[{"data":1,"prerenderedAt":242},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"blog-page-all-21":20,"$fOgpf6cwyWaV0g3WhtLXS9njq6v2q5MUck_z9s3woIjc":202,"i-mdi:chevron-double-left":234,"i-mdi:chevron-left":236,"i-mdi:chevron-right":238,"i-mdi:chevron-double-right":240},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"posts":21,"totalPages":200,"totalPosts":201},[22,41,59,76,90,105,118,132,145,158,173,186],{"postType":23,"id":24,"date":25,"modified":26,"title":27,"slug":28,"trimmedExcerpt":29,"featuredImage":30,"postCategory":36},"post",50259,"2020-10-27T18:00:21","2025-12-01T10:56:10","Geheimnisse für die Ohren: Die besten Branding-Podcasts des Jahres 2020","die-besten-branding-podcasts","Podcasts zählen zu den sich am schnellsten ausbreitenden Medien zur Informationsgewinnung, da dieses einfache Format keine spezielle Aufmerksamkeit erfordert. So...",{"url":31,"url_md":32,"alt":33,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190551\u002FDie-besten-branding-podcasts-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190551\u002FDie-besten-branding-podcasts-Feature-450x263.jpg","Eine junge Frau hört einen Podcast zum Thema 'die besten Branding-Podcasts'.",700,1200,[37],{"id":38,"slug":38,"title":39,"path":40},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",{"postType":23,"id":42,"date":43,"modified":44,"title":45,"slug":46,"trimmedExcerpt":47,"featuredImage":48,"postCategory":54},50231,"2020-10-26T17:00:24","2025-11-12T10:49:17","Marketing für die Generation Z – So erstellen Sie spezielle Kampagnen für neue Zielgruppen","gen-z-marketing","Die Generation Z entspricht in etwa allen, die ab Mitte der 1990er bis Mitte der 2010er Jahre geboren wurden. Man...",{"url":49,"url_md":50,"alt":51,"height":52,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190552\u002FGen-z-marketing-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190552\u002FGen-z-marketing-Feature-450x292.jpg","Eine Neonschrift mit den Worten 'Generation Z'.",519,800,[55],{"id":56,"slug":56,"title":57,"path":58},"industry-insights","Brancheneinblicke","\u002Fpost-category\u002Findustry-insights\u002F",{"postType":23,"id":60,"date":61,"modified":62,"title":63,"slug":64,"trimmedExcerpt":65,"featuredImage":66,"postCategory":71},50156,"2020-10-21T15:45:10","2025-11-12T10:49:26","TIFF in ORF konvertieren – ist das eigentlich möglich?","tiff-in-orf-konvertieren","Kann man bei den Bilddateien TIFF in ORF konvertieren? Es lassen sich zwar viele Bildformate in andere umwandeln und auch...",{"url":67,"url_md":68,"alt":69,"height":70,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190606\u002FTiff-in-orf-konvertieren-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190606\u002FTiff-in-orf-konvertieren-Feature-450x270.jpg","Detailaufnahme einer Fotokamera.",480,[72],{"id":73,"slug":73,"title":74,"path":75},"photo-management","Bildverwaltung","\u002Fpost-category\u002Fphoto-management\u002F",{"postType":23,"id":77,"date":78,"modified":79,"title":80,"slug":81,"trimmedExcerpt":82,"featuredImage":83,"postCategory":88},50127,"2020-10-20T18:00:55","2025-11-21T11:00:29","Schöpfen Sie Ihr Potenzial mit Branding-Webseiten aus: Ein ausführlicher Ratgeber","branding-webseiten","Ein Branding ist eine bedeutende Aufgabe, die man nicht von einem Tag auf den anderen bewältigen kann – gehen Sie...",{"url":84,"url_md":85,"alt":86,"height":87,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190611\u002FBranding-webseiten-Features.