Asset Usage Reporting

Utilizing Your Digital Asset Management (DAM) Usage Reporting to Improve Your Organization

The Importance of Usage Reporting

Asset usage reports can help you and your organization determine the value your digital asset management (DAM) system provides to team members and stakeholders. There are a variety of reports available for a DAM administrator to take advantage of, all of which provide useful information about your DAM system’s usage, how users are interacting with assets, and what assets are being downloaded and shared.

Accessing reports and analytic information frequently keeps administrators informed, so they can construct strategies of how to better utilize and how they can improve the end user experience. They can view information on which assets are underutilized and better calculate what the ROI is of managing the company’s brand. Here are a few reasons why usage reporting is so important to managing digital assets.

What is Asset Usage Reporting?

Reporting on asset usage allows you to measure how effective your digital assets are performing and how much your team and the market are leveraging those assets – such as images, videos, PDFs, layouts, presentations, etc.

Some of the most useful and common digital asset usage reporting lets you see how many users log into your DAM system and which assets are requested and dowloaded most frequently. This gives insight into what type of content is performing well, and what is not.

Usage Reporting Features

Discover How Team Members Utilize Your DAM System
There are a variety of reports that administrators can access to determine how team members use your DAM system. Admins can generate reports about user login history to see how (and if) team members are making the most of your investment in DAM. By reviewing reports on the top downloaded assets, admins can have insight to which files are used the most by your team and allow that to influence future content creation and usage. There also reports that document the type of files being stored and used, in case there are specific organizational rules to how a team should use their DAM system.

Learn Where Your Content is Shared
Sharing reports can show where and how your content has been shared. Generating these reports can tell what channels your content has been shared to, the frequency of that content being shared to those channels and which team members have been actively sharing your digital assets to outside collaborators.

Find Out Who Has Copies Of Your Digital Assets

Ensure that your digital assets are always following brand guidelines and hold up to your organization’s standard by reviewing a full download history report. Administrators can find out who exactly has access to your company’s digital assets and they can use that data to determine the proper sharing and collaborating process for those who have downloaded content.

Improving Metadata Using Reporting

As administrators review their various reports, they’ll have a better idea of which content is most popular with their team members and what content is either being underutilized or is ineffective. Having such information helps organizations develop strategies to improve the type of content and rates at which they’re shared and downloaded.

Reporting may point to an organizational issue: there may be metadata on certain files that needs to be changed so that team members can find content more quickly. It may also point out that certain digital assets need to be improved, or removed from a DAM library. Monitoring ongoing tasks and processes will to help improve the DAM experience for all stakeholders.