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Victoria is the market leader in direct jewelry sales with a large network of consultants spanning Benelux, France, Germany and Austria. Their mission is to empower women by creating a community where women support each other in business and in beauty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Pauline Gilles is the Communication Manager at Victoria. Her diverse role involves planning and creating content for communications, social media and the brand’s website, aligning campaigns across regions and supporting local marketing teams.\u003C\u002Fp>\u003Ccto-goal-result locale=\"en\" goal=\"Victoria needed to empower its network of consultants to be effective at their own marketing while maintaining brand consistency\" result=\"Victoria has an engaged network in all its markets, frequently sharing approved brand imagery across social media\">\u003C\u002Fcto-goal-result>\u003Ch2 class=\"wp-block-heading\">Goal: Achieve brand consistency when selling through a large network of consultants\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">To sell their jewelry, Victoria works with a network of thousands of consultants across many country markets. Consultants host jewelry parties and sell online through e-shops and digital parties. Consultants are responsible for their own marketing, through social media, email and WhatsApp.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With such a large network of consultants – most of whom are not marketing experts – the marketing team at Victoria found it challenging to ensure brand consistency.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"614\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F27171220\u002FVictoria-1.png\" alt=\"Victoria Jewelery 'ear party' image grouping, gold earrings: pair of hoops, and interesting stud pieces with gems or in a figure 8 shape. All over a peach colored background\" class=\"wp-image-67618\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F27171220\u002FVictoria-1.png 768w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F27171220\u002FVictoria-1-450x360.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“People don’t always share powerful, Victoria-branded assets which have a real impact on their followers. This obviously has an impact on our brand image too,” explains Pauline.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To make it easy for consultants to stay on-brand, Victoria provides them with images and other content they know will perform well. Unfortunately, the file storage tool they initially used to deliver these assets fell flat. Uptake was poor with a lack of adherence from their seller network.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our consultants never bought into the tool, and we had a very low active user rate. So, we decided to drop the tool in early 2020 before a gap of several months without a content library,” says Pauline. “We kept sharing visuals with our consultants to help them communicate, but we did this via our intranet, which was limited. They didn’t receive assets on a regular basis.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">Enter Canto: Exactly the tool to enable Victoria’s network\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When the COVID pandemic ramped up, finding the right digital asset management tool became an urgent priority. “After some research, we immediately realized that Canto was exactly the tool we needed,” says Pauline.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Victoria started by introducing Canto to their local marketing teams in February 2021.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We organized Zoom training sessions and support, and encouraged the teams to play around and get familiar with the features,” explains Pauline. “The next step involved training our sector leaders who manage consultant teams. These leaders are in direct contact with our giant network of consultants. Their feelings and adherence are very important when we introduce something new. We organized training and encouraged them to familiarize themselves with the features too.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FVictoria-MyCom2-800.png\" alt=\"Victoria's digital asset management system with images of anklets and earrings. \" class=\"wp-image-59417\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FVictoria-MyCom2-800.png 800w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FVictoria-MyCom2-800-450x201.png 450w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FVictoria-MyCom2-800-768x344.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Victoria introduces new jewelry collections to consultants at their annual February event. This event provided the perfect opportunity to launch Canto to the entire network. They could see how they could use it and take advantage of it to develop their own business.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This was an immediate success: More than 1,700 consultants subscribed to Victoria’s Canto library on the first day. Today, 4,600 consultants have registered (34% of Victoria’s network), and the figure is still rising daily.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Ready-to-use media for every region\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Canto gives Victoria the ability to customize the look and feel of their asset library to match their brand. With Canto, they can also create bespoke content sets to be shared with different markets.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"517\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FMyCom1-800-crop.png\" alt=\"Victoria regions MyCom digital asset management library with folders of the brands different global stores\" class=\"wp-image-59419\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FMyCom1-800-crop.png 800w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FMyCom1-800-crop-450x291.png 450w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184942\u002FMyCom1-800-crop-768x496.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“Customization is very important. We’re a jewelry brand, so the look and feel of the platforms we use is essential,” says Pauline. “We called our Canto library ‘My Com’ because it is a tool to help our consultants communicate with their customers and followers on social media. We also changed the colors to present a light pink space aligned with our brand charter. It is instantly recognizable as a Victoria space by our consultants.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consultants can access their country’s library in their own language. From there, they can explore content, look for a visual, save it, download it and share it on social media. Consultants don’t have uploading privileges, which creates a gate to protect Victoria’s brand image. Instead, the brand’s marketing team feeds albums with new, on-brand content every week.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1061\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184943\u002FMyCom-Portal-800.jpg\" alt=\"MyCom-Portal Images with models sporting gold and silver jewelry  over neutral colored backgrounds\" class=\"wp-image-59416\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184943\u002FMyCom-Portal-800.jpg 800w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184943\u002FMyCom-Portal-800-339x450.jpg 339w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184943\u002FMyCom-Portal-800-772x1024.jpg 772w, \u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184943\u002FMyCom-Portal-800-768x1019.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In a well-organized library, consultants can find all the assets they need to stay on-brand, promote products and recruit new members. Alongside these visuals, documents and social proof, they’ll also find guides on how to use brand imagery, which colors they can use, and which fonts they can download and use in their own creations.\u003C\u002Fp>\u003Ccto-testimonial company=\"Victoria\" author=\"Pauline Gilles\" position=\"Communication Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2021\u002F10\u002FPauline_Canto-150x150.jpg\">Not only do more of our consultants now share powerful Victoria branded assets, we also have better internal team cohesion. Using Canto has brought us all closer together in a spirit of collaboration.\u003C\u002Fcto-testimonial>\u003Ch2 class=\"wp-block-heading\">Result: A growing network with stronger, consistent brand imagery used across social media\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Since introducing Canto across its network, Victoria has developed a stronger brand image on social media. Their consultants are now better empowered to publish content. Victoria’s marketing team can be confident that the greater volume of assets posted to social media are on-brand and pre-approved.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Not only do more of our consultants now share powerful Victoria branded assets, we also have better internal team cohesion. Using Canto has brought us all closer together in a spirit of collaboration,” concludes Pauline. “Every day, we gain visibility, and our consultants better understand the need to have a strong and consistent brand image.”\u003C\u002Fp>","retail",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F10160521\u002FVictoria-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F10160521\u002FVictoria-1-450x246.jpg","Victoria header image in orange of woman wearing a Victoria necklace.",655,1200,{"vId":38,"padding":39},"","56.25",{"headquarters":41,"website":42,"logo":43,"industryObj":44,"productsUsed":47,"company":52,"shortTitle":53},"Brussels, Belgium","https:\u002F\u002Fvictoria-benelux.com\u002Fnl-be","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184945\u002Flogo-2021-Black-200px.jpg",{"title":45,"filterUrl":46},"Retail","\u002Fcustomers\u002Findustry\u002Fretail\u002F",[48],{"title":49,"url":50,"key":51},"Canto DAM","\u002Fproduct\u002Fcanto-dam\u002F","canto-dam","Victoria","With Canto, Victoria delivers branded content to consultants for social media",1789016501046]