[{"data":1,"prerenderedAt":51},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"glossary-what-is-pim":20,"i-material-symbols:person-outline":38,"i-material-symbols:calendar-month":40,"i-mdi:schedule":42,"i-simple-icons:openai":44,"i-simple-icons:claude":47,"i-simple-icons:googlegemini":49},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"date":23,"modified":24,"title":25,"slug":26,"author":27,"seoTitle":28,"seoDescription":29,"content":30,"readingTime":31,"featuredImage":32},"glossary",66809,"2026-01-14T14:37:27","2026-06-09T08:35:52","Product information management: PIM explained, how it works, & top features","what-is-pim","Canto","What is PIM (Product Information Management) Defined","Learn about PIM systems for managing and distributing information about your products. Discover how PIM works, top benefits and features, use cases, and more.","\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>A product information management (PIM) system centralizes, organizes, and distributes \u003Ca href=\"\u002Fblog\u002Fproduct-information\u002F\">product information\u003C\u002Fa>, like product descriptions, pricing, and other product attributes, across teams and channels. \u003C\u002Fstrong>Products like Canto DAM for Products store, manage, and distribute both \u003Ca href=\"\u002Fglossary\u002Fdigital-assets\u002F\">digital assets\u003C\u002Fa> and product information within one platform, streamlining GTM alignment, operational efficiency, and content ROI.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-does-pim-work\">How does PIM work?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>PIM systems centralize product information into a single platform, allowing businesses to gather and enrich product attributes from various sources.\u003C\u002Fstrong> PIM systems also ensure information accuracy and consistency through missing data field alerts, team member accessibility, and integrations with digital asset management (DAM) platforms. Once attributes are fully prepared, PIM systems distribute them across sales and marketing channels, such as Shopify and Amazon, while automatically tailoring attributes to align with each channel’s unique requirements.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-the-benefits-of-pim-systems\">What are the benefits of PIM systems?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Depending on your business, there are multiple benefits of PIM systems:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Centralized product data\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A PIM system centralizes product data, making it easier to manage, update, and maintain. Managing product data from one place reduces the risk of errors and inconsistencies across channels.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Enhanced customer experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">PIM systems ensure your product data is consistent and complete across all channels, which leads to a better customer experience.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Accelerated time-to-market\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A PIM solution streamlines workflows and automates repetitive tasks, accelerating products to market.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Improved omnichannel marketing\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With a PIM system, accurate and formatted \u003Ca href=\"\u002Fblog\u002Fproduct-feeds\u002F\">product feed\u003C\u002Fa> information can be easily distributed to e-commerce sites, social media, print catalogs, and more.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Assisted industry compliance and regulation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">PIM systems manage accurate product information that is required for labeling, safety, or technical specifications, helping maintain necessary compliance and regulation needs.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"528\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-1.png\" alt=\"a woman looks at her products in her digital asset management library in search for a specific blush shade via the catalog on the computer screen over a red background\" class=\"wp-image-75775\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-1.png 936w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-1-450x254.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-1-768x433.png 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--top-pim-system-features\">Top PIM system features\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">PIM systems transform how you manage product information from the ground up. Check out the top PIM solution features:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Product attribute fields\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Customizable \u003Ca href=\"\u002Fblog\u002Fproduct-attributes\u002F\">product attribute\u003C\u002Fa> fields let you organize your data clearly using organization-specific terms. You can customize the key data fields to reflect any information that is important to sell your products, whether it be the product description or shipping information.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Channel mapping\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Channel mapping ensures that your product attributes align with retailer terms, eliminating the need for tedious backend adjustments. Product attribute names tend to vary between businesses and retailers, even within the same industry. With a PIM system in place, you can “set and forget” these header correlations, streamlining \u003Ca href=\"\u002Fblog\u002Fproduct-feed-management\u002F\">product feed management\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Digital catalogs\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Catalogs are a way to curate product subsets from your line, whether that be your newest drops or old favorites. Any comprehensive PIM solution will offer features for digital \u003Ca href=\"\u002Fblog\u002Fcatalog-management\u002F\">catalog management\u003C\u002Fa> designed to make it easy to share products in a simple, on-brand way.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-does-a-pim-system-help-with-e-commerce\">How does a PIM system help with e-commerce?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">PIM systems help distribute accurate product attributes in the right formats to e-commerce platforms, removing the need for tracking product data with spreadsheets and manually updating each storefront’s product information.