[{"data":1,"prerenderedAt":51},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"glossary-what-is-martech":20,"i-material-symbols:person-outline":38,"i-material-symbols:calendar-month":40,"i-mdi:schedule":42,"i-simple-icons:openai":44,"i-simple-icons:claude":47,"i-simple-icons:googlegemini":49},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"slug":26,"author":27,"seoTitle":28,"seoDescription":29,"content":30,"readingTime":31,"featuredImage":32},"glossary",71848,"2025-11-07T20:11:04","2026-04-14T19:49:37","What is MarTech: Defined, explored, and streamlined","what-is-martech","Canto","What is MarTech: Definition and benefits","Discover what MarTech means, how it powers modern marketing, and why integrated platforms like Canto DAM for Products are essential for marketing teams in 2026.","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-martech\">What is MarTech?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>MarTech, short for marketing technology, is a category of specialized tools that enable marketers to plan, execute, and measure campaigns.\u003C\u002Fstrong> Connected marketing technologies integrate data, automation, and collaboration to enable faster, smarter, and more scalable marketing operations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For modern marketing teams, MarTech is more than just software — it’s a framework that connects every part of the go-to-market ecosystem. From managing digital content to automating workflows and analyzing performance, MarTech solutions ensure teams can deliver consistent customer experiences across every channel.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fmarketing-technology\u002F\">Marketing technology\u003C\u002Fa> helps unify teams, improve efficiency, and align marketing activities with business goals — all while reducing manual tasks and siloed processes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-the-benefits-of-martech\">What are the benefits of MarTech?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>MarTech enables teams to work more efficiently, improve collaboration, and make data-driven decisions.\u003C\u002Fstrong> The most significant advantages include:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Operational efficiency:\u003C\u002Fstrong> MarTech breaks down information silos between teams and improves team efficiency\u003C\u002Fli>\u003Cli>\u003Cstrong>Faster content delivery:\u003C\u002Fstrong> Automated content workflows reduce delays and bottlenecks\u003C\u002Fli>\u003Cli>\u003Cstrong>Improved collaboration:\u003C\u002Fstrong> Centralized platforms allow marketing, creative, and sales teams to work together smoothly\u003C\u002Fli>\u003Cli>\u003Cstrong>Data-backed insights:\u003C\u002Fstrong> Analytics platforms turn campaign metrics into actionable strategies and inform future plans\u003C\u002Fli>\u003Cli>\u003Cstrong>Scalability:\u003C\u002Fstrong> MarTech platforms, like \u003Ca href=\"\u002Fglossary\u002Fcloud-based-dam\u002F\">cloud-based DAM\u003C\u002Fa> solutions, grow with an organization, adapting to new channels and technologies\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Together, these benefits drive operational maturity, helping marketing teams operate with agility and focus their efforts on strategic initiatives rather than repetitive tasks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Learn how \u003Ca href=\"\u002Fblog\u002Foperational-maturity\u002F\">operational maturity\u003C\u002Fa> supports long-term marketing success.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-are-examples-of-martech\">What are examples of MarTech?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>MarTech is a broad category that spans dozens of specialized tools.\u003C\u002Fstrong> Below are key examples that define a modern \u003Ca href=\"\u002Fblog\u002Fmarketing-stack\u002F\">marketing technology stack\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142011\u002Fwhat-is-martech-1.jpg\" alt=\"Image showing an example of MarTech - digital asset management library full of images, videos, audio files, and more over a green background with AI, graph, and ecosystem icons.\" class=\"wp-image-71862\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142011\u002Fwhat-is-martech-1.jpg 880w, \u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142011\u002Fwhat-is-martech-1-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142011\u002Fwhat-is-martech-1-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Digital asset management (DAM)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> software manages, stores, and distributes all brand assets — images, videos, decks, documents, and more.\u003C\u002Fstrong> For \u003Ca href=\"\u002Fsolutions\u002Fmarketing\u002F\">marketing teams\u003C\u002Fa>, DAM software is a foundational technology that ensures that the right files are always available, accurate, and on brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">DAM platforms offer capabilities such as automatic sorting and tagging, metadata suggestions, AI-driven brand templates, \u003Ca href=\"\u002Fblog\u002Fai-powered-search\u002F\">AI-powered search\u003C\u002Fa>, and even \u003Ca href=\"\u002Fblog\u002Fcontent-distribution\u002F\">content distribution\u003C\u002Fa> automation. AI helps marketers save time, improve accuracy, and minimize manual \u003Ca href=\"\u002Fglossary\u002Fmetadata-management\u002F\">metadata management\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Product information management (PIM)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fglossary\u002Fwhat-is-pim\u002F\">Product information management\u003C\u002Fa> software centralizes all product data, including dimensions, descriptions, and pricing.