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190611\u002FBranding-webseiten-Features-450x294.jpg","Eine Person setzt wie bei einem Puzzle eine Webseite aus Einzelteilen zusammen.",785,[89],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":91,"date":92,"modified":93,"title":94,"slug":95,"trimmedExcerpt":96,"featuredImage":97,"postCategory":103},50083,"2020-10-19T12:23:06","2025-11-12T10:49:34","Ein umfassender, nützlicher Leitfaden für erfolgreiche Podcasts","erfolgreiche-podcasts","Podcasts werden zunehmend beliebter und behandeln eine Vielzahl von Themen, wodurch sie unterschiedlichste Zielgruppen ansprechen. Wollen auch Sie in die...",{"url":98,"url_md":99,"alt":100,"height":101,"width":102},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190619\u002FErfolgreiche-podcasts-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190619\u002FErfolgreiche-podcasts-Feature-450x446.jpg","Drei Personen, die einen Podcast zum Thema erfolgreiche Podcasts machen.",695,701,[104],{"id":56,"slug":56,"title":57,"path":58},{"postType":23,"id":106,"date":107,"modified":108,"title":109,"slug":110,"trimmedExcerpt":111,"featuredImage":112,"postCategory":116},49977,"2020-09-24T18:00:47","2025-11-21T11:00:19","Neue Konzepte im Branding-Prozess: Ein inspirierender Wegweiser für 2020","branding-prozess","Die Vorstellung, sich kopfüber in eine bestimmte Tätigkeit zu stürzen, mag verlockend sein. Doch wir alle wissen, dass es das...",{"url":113,"url_md":114,"alt":115,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190641\u002FBranding-prozess-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190641\u002FBranding-prozess-Feature-450x263.jpg","Ein kleines Kind steht vor der ersten Stufe einer Treppe.",[117],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":119,"date":120,"modified":121,"title":122,"slug":123,"trimmedExcerpt":124,"featuredImage":125,"postCategory":130},28725,"2020-09-22T18:00:35","2025-11-13T11:21:38","Vom Wert klarer Aussagen: Beispiele für eine Markenpositionierung für Ihre eigenen Prozesse","beispiele-aussagen-markenpositionierung","Die Dienstleistungen Ihrer Marke angemessen zu vermarkten, verlangt von den Mitarbeitern eines Unternehmens, dass sie mit den Grundprinzipien der Marke...",{"url":126,"url_md":127,"alt":128,"height":129,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190654\u002FBeispiele-aussagen-markenpositionierung-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F10\u002F19190654\u002FBeispiele-aussagen-markenpositionierung-Feature-450x262.jpg","Auf einer Tafel steht das Wort Markenpositionierung neben weiteren zugehörigen Begriffen.",466,[131],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":133,"date":134,"modified":135,"title":136,"slug":137,"trimmedExcerpt":138,"featuredImage":139,"postCategory":143},20589,"2020-09-03T18:00:36","2026-08-04T10:05:48","Alles für den Erfolg tun: Ein Leitfaden für Branding-Software im Jahre 2020","branding-software","Bei vielen Sportarten müssen die Spieler irgendeine Art von Ausrüstung tragen, damit sie maximale Leistung bringen können. Beim Branding ist...",{"url":140,"url_md":141,"alt":142,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190823\u002FBranding-software_DE-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190823\u002FBranding-software_DE-Feature-450x263.jpg","Eine Gruppe von Personen sitzt zusammen, eine von ihnen macht sich Notizen, während eine andere eine Branding-Software auf dem Laptop verwendet.",[144],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":146,"date":147,"modified":148,"title":149,"slug":150,"trimmedExcerpt":151,"featuredImage":152,"postCategory":156},9798,"2020-09-01T18:00:33","2025-11-21T10:17:34","Branding-Methoden – 5 Ansätze, die den entscheidenden Unterschied bedeuten könnten","markenbildung","“Eine Marke ist für ein Unternehmen das, was der gute Ruf für einen Menschen ist. Man verdient sich seine Reputation,...",{"url":153,"url_md":154,"alt":155,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190835\u002FMarkenbildung-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190835\u002FMarkenbildung-Feature-450x263.jpg","Eine Gruppe von Personen berät gemeinsam über die Elemente ihrer Marke.",[157],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":159,"date":160,"modified":161,"title":162,"slug":163,"trimmedExcerpt":164,"featuredImage":165,"postCategory":171},21617,"2020-08-27T18:00:32","2025-11-21T10:20:44","Markenresonanz