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Let’s look at a few examples of \u003Ca href=\"\u002Fblog\u002Fbenefits-of-omnichannel-retailing\u002F\">PIM for e-commerce\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Clothing manufacturer\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you manufacture a line of women’s sportswear, you could use a PIM system to catalog your products.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You could organize your entire line with item descriptions, sizes, colors, materials, care instructions, labeling, marketing and promotional materials, supply chain management, distribution information, and more — for every single item. From there, you could distribute this information to all your various sales, marketing, and distributor channels, which likely includes e-commerce storefronts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Since you used a PIM system to centralize and distribute your product information, your distributors will receive accurate product attributes in the correct storefront formats.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Chocolate retailer\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Let’s say you’re a chocolate retailer with an e-commerce website and a retail presence in brick-and-mortar stores. You could use a PIM system to:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>List your entire line of products\u003C\u002Fli>\u003Cli>Manage ingredient information\u003C\u002Fli>\u003Cli>Store packaging details\u003C\u002Fli>\u003Cli>List accurate nutritional information\u003C\u002Fli>\u003Cli>Manage compliance with different certifications (e.g., Fair Trade, organic, or non-GMO)\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Finally, you could use a PIM system to share accurate product information with all sales, marketing, and other e-commerce channels.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--comparing-pim-vs-other-systems\">Comparing PIM vs. other systems\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Listed below are some comparisons between PIM vs. other systems:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is the difference between PIM vs. CMS?\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>PIM: For managing product attributes across multiple teams and storefronts\u003C\u002Fli>\u003Cli>CMS: For managing the creation and editing of websites and web pages in an easy-to-use interface\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">What is the difference between PIM, DAM, and CMS?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">PIM, DAM, and CMS solutions all serve different purposes. PIM systems help teams centralize, organize, and distribute product attributes across channels and teams. If comparing \u003Ca href=\"\u002Fblog\u002Fpim-vs-dam\u002F\">PIM vs DAM\u003C\u002Fa>, DAM systems help centralize your digital asset library, \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management\u003C\u002Fa>, \u003Ca href=\"\u002Fglossary\u002Fversion-control\u002F\">version control\u003C\u002Fa>, and content distribution. CMS platforms make it easy to create, manage, and publish website content.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is the difference between DAM, PIM, and MRM?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">While DAM and PIM systems are for centralizing and organizing digital assets and product attributes, MRM platforms help marketing teams manage resources such as budgets and content more effectively.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Want to learn more? Check out Canto’s \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">marketing resource management \u003C\u002Fa>guide.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is the difference between PIM vs. CRM?\u003C\u002Fh3>\u003Cul class=\"wp-block-list\">\u003Cli>PIM: Offers tools to enrich product information, manage a variety of attributes, and maintain data quality standards\u003C\u002Fli>\u003Cli>CRM: Designed to manage customer data, sales activity, and communications records with little to no product data management capabilities\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">There are also other similar technologies that can be useful to compare, such as \u003Ca href=\"\u002Fblog\u002Fpim-vs-erp\u002F\">PIM vs ERP\u003C\u002Fa> or \u003Ca href=\"\u002Fblog\u002Fpdm-vs-pim\u002F\">PDM vs PIM\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--how-to-choose-the-best-pim-system\">How to choose the best PIM system\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The best PIM system is the one that addresses your business needs. The top PIM system features to look for include:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Data management capabilities that support diverse types of product data\u003C\u002Fstrong>, including technical specifications, product information, marketing content, and more\u003C\u002Fli>\u003Cli>\u003Cstrong>System integration\u003C\u002Fstrong> with your existing \u003Ca href=\"\u002Fblog\u002Fmarketing-stack\u002F\">marketing stack\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Cstrong>Scalability\u003C\u002Fstrong> to grow with your business\u003C\u002Fli>\u003Cli>\u003Cstrong>Multichannel and multilingual support\u003C\u002Fstrong> to ensure smooth information distribution to all your channels\u003C\u002Fli>\u003Cli>\u003Cstrong>Security features\u003C\u002Fstrong> to protect your sensitive information\u003C\u002Fli>\u003Cli>\u003Cstrong>Cost and licensing fees\u003C\u002Fstrong> that meet your budget\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"526\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-2.png\" alt=\"Images of product details in a digital asset management system for a green skincare company with images of models hands and earthy imagery all over a green background\" class=\"wp-image-75776\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-2.png 936w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-2-450x253.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221008\u002Fimage-2-768x432.png 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--why-product-driven-brands-need-dam-and-pim-systems\">Why product-driven brands need DAM and PIM systems\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For product-driven brands, managing product data is only part of the challenge. While a PIM system is essential for centralizing product specifications, pricing, and attributes, teams also need an efficient way to manage the visual content that brings those products to market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets — all in one place.\u003C\u002Fstrong> For product teams juggling frequent launches, updates, and cross-functional collaboration, a DAM ensures that product images, videos, and brand assets remain accurate, accessible, and easy to reuse.