[{"data":1,"prerenderedAt":55},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"customer-university-of-pittsburgh-school-of-health-and-rehabilitation-sciences":20},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"readingTime":26,"slug":27,"seoTitle":28,"seoDescription":29,"content":30,"industry":31,"featuredImage":32,"video":38,"info":41},"customer",67218,"2020-11-05T16:17:59","2025-12-19T12:52:56","Canto powers the University of Pittsburgh School of Health and Rehabilitation Sciences’ content engine",7,"university-of-pittsburgh-school-of-health-and-rehabilitation-sciences","University of Pittsburgh – Read the story","With Canto’s easy-to-use organization and search features, Pitt SHRS is empowered to produce a higher volume of content without sacrificing quality.","\u003Cp class=\"wp-block-paragraph\">The University of Pittsburgh School of Health and Rehabilitation Sciences (SHRS) is consistently ranked among the top institutions in the nation. The school has seven departments and 29 undergraduate and graduate programs, including Sports Medicine, Nutrition Science, Speech-Language Pathology and Health Information Management. Pitt SHRS is proud to be a trailblazer in the realms of academics, research and diversity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As the SHRS Communications Specialist, Brian Bayer works closely with the Director of Communications, Natalie Baney, to produce digital and print media for the school and each program it encompasses. He is engaged in the various aspects of the Pitt SHRS experience – recruitment, student life, alumni relations and community engagement.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Pitt SHRS needed a universal solution to centralize and organize an excess of assets that were becoming a barrier to collaboration.\" result=\"With Canto’s easy-to-use organization and search features, Pitt SHRS is empowered to produce a higher volume of content without sacrificing quality.\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Simplify scattered workflows for seamless collaboration\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The Communications team has their hands full creating print and digital content for the school’s nearly 30 academic programs. As one of the best in the United States, the school is held to a high standard. The team wants to make sure they’re producing enough materials to educate their audience while remaining at the highest quality possible.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Not only are we producing high-quality materials, but we’re producing a large quantity. We need tools that allow us to meet the volume expectations that we set for ourselves, and to be able to do that at a high quality,” Brian says.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190500\u002F20170923_111705-1.jpg\" alt=\"group of students\" class=\"wp-image-50545\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190500\u002F20170923_111705-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190500\u002F20170923_111705-1-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Before implementing Canto, every department had their own asset library that was structured according to the department’s needs. Although the libraries were tailor-made, faculty and staff outside of the department couldn’t access them. This created a barrier to collaborating across departments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our media had been all over the place for a while with different libraries and folder structures in different organizational systems. Giving people access to assets they needed was always difficult,” says Brian.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With no centralized space or standard workflow for the school’s assets, each faculty and staff member began saving images in their own way. Oftentimes, assets weren’t filed in the school’s brand asset library, but rather on desktops and in personal folders.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“A lot of people kept their pictures on cell phones or in email folders and hoped that they could find what they needed through a keyword search. People were all over the map with it. We didn’t have one synchronized area other than our SharePoint site, which was limiting,” says Brian.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190459\u002F20190628_AO_3006_Occupational_Therapy_0017.jpg\" alt=\"physical therapy students\" class=\"wp-image-50546\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190459\u002F20190628_AO_3006_Occupational_Therapy_0017.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190459\u002F20190628_AO_3006_Occupational_Therapy_0017-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If someone needed a particular asset, it was like looking for a needle in a haystack. Because assets weren’t centralized and easily shareable, everyone spent more time searching through shared folders and email chains than on creating high volumes of quality content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“I spent hours looking through files that were in no particular order. Sometimes I was lucky, sometimes I wasn’t. I spent a lot of time in my own library and reaching out to other people at the school. I had to find a lot of content through email chains and shared files,” says Brian.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Accessible and searchable assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Pitt SHRS chose Canto for its facial recognition, organization and sharing features. The team now uses Canto to store over 25,000 images and videos. The school’s 250 faculty and staff members primarily use these assets for promotional literature and videos, presentations and the website.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Getting organized\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Since things at the school are always evolving, Brian and his team wanted to introduce a software that allowed them to update their organizational structure as needed. With Canto, the school is able to centrally store assets while still allowing flexibility for each department to organize how it makes sense for them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The structure of everything is fluid and dynamic, but Canto flexes to our needs, which is really nice. As an example, one of our departments is Rehabilitation Science and Technology. Within that department, there are two or three programs that rely heavily on Canto for research and continuing education purposes. They need to be able to share content at different permission levels and to catalog and find it quickly. They have the structure set up to include a bunch of albums, and there’s several different folders that those albums are housed within. It’s a lot more microscopic in terms of how they are set up,” says Brian.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"291\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-1.png\" alt=\"Canto library\" class=\"wp-image-50547\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-1.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-1-450x218.