Image Watermarking

How Digital Asset Management (DAM) Helps Protect Intellectual Property

Digital Image Watermarking and DAM

Digital watermarking is a technology for embedding information into digital assets. Usually this information pertains to digital rights management (DRM) and copyright protection. Watermarks are useful in protecting copyright because they help prove the origin of a digital asset, and their known use discourages the making of illegal digital asset copies. Watermarking is also useful in marking assets for review, ensuring that assets which aren’t approved or properly licensed don’t end up improperly distributed or incorporated into other works.

Watermarking is available with most Digital Asset Management (DAM) systems. Watermarking is one of many things that sets DAM apart from simple file-sharing.

What is Copyright?

Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. Digital image watermarking is a means of protecting copyright in the digital world.

Benefits of DAM Watermarking

Watermarking works with other aspects of DRM support to save your business from damage claims and protect your valuable intellectual property.

Watermarking is a component of Intelligent License Management to ensure that all copyright information is up-to-date and applied correctly.

Watermarking can be incorporated into Workflow Management solutions to make content/asset approval and other licensing processes smooth and user-friendly.

Watermark Appearance

Typically a watermark is a semitransparent overlay of a logo or copyright notice on top of a protected image.

Watermarking with Canto

Watermarking in Cumulus by Canto
In the Cumulus DAM system, the watermark itself can be an image, static text or even the contents of a particular metadata field. Watermarking can be set to occur on distribution or download, and can be applied in volume, so that all assets within a particular collection are watermarked on download. Watermarking can also occur on an asset-by-asset basis. It can be assigned to users on a per-role basis, or through advanced permissions. The watermark itself can be applied in a variety of pixel-image formats, including JPEG, TIFF, BMP, GIF, PNG, and PCX.

Watermarking in Flight by Canto
In the Flight DAM system, an administrator may upload images into the “digital rights management” option to be used as watermarks. With digital rights management turned on, users may then select the watermark and apply it to select files in the mail library or in the distribution portal.