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Wenn...",{"url":31,"url_md":32,"alt":33,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190105\u002FAaker-modell-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190105\u002FAaker-modell-Feature-450x263.jpg","Abbildung des Aaker-Modells als grafische Darstellung.",700,1200,[37],{"id":38,"slug":38,"title":39,"path":40},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",{"postType":23,"id":42,"date":43,"modified":44,"title":45,"slug":46,"trimmedExcerpt":47,"featuredImage":48,"postCategory":54},52215,"2020-12-21T17:00:23","2025-12-01T15:28:31","Wenn Sie diese Marketing-Trends nicht kennen, ist Ihr Misserfolg bereits vorprogrammiert","marketing-trends","Neue Trends kann man schnell links liegen lassen und ihr Potenzial ignorieren – häufig setzen sie sich auch gar nicht...",{"url":49,"url_md":50,"alt":51,"height":52,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190115\u002FMarketing-Trends_DE-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190115\u002FMarketing-Trends_DE-Feature-450x299.jpg","Ein Pfeil zeigt eine Treppe hinauf.",531,800,[55],{"id":56,"slug":56,"title":57,"path":58},"industry-insights","Brancheneinblicke","\u002Fpost-category\u002Findustry-insights\u002F",{"postType":23,"id":60,"date":61,"modified":62,"title":63,"slug":64,"trimmedExcerpt":65,"featuredImage":66,"postCategory":70},31177,"2020-12-17T17:00:43","2025-11-21T10:24:47","Perfektion in Dokumentform – Tipps für Ihren Brand Styleguide","brand-style-guide","Stellen Sie sich einmal vor, was passieren würde, wenn Sie einhundert Leute bitten, ein Bild von einem Haus zu zeichnen....",{"url":67,"url_md":68,"alt":69,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2019\u002F08\u002F19190129\u002FBrand-style-guide_DE-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2019\u002F08\u002F19190129\u002FBrand-style-guide_DE-Feature-450x263.jpg","Ein Brand Style Guide wird auf einem Laptop angezeigt.",[71],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":73,"date":74,"modified":75,"title":76,"slug":77,"trimmedExcerpt":78,"featuredImage":79,"postCategory":84},52055,"2020-12-16T17:00:38","2025-11-12T10:44:21","Bilddateien umwandeln – so können Sie EPS in TIFF konvertieren","eps-in-tiff-konvertieren","EPS-Dateien sind spezielle Bilddateien mit spezifischen Eigenschaften und besonderen Fähigkeiten. Das macht sie sehr nützlich, doch kann es auch vorkommen,...",{"url":80,"url_md":81,"alt":82,"height":83,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190149\u002FEPS-in-TIFF-konvertieren-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190149\u002FEPS-in-TIFF-konvertieren-Feature-450x360.jpg","Zwei Personen, die mithilfe mobiler Geräte Dateien online austauschen und bearbeiten.",640,[85],{"id":86,"slug":86,"title":87,"path":88},"photo-management","Bildverwaltung","\u002Fpost-category\u002Fphoto-management\u002F",{"postType":23,"id":90,"date":91,"modified":92,"title":93,"slug":94,"trimmedExcerpt":95,"featuredImage":96,"postCategory":100},52142,"2020-12-15T18:00:47","2025-12-01T15:28:12","Die besten Branding-Konferenzen 2021, virtuell und vor Ort","die-besten-branding-konferenzen","Branding-Konferenzen bieten hervorragende Möglichkeiten, ungefilterte Einblicke in wichtige Strategien erfolgreicher Branchenführer zu erhalten – direkt von Insidern. Mit neuen Impulsen...",{"url":97,"url_md":98,"alt":99,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190130\u002FDie-besten-branding-konferenzen-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190130\u002FDie-besten-branding-konferenzen-Feature-450x263.jpg","Ein Raum voller Leute auf einer Konferenz.",[101],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":103,"date":104,"modified":105,"title":106,"slug":107,"trimmedExcerpt":108,"featuredImage":109,"postCategory":114},52041,"2020-12-14T16:00:48","2025-11-12T10:44:41","Was ist Image Management und wie funktioniert das eigentlich?","image-management","Eine Bildverwaltung (auch Image Management genannt) unterstützt Unternehmen dabei, sich kontinuierlich weiterzuentwickeln. Je mehr Bilder wir erstellen, herunterladen, bearbeiten und...",{"url":110,"url_md":111,"alt":112,"height":113,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190151\u002FImage-management_DE-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190151\u002FImage-management_DE-Feature-450x338.jpg","Auf einem Bildschirm sind Ordner vor einem digitalen Hintergrund dargestellt, von denen einer in rot hervorgehoben ist.",600,[115],{"id":86,"slug":86,"title":87,"path":88},{"postType":23,"id":117,"date":118,"modified":119,"title":120,"slug":121,"trimmedExcerpt":122,"featuredImage":123,"postCategory":129},52003,"2020-12-10T18:00:49","2025-11-21T11:01:30","E-Mail-Kadenz: Finden Sie die richtige Frequenz für Ihr E-Mail-Marketing","email-kadenz","Mit Ihrem E-Mail-Marketing führen Sie Ihre Kunden auf eine Entdeckungsreise. Allerdings kommt es auf die richtige Taktung an, wenn Ihre...",{"url":124,"url_md":125,"alt":126,"height":127,"width":128},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190153\u002FEmail-kadenz-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190153\u002FEmail-kadenz-Feature-450x262.jpg","Ein