\u003C\u002Fstrong> Purpose-built product information platforms provide marketers with a single source of truth, enabling them to create compelling campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some modern platforms, like Canto DAM for Products, connect product data directly with marketing assets, enabling product-driven brands to maintain consistency across e-commerce, social, and print channels. Unifying DAM and PIM in one system creates a streamlined workflow that reduces duplication and accelerates go-to-market efforts.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Work management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fblog\u002Fworkflow-management\u002F\">Work management\u003C\u002Fa> tools and \u003Ca href=\"\u002Fblog\u002Fworkflow-automation\u002F\">workflow automation\u003C\u002Fa> enable teams to plan, assign, and track campaign progress effectively.\u003C\u002Fstrong> Fast-moving marketing teams managing dozens of content streams require visibility and quick feedback loops into in-progress assets. When you integrate DAM and work management tools, marketers can access the latest on-brand content without breaking their stride, eliminating those pesky versioning issues entirely.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Search engine optimization (SEO)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>SEO tools improve visibility by analyzing content performance and search intent.\u003C\u002Fstrong> They help marketing teams identify opportunities, refine messaging, and attract web traffic. The latest SEO tools are also analyzing \u003Ca href=\"https:\u002F\u002Fbuiltin.com\u002Farticles\u002Fgenerative-engine-optimization-new-seo\" target=\"_blank\" rel=\"noopener\">generative engine optimization\u003C\u002Fa> (GEO), allowing marketers to maintain and track brand visibility within LLM search.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Productivity and collaboration\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Collaboration and productivity tools connect marketing, creative, and sales teams in real time for task work.\u003C\u002Fstrong> \u003Ca href=\"\u002Fblog\u002Fcollaborative-marketing\u002F\">Collaborative marketing\u003C\u002Fa> improves speed-to-market and supports brand consistency across campaigns. A unified MarTech workspace enables teams to share updates, comment on in-progress content, and maintain transparency while accelerating \u003Ca href=\"\u002Fblog\u002Fcontent-lifecycle-management\u002F\">content lifecycle management\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Asset creation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Tools for asset creation, such as design and video editing software, form the creative backbone of MarTech stacks.\u003C\u002Fstrong> When you integrate content creation tools with a DAM platform, asset handoffs, version control, organization, and delivery are streamlined, resulting in enhanced efficiency.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Read more about \u003Ca href=\"\u002Fblog\u002Fai-content-creation\u002F\">AI content creation\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Generative AI\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fblog\u002Fai-marketing\u002F\">AI marketing\u003C\u002Fa> is transforming how teams create and distribute content.\u003C\u002Fstrong> Generative AI assists with ideation, copywriting, and \u003Ca href=\"\u002Fblog\u002Fimage-generators\u002F\">image generation\u003C\u002Fa>, while machine learning enhances \u003Ca href=\"\u002Fblog\u002Fmarketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns\u002F\">personalization\u003C\u002Fa> and predictive targeting.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Content management system (CMS)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>CMS powers websites and stores, helping teams manage and publish digital content.\u003C\u002Fstrong> While CMS platforms handle the front-end experience, connecting them with a DAM ensures that approved, on-brand assets appear everywhere content is published.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Explore the differences between \u003Ca href=\"\u002Fblog\u002Fdam-vs-cms\u002F\">DAM vs. CMS\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Analytics and e-commerce insights\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Analytics platforms measure performance across campaigns, channels, and customer journeys.\u003C\u002Fstrong> E-commerce analytics, in particular, reveal how product content impacts sales and engagement. By linking analytics with PIM and DAM software, marketing teams gain a better view of how creative and product information drive conversions.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Marketing automation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Marketing automation software enables marketers to manage email campaigns, lead scoring, and customer journeys efficiently at scale.\u003C\u002Fstrong> When connected to centralized content systems, such as DAM software, automation tools can help deliver segmented, on-brand experiences.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Social media management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fblog\u002Fsocial-media-assets\u002F\">Social media asset management\u003C\u002Fa> platforms activate digital marketing strategies for social channels.\u003C\u002Fstrong> Scheduling, monitoring, and analytics tools give teams control over their presence and brand reputation. Integrating social media management tools with DAM software ensures that the right creative assets are always available for campaigns.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Enterprise resource planning (ERP)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fblog\u002Fenterprise-resource-planning\u002F\">Enterprise resource planning\u003C\u002Fa> systems connect financial, supply chain, and operational data.