am Modell dargestellt: So erreichen Sie den Gipfel der Kundenbeziehungen","markenresonanz","Die Markenresonanz kann man sich wie die Spitze eines Wolkenkratzers vorstellen, der hoch in den Himmel ragt. Durch einen einfachen...",{"url":166,"url_md":167,"alt":168,"height":169,"width":170},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190845\u002FMarkenresonanz-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190845\u002FMarkenresonanz-Feature-450x283.jpg","Eine Reihe von Holzwürfeln, die eine Treppe bilden und teilweise mit Pfeilen versehen sind.",880,1400,[172],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":174,"date":175,"modified":176,"title":177,"slug":178,"trimmedExcerpt":179,"featuredImage":180,"postCategory":184},48580,"2020-08-25T18:00:53","2025-11-21T10:42:09","Auf Leistung ausgelegt – so wirkungsvoll ist das Brand Value Chain-Modell","brand-value-chain","“Die Marke ist die Gesamtsumme dessen, wie jemand ein bestimmtes Unternehmen wahrnimmt. Beim Branding geht es darum, diese Wahrnehmung zu...",{"url":181,"url_md":182,"alt":183,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190851\u002FBrand-value-chain_DE-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2020\u002F09\u002F19190851\u002FBrand-value-chain_DE-Feature-450x263.jpg","Mehrere Personen setzen aus verschiedenen Puzzleteilen das Wort Marke zusammen.",[185],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":187,"date":188,"modified":189,"title":190,"slug":191,"trimmedExcerpt":192,"featuredImage":193,"postCategory":198},26969,"2020-08-20T06:00:49","2025-11-21T16:27:08","Cantos moderner Ansatz für unverwechselbares, überzeugendes Branding","leitfaden-markenbildung","Hier finden Sie einen kompletten Leitfaden zum Thema Branding im Jahr 2020. Sie suchen spannende, frische Ideen zur Markenbildung? Dann...",{"url":194,"url_md":195,"alt":196,"height":197,"width":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2019\u002F12\u002F19193031\u002FLeitfaden-Markenbildung-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fde\u002F2019\u002F12\u002F19193031\u002FLeitfaden-Markenbildung-Feature-450x300.jpg","Ein Stapel aus Holzklötzen, die mit jeweils einem Wort die Elemente einer Marke beschreiben; Titelbild für Cantos Leitfaden zur Markenbildung.",533,[199],{"id":38,"slug":38,"title":39,"path":40},40,473,{"categories":203,"totalCount":201},[204,206,208,210,214,218,222,226,230],{"id":73,"slug":73,"title":74,"count":205},78,{"id":56,"slug":56,"title":57,"count":207},76,{"id":38,"slug":38,"title":39,"count":209},70,{"id":211,"slug":211,"title":212,"count":213},"digital-asset-management","Digital Asset Management",48,{"id":215,"slug":215,"title":216,"count":217},"inside-canto","Inside Canto",8,{"id":219,"slug":219,"title":220,"count":221},"ai","Künstliche Intelligenz",14,{"id":223,"slug":223,"title":224,"count":225},"marketing-communication","Marketingkommunikation",50,{"id":227,"slug":227,"title":228,"count":229},"marketing-technology","Marketingtechnologie",122,{"id":231,"slug":231,"title":232,"count":233},"product-information-management","Product Information Management",7,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":235},"\u003Cpath fill=\"currentColor\" d=\"M18.41 7.41L17 6l-6 6l6 6l1.41-1.41L13.83 12zm-6 0L11 6l-6 6l6 6l1.41-1.41L7.83 12z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":237},"\u003Cpath fill=\"currentColor\" d=\"M15.41 16.58L10.83 12l4.58-4.59L14 6l-6 6l6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":239},"\u003Cpath fill=\"currentColor\" d=\"M8.59 16.58L13.17 12L8.59 7.41L10 6l6 6l-6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":241},"\u003Cpath fill=\"currentColor\" d=\"M5.59 7.41L7 6l6 6l-6 6l-1.41-1.41L10.17 12zm6 0L13 6l6 6l-6 6l-1.41-1.41L16.17 12z\"\u002F>",1790156588959]