Digital rights management is an important and complex issue – especially at a time when marketers are working with tons of data and publications are no longer limited to brochures. Images are bought, self-produced or made available for third-party campaigns. Therefore, a marketing team could use the same image in blogs, newsletters and various social media channels. But can you use that image anywhere? Does it matter where a picture comes from? Where can I find the copyright information that’s important for me? And what should I do with user-generated content? These types of questions arise whenever marketing teams start using large volumes of images and other assets.
Join us and learn what digital rights challenges occur in daily work processes, which solutions are available and – of course – legal and copyright considerations when working with images.
The agenda & further information you’ll find in our Meetup group.
Due to the high-quality content we offer including some snacks & drinks, we appreciate your purchasing a ticket. Tickets can be cancelled until a day before the event. And just like our last events, pick it up early because they sell out. Please get your ticket here.