Images are the lifeblood of brands and campaigns – from logos to product shots to headshots and supporting imagery. Keeping all of these media assets consistent, knowing what’s approved and what isn’t, making the right images available to the right people at the right times – this can all quickly break down into a disorganized mess without a system in place to help structure your fast-paced processes.
Fortunately, easy-to-use digital asset management (DAM) systems, sometimes called Image Libraries, have taken off in the market and are helping marketing teams of all sizes manage their assets and meet their goals. Image Libraries go far beyond the advantages of ordinary cloud storage by providing additional tools to marketers to help them organize, search and share the images necessary to do their job.
Here are 6 things marketers can accomplish with an Image Library, like Flight by Canto:
1. Put Everybody on the Same Page. It can be frustrating to find that an outdated image has made its way from somebody’s local drive into a marketing campaign. Maybe it was a Photoshop touch-up, an older logo or an unwanted headshot – whatever the case, having different versions of the same asset in circulation is not so good for a marketer. Image Libraries help solve this problem by creating a master library in which the latest and greatest versions of image or brand assets are always front and center, for everybody.
2. Find What You Need Fast. Marketers have a fast paced job. Logo and image requests can come from all corners, and they often come at a moment’s notice. Image Libraries help you respond in record time by supplying an array of searchable images at your fingertips. Sales and other employees can do their own searches, thus reducing interruptions. No more need to comb through file folders trying to find that one image you need. Image Libraries like Flight offer a mix of keywording and tagging (plus Smart Folders that organize assets by media type) to help you filter down to the right selection, fast.
3. Make It a Team Effort. Not many marketers work in isolation these days. Campaigns rely on a team, but the logistics of managing marketing teams can be challenging. Sometimes not everyone needs access to an asset, and sometimes a team within a team needs to work on a whole set of assets before those assets are let loose, even internally. Intuitive permissions-settings and private collaboration areas (like Flight’s Workspaces) supply the asset management tools you need to keep the members of your marketing team, and the assets in your image library, in synch.
4. Easily Share with External Stakeholders. Getting images to agencies or clients has never been a super smooth process. Their inboxes are full of file attachments. Image Libraries like Flight provide a way to send outside parties a link to images from within the system itself. No need to download first, then attach to email. Furthermore, when a recipient clicks on your link, you can set the system to require an “I agree” check box for legal usage sign off, before download.
5. Keep Yourself Out of Trouble. Digital Rights Management (DRM) is a topic to which marketers are becoming increasingly sensitive. With so many images circulating on the web and within social media spheres, it’s easy to forget that each image has a certain set of rights attached. With an image library you can make those usage rights clear to your team and outside parties. Illegal use of images can open your company to lawsuits, so providing clear notice of copyright and usage restrictions can save a lot of trouble down the road.
6. Plug Right Into Social Media. No doubt the largest contributing factor to the explosion of images used by marketing teams has been the growth of social media. Marketers find themselves managing a half-dozen additional channels and platforms on top of their legacy digital and print channels. A good Image Library comes with integrations right into social media. Flight plugs right into Facebook, Twitter and even chat tools like Slack, helping to speed the time it takes from asset selection to asset delivery.
To learn more about image libraries, download our ebook Graduating from Dropbox to a Branded Image Library.