Marketingexperte plant seine E-Mail-Kadenz.",597,1024,[130],{"id":131,"slug":131,"title":132,"path":133},"marketing-communication","Marketingkommunikation","\u002Fpost-category\u002Fmarketing-communication\u002F",{"postType":23,"id":135,"date":136,"modified":137,"title":138,"slug":139,"trimmedExcerpt":140,"featuredImage":141,"postCategory":146},51933,"2020-12-09T17:00:48","2025-11-12T10:45:02","INDD in ORF konvertieren – Ein umfassender Leitfaden","indd-in-orf-konvertieren","INDD -Dateien sind spezielle Dateiformate, die viele Anwender wegen ihrer Gestaltungsmöglichkeiten schätzen. Doch vermutlich kommt einmal der Zeitpunkt, an eine...",{"url":142,"url_md":143,"alt":144,"height":145,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190210\u002FINDD-in-ORF-konvertieren-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190210\u002FINDD-in-ORF-konvertieren-Feature-450x281.jpg","Ein Pfeil, der in die entgegengesetzte Richtung zu anderen Pfeilen zeigt.",500,[147],{"id":86,"slug":86,"title":87,"path":88},{"postType":23,"id":149,"date":150,"modified":151,"title":152,"slug":153,"trimmedExcerpt":154,"featuredImage":155,"postCategory":159},51886,"2020-12-08T18:00:51","2025-12-19T11:45:53","Von der Kunst, ein effektives YouTube-Markenprofil aufzubauen","youtube-markenprofil","YouTube war früher ein Ort, an dem Individuen ihre kreativen Videos einem riesigen Publikum zugänglich machen konnten. Mittlerweile hat es...",{"url":156,"url_md":157,"alt":158,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190215\u002FYoutube-markenprofil-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190215\u002FYoutube-markenprofil-Feature-450x263.jpg","Eine Person schaut über ein Tablet ein Youtube-Markenprofil an.",[160],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":162,"date":163,"modified":164,"title":165,"slug":166,"trimmedExcerpt":167,"featuredImage":168,"postCategory":174},51869,"2020-12-07T17:00:20","2025-11-12T10:45:12","Microsoft Powerpoint benutzen – ein einfacher Leitfaden für Einsteiger","microsoft-powerpoint-benutzen","Microsoft Powerpoint ist seit seiner Markteinführung das führende Programm zur Erstellung professioneller Präsentationen. 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Fünf Beispiele von Marken, die Sie mit Sicherheit kennen","marken-assets","Falls jemand Sie nach einer detaillierten Aufstellung Ihrer Marken-Assets fragen würde, könnten Sie ihm eine solche geben? Wenn Sie diesen...",{"url":187,"url_md":188,"alt":189,"height":190,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F02\u002F19190252\u002FMarken-assets-Feature-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F02\u002F19190252\u002FMarken-assets-Feature-1-450x262.jpg","Zwei Personen sitzen an einem Tisch und arbeiten mit verschiedenen Marken-Assets.",466,[192],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":194,"date":195,"modified":196,"title":197,"slug":198,"trimmedExcerpt":199,"featuredImage":200,"postCategory":205},51571,"2020-12-02T16:00:59","2025-11-12T10:45:38","Die 3 absolut besten aktuellen Podcasts für Unternehmen","podcasts-fuer-unternehmen","Wenn Sie sich einen hochwertigen Business-Podcast anhören, kann Sie das dem eigenen Erfolg einen Schritt näher bringen. Der Podcast fördert...",{"url":201,"url_md":202,"alt":203,"height":204,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190303\u002FPodcasts-fur-unternehmen-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F12\u002F19190303\u002FPodcasts-fur-unternehmen-Feature-450x300.jpg","Ein Mikrofon und ein Headset, mit denen Podcasts aufgenommen werden können.",533,[206],{"id":56,"slug":56,"title":57,"path":58},40,473,{"categories":210,"totalCount":208},[211,213,215,217,221,225,229,231,233],{"id":86,"slug":86,"title":87,"count":212},78,{"id":56,"slug":56,"title":57,"count":214},76,{"id":38,"slug":38,"title":39,"count":216},70,{"id":218,"slug":218,"title":219,"count":220},"digital-asset-management","Digital Asset Management",48,{"id":222,"slug":222,"title":223,"count":224},"inside-canto","Inside Canto",8,{"id":226,"slug":226,"title":227,"count":228},"ai","Künstliche Intelligenz",14,{"id":131,"slug":131,"title":132,"count":230},50,{"id":176,"slug":176,"title":177,"count":232},122,{"id":234,"slug":234,"title":235,"count":236},"product-information-management","Product Information Management",7,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":238},"\u003Cpath fill=\"currentColor\" d=\"M18.41 7.41L17 6l-6 6l6 6l1.41-1.41L13.83 12zm-6 0L11 6l-6 6l6 6l1.41-1.41L7.83 12z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":240},"\u003Cpath fill=\"currentColor\" d=\"M15.41 16.58L10.83 12l4.58-4.59L14 6l-6 6l6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":242},"\u003Cpath fill=\"currentColor\" d=\"M8.59 16.58L13.17 12L8.59 7.41L10 6l6 6l-6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":244},"\u003Cpath fill=\"currentColor\" d=\"M5.59 7.41L7 6l6 6l-6 6l-1.41-1.41L10.17 12zm6 0L13 6l6 6l-6 6l-1.41-1.41L16.17 12z\"\u002F>",1790078008417]