ftech\u002F",[48],{"title":49,"url":50,"key":51},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Paessler AG",1789966900899]