What is Digital Asset Management?

The best way to manage brand assets, streamline digital work processes and secure access to images and other rich media.

Digital Asset Management Software

Digital asset management (DAM) systems are designed to enable you to store digital assets and assign metadata to your library of images, videos, presentations, logos, design files, documents and other brand assets for better searchability.

Powerful search and filtering capabilities speed digital workflows. While version history, check-in / check-out, markup, commenting and permission-based access available in leading DAM systems let your team work with the most correct visual assets and stay on-brand.

Digital Asset Management Software

Digital Asset Management Features

As with any digital asset management system, the way you plan to use your Digital Asset Management system will largely determine the features you need, and the system you select.  Here are some key features to consider when looking for Digital Asset Management software

Quickly Find and Distribute Your Content

Enhanced search capabilities assist in locating the files you need when you need them. Just specify what you need and you can narrow your results. And the meticulous management of your metadata helps you and your team find assets even faster.

Central Storage for Your Assets

Your assets are kept in a central location and organized based off your configurations. Once you’ve made your specifications, you’ll improve the searchability of those assets.

Streamlined Workflows

Group assets together in collections that you can share with your team, whether it’s external or internal. Workflows are streamlined with versioning control, approval processes, commenting and alerts.

Quick and Easy Sharing

Digital asset management software enables fast and easy file sharing. You can safely and securely share files and make sure that the right people have access to these.

Here are some other key features and benefits of digital asset management:

  • Image Editing
  • Image Watermarking
  • Local File Server
  • Marketing Asset Management
  • Marketing Document Management
  • Marketing Resource Management
  • Metadata Management
  • Music File Manager
  • Photo Management
  • Photo Storage
  • Portfolio Management
  • Project Management

But what is a digital asset?

A digital asset has intrinsic value to your organization. As opposed to a file, which can be any digital record. The most common types of digital assets include images, videos, design files, logos, documents, audio tracks, presentations and other brand-specific files. Keep in mind, all digital assets are files, but not all files are digital assets.

Digital Asset Management Best Practices

Digital asset management is necessary for many companies spread across multiple industries. From manufacturing to fashion and retail, digital asset management has helped many different companies improve their workflow processes and maintain better brand consistency.

Need first-hand insight about digital asset management project management? Read this ebook. 

Enterprise Digital Asset Management

Enterprise DAM is a powerful software technology for large, often multinational, companies to organize and repurpose important visual content across teams spread throughout the world. Our enterprise solution, Cumulus, has helped companies for over 25 years and we consistently improve it to meet our customers’ needs.

Cumulus helps organizations share resources on a large scale and integrates seamlessly with other enterprise software solutions such as content management systems, product information systems, ERP, eCommerce, document management systems and any environment that needs to communicate with the corporation’s digital media library. Cumulus may be installed on-premise or deployed fully in the cloud.

Learn how to get started with digital asset management with this white paper.

Digital Asset Management Deployment Options

How should you decide if on-premise or cloud-hosted digital asset management is right for your organization?

Organizations looking to meet specific onsite data storage requirements should plan to have IT infrastructure and resources necessary to support in-house DAM implementations. Whereas, some organizations have corporate initiatives to move systems to the cloud, or others who do not have in-house IT capacity to install and maintain a DAM system often select a cloud-based DAM deployment.

The good news is, you have options. Canto, the oldest digital asset management vendor on the market, offers different deployment options and products to suit your needs:


Cumulus Digital Asset Management

  For enterprise-wide scenarios
  On-Premise or hybrid deployment
  Sophisticated integration capabilities

More information 

Flight Cloud Media Library for Teams

  • For SMBs and teams
  • Saas-based technology
  • Easy to set up

More information 

Talk to a DAM Expert

Andreas Mockenhaupt

Andreas Mockenhaupt
Director of Canto Professional Services

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