\u003C\u002Fstrong> Integrating ERP and PIM software enables a smooth data flow between marketing, sales, and operational teams, supporting consistent product launches, pricing updates, and better forecasting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Read more about the differences between \u003Ca href=\"\u002Fblog\u002Fpim-vs-erp\u002F\">PIM vs. ERP\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Customer relationship management (CRM)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>CRM systems centralize all your customer data and interactions.\u003C\u002Fstrong> They can be a game changer for enabling meaningful customer engagement, ensuring consistency in messaging and approach, and driving sales success. When linked with DAM software, CRM systems can keep marketing, business development, and account executives and managers on point and on brand during live calls and interactions.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Advertising\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Digital advertising platforms use data to target and optimize campaigns, enhancing ad placement and creative performance.\u003C\u002Fstrong> Modern ad platforms automate tasks that previously required manual input.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Learn more about \u003Ca href=\"\u002Fblog\u002Fai-advertising\u002F\">AI advertising\u003C\u002Fa> and how it’s redefining ad efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-choose-the-best-marketing-technology\">How to choose the best marketing technology\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Selecting the right MarTech depends on your team’s goals, existing infrastructure, and growth stage.\u003C\u002Fstrong> For marketing teams, the focus should be on tooling integration, scalability, and intuitive technologies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider these key factors when evaluating MarTech platforms:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Integration:\u003C\u002Fstrong> Choose systems that connect your marketing toolkit for streamlined end-to-end content workflows\u003C\u002Fli>\u003Cli>\u003Cstrong>Intuitive use:\u003C\u002Fstrong> Prioritize tools with simple yet powerful interfaces that reduce time to value\u003C\u002Fli>\u003Cli>\u003Cstrong>Scalability:\u003C\u002Fstrong> Ensure the MarTech has a future-proof roadmap\u003C\u002Fli>\u003Cli>\u003Cstrong>Automation:\u003C\u002Fstrong> Select tools that eliminate repetitive manual tasks\u003C\u002Fli>\u003Cli>\u003Cstrong>Proven AI capabilities:\u003C\u002Fstrong> Adopt platforms that enhance productivity and keep your teams focused on strategic work\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">A unified approach, where content, product data, and workflows reside in one ecosystem, provides the greatest efficiency for marketing operations. Explore this philosophy further in Canto’s webinar: \u003Ca href=\"\u002Fwebinars\u002Fhack-your-martech-stack-how-to-reimagine-your-technology-and-workflows-for-smarter-marketing\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_glossary_martech\">Hack Your MarTech Stack: Reimagining Your Technology and Workflows for Smarter Marketing\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--why-canto-dam-for-products-is-foundational-marketing-technology\">Why Canto DAM for Products is foundational marketing technology\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As MarTech continues to evolve, marketing teams are shifting toward all-in-one platforms and unified operations. That’s why leading product-driven organizations use next-generation marketing technology like Canto DAM for Products.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fproduct\u002Fdam-for-products\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_glossary_martech\">Canto DAM for Products\u003C\u002Fa> combines DAM and PIM functionality within an AI-embedded platform, enabling marketing teams to find and deliver product and brand content more efficiently.\u003C\u002Fstrong> With these capabilities, marketing teams can:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Centralize operations\u003C\u002Fstrong> for regional and global content teams\u003C\u002Fli>\u003Cli>\u003Cstrong>Maintain brand consistency\u003C\u002Fstrong> across every channel\u003C\u002Fli>\u003Cli>\u003Cstrong>Accelerate time-to-market\u003C\u002Fstrong> with AI-powered organization and automation\u003C\u002Fli>\u003Cli>\u003Cstrong>Scale content production\u003C\u002Fstrong> with streamlined workflows\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">In 2026 and beyond, unified marketing technology platforms like Canto DAM for Products will define how marketing teams operate — combining intelligence, collaboration, and control to deliver exceptional customer experiences at scale.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Ca href=\"\u002Febooks\u002Foperational-maturity\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_glossary_martech\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2025\u002F07\u002F14192957\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Orange Canto banner with text that reads "Achieving Operational Maturity for Product-Driven Brands - Free guide" with an image of three tiered ipads with images of models on fun backgrounds.\" class=\"wp-image-70521\" srcset=\"\u002Fcdn\u002Fen\u002F2025\u002F07\u002F14192957\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2025\u002F07\u002F14192957\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2025\u002F07\u002F14192957\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",6,{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142014\u002Fwhat-is-martech-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F11\u002F11142014\u002Fwhat-is-martech-feature-450x263.jpg","Image of a happy man holding a laptop with a gears icon near him indicating he is thinking about what MarTech is over a blue background.",700,1200,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":39},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 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