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Download the free report.","Canto’s annual report explores the systems, technologies, and practices that are solving today’s digital content challenges. Get your report now!","\u003Ch2 class=\"wp-block-heading\">Uncover today’s top content challenges, emerging trends, and how to win in 2026\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">Key highlights:\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Over 80% of businesses plan to increase their budgets\u003C\u002Fstrong> for content and creative production in the year ahead\u003C\u002Fli>\u003Cli>\u003Cstrong>AI has increased content volume\u003C\u002Fstrong>, according to 75% of content professionals\u003C\u002Fli>\u003Cli>\u003Cstrong>Only 4% report not using AI\u003C\u002Fstrong> to impact the volume of content production\u003C\u002Fli>\u003Cli>\u003Cstrong>Keeping up with rising content demands across channels remains the top challenge\u003C\u002Fstrong>, as reported in 2025\u003C\u002Fli>\u003Cli>\u003Cstrong>Over 50% of content teams now rely on AI\u003C\u002Fstrong> to accelerate creation, tagging, and organization\u003C\u002Fli>\u003Cli>\u003Cstrong>Inaccurate content usage remains an issue\u003C\u002Fstrong>, with only 35% of content teams being very confident that employees are using approved assets\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\">Abstract:\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Back for its fourth edition, the State of Digital Content 2026 gives a behind-the-scenes look into how content teams operate and where they’re headed next. This year, \u003Cstrong>we surveyed 434 content and creative professionals\u003C\u002Fstrong> to understand how teams navigate rising \u003Ca href=\"\u002Fblog\u002Fstate-of-digital-content\u002F\">digital content\u003C\u002Fa> complexity, what operational challenges slow them down, and what the most advanced, best-in-class organizations do differently.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\">What you’ll get in the report:\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Explore how teams confront rising content demand challenges, workflow inefficiencies, AI adoption, system integration, and digital asset management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>You’ll glean insights on:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>The content boom:\u003C\u002Fstrong> Understand trends in \u003Ca href=\"\u002Fblog\u002Fcontent-operations\u002F\">content operation\u003C\u002Fa> budgets and expectations around content volume in the age of AI\u003C\u002Fli>\u003Cli>\u003Cstrong>Content operations under pressure:\u003C\u002Fstrong> Investigate the top challenges organizations are facing around \u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">digital content management\u003C\u002Fa>, workflow performance, and focus areas for improvement\u003C\u002Fli>\u003Cli>\u003Cstrong>What’s driving \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa>:\u003C\u002Fstrong> See how organizations are managing content, the consequences of mismanaged assets, and the best practices you need now\u003C\u002Fli>\u003Cli>\u003Cstrong>Tech stack optimization:\u003C\u002Fstrong> Find out where teams are inefficient, the latest operational priorities, and \u003Ca href=\"\u002Fblog\u002Fmarketing-stack\u002F\">marketing tech stack\u003C\u002Fa> maturity trends\u003C\u002Fli>\u003Cli>\u003Cstrong>AI throughout the \u003Ca href=\"\u002Fblog\u002Fcontent-lifecycle-management\u002F\">content lifecycle\u003C\u002Fa>:\u003C\u002Fstrong> Discover how AI is impacting content operations, where organizations can apply AI successfully, and emerging opportunities\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Download your free copy now and get the insights you need to level up your marketing organization in 2026.\u003C\u002Fstrong>\u003C\u002Fp>",{"url":31,"url_md":32,"alt":33,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F12\u002F12154519\u002Fcanto-state-of-digital-content-2026-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F12\u002F12154519\u002Fcanto-state-of-digital-content-2026-feature-450x236.jpg","Image of two women studying the latest digital content trends with blue icons representing trends and budgets over a blue background.",630,1200,"https:\u002F\u002Fteam.canto.global\u002Fdirect\u002Fdocument\u002Fu4dhs4ifl92sr4tia46jlt8316\u002FxJs52LXLQzVXXtKK4r-rSirELrU\u002Foriginal?content-type=application%2Fpdf&name=Canto_eBook_The+State+of+Digital+Content+2026.pdf",1788170290477]