Creative Operations Management With Digital Asset Management
Creative operations management is key for optimally organizing your creative team and providing the right results through an ideal work environment.
Continuous trends such as digital marketing, content marketing and SEO are constantly presenting new challenges to marketing due to the great demand for content. Gradually, corporate marketing departments are turning to content producers themselves to fill the growing mass of social media and other channels. But more speed and better responsiveness can only be achieved through quality, creative teamwork. This change not only affects the relationship with partners such as creative agencies but also affects the marketing landscape itself.
This e-book provides an overview of the basics of creative collaboration and gives you hands-on advice on how to make the management of creative teams more efficient.