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In addition to department-specific folder structures, Pitt SHRS has established an overarching metadata structure that the whole school uses. This metadata is what keeps assets easily searchable for people both inside and outside of the department.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We rely heavily on tagging, Keywords, date information and artificial intelligence. The Smart Tags are really important to us and our ability to identify, for example, our mascot as a panther,” says Brian.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Search made simple\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The team uses a myriad of ways to search for content – global search, filtering and custom fields help them pinpoint the perfect image for projects. Filtering by date enables the school to ensure they’re using the most recent images.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We never want to display an image that is old. Students, researchers and any external audiences want to see that we are in the now. Canto allows us to identify and find the pictures that are current,” says Brian.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"292\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-2.png\" alt=\"Canto library\" class=\"wp-image-50548\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-2.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190458\u002FCanto-SS-2-450x219.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As a new initiative, Pitt SHRS is focused on positioning the school as a leader in diversity, equity and inclusion. With Canto, they can add a tag to student photos that are representative of the school population.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’ve been able to leverage the searchability features of Canto by adding a diversity tag to our pictures to advance that initiative. When you’re talking about your programs, it’s very important to show people of diverse backgrounds in the literature that you’re putting out there. By adding that diversity tag and applying it across all of our media assets, we’re able to push this initiative forward by curating pictures that show diverse representation,” says Brian.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Facial recognition improves efficiency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Facial recognition enables Brian and his team to search for a particular person across their whole image library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“If we’re looking for a picture of a faculty member, we can identify that faculty member in one picture and then 10 seconds later, we have every picture of that faculty member from all 25,000 of our assets. This is the kind of thing that would take us hours to locate before Canto,” says Brian.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"293\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002FCanto-SS-3.png\" alt=\"Canto library\" class=\"wp-image-50549\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002FCanto-SS-3.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002FCanto-SS-3-450x220.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The team saves time when putting together materials for specific departments and programs because they’re able to instantly find the faculty members they need to showcase for each program. With seven departments and nearly 30 programs, facial recognition comes in handy when creating department or program-specific materials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Facial recognition makes a world of difference to my work because there are so many times where we’re looking for a specific person in order to publicize a project or a program. We know the faculty who teach in each program, so we know that if we’re trying to promote Physical Therapy, for example, we search for those faculty members and find the shots that we’re looking for,” says Brian.\u003C\u002Fp>\u003Ccto-testimonial company=\"University of Pittsburgh School of Health and Rehabilitation Sciences\" author=\"Brian Bayer\" position=\"Communications Specialist\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2020\u002F11\u002FBayer-Headshot-150x150.jpg\">Canto has made a huge difference in how quickly I can turn around a project. It’s easier for me – with a finite number of hours that I can dedicate to each project – to spend time on quality rather than searching for the right media.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Results: More time spent producing quality content instead of asset hunting\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The school transformed their creative workflows with Canto. Now, faculty and staff don’t have to deal with constant bottlenecks, but instead are confident they’ll quickly find the assets they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It was a really long workflow to get any media before. Now because of Canto, that media is at my fingertips. Canto has made a huge difference in how quickly I can turn around a project. It’s easier for me – with a finite number of hours that I can dedicate to each project – to spend time on quality rather than searching for the right media,” says Brian.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Quicker workflows lead the team to become even more focused and efficient, which equals more material created. Now, they’re empowered to get the highest quality content out at a swift pace.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has made my workflows so much more efficient. In my day-to-day tasks, it has expedited my daily work and allowed me to be much more productive,” says Brian.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Are you using your marketing content to its full potential? \u003Cstrong>\u003Ca href=\"\u002Febooks\u002Fsuccess-factor-content-management\u002F\">Download our free eBook “Success factor: Content management”\u003C\u002Fa>\u003C\u002Fstrong> to find out!\u003C\u002Fp>","education",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F10163626\u002FUniversity-of-Pittsburgh-School-of-Health-and-Rehabilitation-Sciences.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F10163626\u002FUniversity-of-Pittsburgh-School-of-Health-and-Rehabilitation-Sciences-450x246.jpg","University of Pittsburgh School of Health and Rehabilitation Sciences header image in red showing a person in physical rehab.",655,1200,{"vId":39,"padding":40},"","56.25",{"headquarters":42,"website":43,"logo":44,"industryObj":45,"productsUsed":48,"company":53,"shortTitle":54},"Pittsburgh, PA","https:\u002F\u002Fwww.shrs.pitt.edu\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190501\u002FShield_stacked_SHRS_3-color.png",{"title":46,"filterUrl":47},"Education","\u002Fcustomers\u002Findustry\u002Feducation\u002F",[49],{"title":50,"url":51,"key":52},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","University of Pittsburgh School of Health and Rehabilitation Sciences","Canto powers the School of Health and Rehabilitation Sciences’ content engine",1787202094162]