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To learn more about how these tools complement each other, see \u003Ca href=\"\u002Fblog\u002Fpim-and-dam-systems\u002F\">PIM and DAM systems\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Product-first DAM platforms like Canto are built specifically for busy teams that need speed and simplicity.\u003C\u002Fstrong> With intuitive search, structured asset organization, and easy sharing, Canto helps teams quickly find approved visuals and connect them to product information across marketing, e-commerce, and sales channels. Its flexible structure also supports growing product catalogs, making it easier to scale without adding complexity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When DAM and PIM work together—whether through tight integration or a unified platform—teams gain a more complete source of truth for both product data and product content. When evaluating options, it’s important to consider your integration needs and how easily systems will communicate with one another; for deeper guidance on that topic, see \u003Ca href=\"\u002Fblog\u002Fpim-integration\u002F\">PIM integration\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For product-driven brands, combining DAM with PIM reduces manual effort, improves consistency, and enables faster, more confident product launches as catalogs continue to grow.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--organize-your-digital-assets-and-product-details-with-canto-dam-for-products\">Organize your digital assets and product details with Canto DAM for Products\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fproduct\u002Fdam-for-products\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy26&utm_content=page_what_is_pim_glossary\">Canto DAM for Products\u003C\u002Fa> is an industry-leading, product-first platform that centralizes your product information and digital assets, providing a reliable single source of truth for your organization.\u003C\u002Fstrong> With advanced tools for collaboration, automated workflows, and real-time updates, Canto DAM for Products equips your teams to move quickly and accurately across channels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The result? Faster time to market, enhanced brand consistency, and maximized content ROI, all with a platform that scales with your business.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What makes Canto DAM for Products unique:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Product-first DAM solution\u003C\u002Fstrong> that organizes your valuable digital assets and product information around your products\u003C\u002Fli>\u003Cli>\u003Cstrong>Custom attributes and metadata fields\u003C\u002Fstrong> provide important information about products and assets for internal and external users. \u003Ca href=\"\u002Fproduct\u002Fcanto-ai\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy26&utm_content=page_what_is_pim_glossary\">Canto AI\u003C\u002Fa> features automatically tag content in the library\u003C\u002Fli>\u003Cli>\u003Cstrong>Powerful search tools\u003C\u002Fstrong>, like \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy26&utm_content=page_what_is_pim_glossary\">AI Visual Search\u003C\u002Fa>, find assets and products anywhere in the platform\u003C\u002Fli>\u003Cli>\u003Cstrong>Manage and collaborate effectively\u003C\u002Fstrong> with Workflows, Style Guides, and \u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">Digital Rights Management\u003C\u002Fa> tools\u003C\u002Fli>\u003Cli>\u003Cstrong>Share assets and curate product sets\u003C\u002Fstrong> with \u003Ca href=\"\u002Fblog\u002Fbrand-portal\u002F\">brand portals\u003C\u002Fa> and Product Catalogs\u003C\u002Fli>\u003Cli>\u003Cstrong>Deliver specially tailored assets and products to channels\u003C\u002Fstrong> using \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F?utm_source=page_glossary&utm_medium=content_cta&utm_campaign=canto_content_fy26&utm_content=page_what_is_pim_glossary\">Media Publisher\u003C\u002Fa> and Channel Mapping\u003C\u002Fli>\u003Cli>\u003Cstrong>40+ integrations\u003C\u002Fstrong> to leading work management, productivity, collaboration, creative tools, CMS, social media platforms, and more\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Ca href=\"\u002Febooks\u002Fdam-for-products\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"274\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221905\u002Fimage-3.png\" alt=\"Green background banner with product imagery on the right and ebook name on the left: "From Chaos to Clarity: Transforming Your Product Experience with a DAM for Products" and a button "Free guide".\" class=\"wp-image-75777\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221905\u002Fimage-3.png 936w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221905\u002Fimage-3-450x132.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F11\u002F13221905\u002Fimage-3-768x225.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--pim-system-frequently-asked-questions\">PIM system frequently asked questions\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">What is a PIM system (PIMS)?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A PIM system (product information management system or PIMS) is a solution organizations use to improve product processes. A PIMS centralizes, organizes, and distributes accurate product attributes across teams and channels.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is a PIM?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A PIM, also known as a product information management system, is a software solution used to centralize product attributes, improving product processes and product information accuracy.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is PIM software?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">PIM software is a platform used by organizations to centralize, organize, and distribute product information across marketing, sales, and channels. PIM software vastly improves product information accuracy, reliability, and accessibility.\u003C\u002Fp>",8,{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F11\u002F14205827\u002Fwhat-is-a-pim-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F11\u002F14205827\u002Fwhat-is-a-pim-feature-450x236.jpg","blue text that reads: What is a PIM? above an illustration of red hands using magnifying glass and moving different images around a computer will a digital asset management system to correct the product details over a blue background",630,1200,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":39},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 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