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0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67226,"2026-03-23T09:44:35","2026-03-30T15:10:10","How The Set became a global hotel affiliation brand with centralized asset control",5,"the-set","The Set Manages 90,000+ Hotel Brand Assets with Canto","Learn how The Set supports 15+ independent hotels with a centralized asset library, quick hotel onboarding, and instant access to approved brand content.","\u003Ccto-card green=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">Challenges\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>Inconsistent asset quality from independent hotels, creating extra review work\u003C\u002Fli>\u003Cli>Manual reviews and back-and-forth slowing onboarding\u003C\u002Fli>\u003Cli>Risk of outdated or off-brand content being shared\u003C\u002Fli>\u003Cli>Time lost tracking down files for press, sales, and marketing\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card orange=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">Solutions\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>A single source of truth to manage all approved assets\u003C\u002Fli>\u003Cli>Upload Links for streamlined hotel onboarding\u003C\u002Fli>\u003Cli>Curated permissions to protect brand standards\u003C\u002Fli>\u003Cli>Portals and Share Links for instant distribution\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch3 class=\"wp-block-heading\">The Numbers\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>15+ independent hotels supported under one brand\u003C\u002Fli>\u003Cli>90,000+ assets organized and searchable\u003C\u002Fli>\u003Cli>Press requests filled immediately\u003C\u002Fli>\u003Cli>25% reduction in creative support and asset rework\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">The Set is a modern affiliation brand that brings together independent hotels under one global identity. Unlike traditional hotel groups that own and operate properties, The Set supports independently owned hotels under a shared brand umbrella, balancing consistency with each property’s autonomy and character.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Kasia Rudnik, Senior Director of Marketing, leads all marketing efforts across the portfolio and ensures every hotel shows up cohesively under The Set name.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’re an affiliation brand, so each hotel has its own independence and branding,” explains Kasia. “Our role is to support them with the buying power of the affiliation. It’s much easier for us to promote locations as The Set than for individual hotels to do it on their own.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Building a global affiliation brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">That model creates unique operational challenges. Each hotel supplies its own photography and video, often in different formats and quality levels. As more properties joined the collection, so did the volume of assets Kasia’s team had to review, organize, and distribute.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even simple requests could take hours to track down the right version or confirm whether a file met brand standards. As the brand expanded, having a dependable system to manage approved assets wasn’t just helpful — it became essential.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s where Canto plays a critical role, providing the structure needed to move quickly while maintaining brand consistency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: A centralized brand asset library\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">To support a growing and increasingly complex portfolio, The Set relies on Canto to manage, organize, and distribute assets across teams and partners.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Onboarding: Streamlining hotel asset intake\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As new hotels join The Set, Kasia’s team needs their content ready quickly for websites, sales materials, and press.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Each property submits photography and video through an Upload Link, where files land directly in Canto. From there, the team reviews and refines the assets, organizing only the approved content into the folders their internal teams use every day. As a result, new hotels can have their full asset library reviewed, organized, and ready for use in just 3–5 days.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We work with assets provided by the hotels, and in some cases, we enhance them to ensure cohesive brand storytelling,” explains Kasia. “We tidy everything up first, so the team knows the photos they’re using are already brand-approved.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Beyond initial onboarding, The Set encourages hotels to continue using their Upload Links for ongoing asset sharing. When new photography or video is added, Kasia’s team is notified and can quickly review and publish fresh content without constant back-and-forth.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal-1024x401.png\" alt=\"A look inside The Set’s centralized asset library, where hotel content and brand materials are organized in one place.\" class=\"wp-image-76395\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal-1024x401.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal-450x176.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal-768x301.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal-1536x602.png 1536w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132559\u002FThe-Set-Press-Portal.png 1910w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A look inside The Set’s centralized asset library, where hotel content and brand materials are organized in one place.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Governance: Maintaining brand control at scale\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Canto also acts as The Set’s foundation for brand governance, keeping all core brand materials in one place so everyone can quickly find the most current resources. “From the brand and team perspective, we use Canto for all our assets, logos, brand guidelines, SOPs, templates, advertising, presentations — everything lives there. It’s our brand \u003Cem>Bible\u003C\u002Fem>.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Permission settings add another layer of control. Sales and marketing teams can self-serve the assets they need, while the broader library remains structured and protected. “It gives my team easy access, whether they’re creating a landing page or a blog post,” notes Kasia. “They can just grab what they need and get to work.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The team also uses Canto’s integrations with creative tools, including Canva for quick design work and Photoshop and InDesign for more complex projects.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy-1024x632.png\" alt=\"The Set’s Ultratravel Spring 2026 ad, created with brand-approved assets from Canto.\" class=\"wp-image-76398\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy-1024x632.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy-450x278.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy-768x474.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy-1536x948.png 1536w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09134420\u002FUltratravel-Magazine-Advertisement_The-Set_Spring-2026_V3-copy.png 1629w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The Set’s Ultratravel Spring 2026 ad, created with brand-approved assets from Canto.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ccto-testimonial company=\"The Set\" author=\"Kasia Rudnik\" position=\"Senior Director of Marketing\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F08\u002FKasia-Rudnik-Headshot-150x150.jpg\">We use Canto for all our assets, logos, brand guidelines, SOPs, templates, advertising, presentations — everything lives there. It’s our brand Bible.\u003C\u002Fcto-testimonial>\u003Ch3 class=\"wp-block-heading\">Distribution: Sharing assets with speed\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When it’s time to share content externally, distribution is just as streamlined. The Set’s press portal houses pre-approved photography, logos, videos, and collateral that journalists can access instantly, eliminating the need to manually assemble files. “We receive a lot of press requests, and the portal lets us share content immediately,” says Kasia.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The portal also reinforces the affiliation brand. Even when media contacts focus on one hotel, they’re exposed to the full Set portfolio, thereby increasing visibility across properties. And for more targeted needs, Share Links allow the team to quickly send curated assets to partners and stakeholders.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page-1024x452.png\" alt=\"A preview of The Set’s press portal featuring curated hotel imagery for media use.\" class=\"wp-image-76394\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page-1024x452.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page-450x199.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page-768x339.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page-1536x678.png 1536w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F09132158\u002FThe-Set-Press-Portal-Page.png 1871w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A preview of The Set’s press portal featuring curated hotel imagery for media use.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\">Results: Managing growth with brand confidence\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With Canto, The Set has built a scalable system to support its growing global portfolio. Having assets centralized and brand-approved in Canto has reduced the need for outside creative support and asset rework by 25%. Teams spend less time searching for files or confirming versions, and more time launching campaigns and supporting hotels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has saved us a huge amount of time and given us a clear view of our content and brand direction,” says Kasia. “It gives me confidence to know that everything has been properly coordinated and approved.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">New hotels can be onboarded faster, press requests are fulfilled immediately, and teams can confidently pull from a single trusted source.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Looking ahead, Canto remains foundational to The Set’s expansion. “We’re adding new hotels very soon,” Kasia shares. “As an affiliation brand, it gives us access to our hotels’ assets at any time.”\u003C\u002Fp>","travel",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F03\u002F30150853\u002Fcustomer-feature-theSet.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F03\u002F30150853\u002Fcustomer-feature-theSet-450x246.jpg","Exterior daytime photo of Round Hill Hotel located in Jamaica.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"London, England","https:\u002F\u002Fwww.thesetcollection.com\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F09122529\u002FTheSetLogo_Black_rgb.png",{"title":46,"filterUrl":47},"Travel & Hospitality","\u002Fcustomers\u002Findustry\u002Ftravel\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","The Set","How The Set centralized brand assets for 15+ independent hotels",1789479957991]