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Brand resonance is the depth of psychological and emotional connection a customer develops with a brand,...",{"url":93,"url_md":94,"alt":95,"height":96,"width":97},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190956\u002Fbrand-resonance-model-9.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190956\u002Fbrand-resonance-model-9-450x283.jpg","A set of blocks in the form of steps.",880,1400,[99],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":101,"date":102,"modified":103,"title":104,"slug":105,"trimmedExcerpt":106,"featuredImage":107,"postCategory":111},35887,"2020-08-17T10:26:34","2026-05-13T17:18:33","Brand value chain: How brands build and measure lasting value","brand-value-chain","What is the brand value chain? A brand value chain is a structured framework that maps the sequential stages through...",{"url":108,"url_md":109,"alt":110,"height":81,"width":82},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191006\u002Fbrand-value-chain-25.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191006\u002Fbrand-value-chain-25-450x263.jpg","Numerous people holding 'brand' puzzle pieces.",[112],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":114,"date":115,"modified":116,"title":117,"slug":118,"trimmedExcerpt":119,"featuredImage":120,"postCategory":124},19923,"2020-08-12T14:01:47","2026-09-14T10:33:00","A modern approach to unique and compelling branding from Canto","branding-guide","The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re in...",{"url":121,"url_md":122,"alt":123,"height":52,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194726\u002Fbranding-guide-5.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194726\u002Fbranding-guide-5-450x300.jpg","A hand placing blocks about brand on top of each other.",[125],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":127,"date":128,"modified":129,"title":130,"slug":131,"trimmedExcerpt":132,"featuredImage":133,"postCategory":137},47460,"2020-08-10T17:27:58","2026-06-25T19:39:58","Brand dilution: 9 real examples and what every brand can learn from them","brand-dilution","What is brand dilution? Brand dilution occurs when a brand’s extensions, new products, or market expansions weaken its core identity,...",{"url":134,"url_md":135,"alt":136,"height":96,"width":97},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191036\u002Fbrand-dilution-12.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191036\u002Fbrand-dilution-12-450x283.jpg","",[138],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":140,"date":141,"modified":142,"title":143,"slug":144,"trimmedExcerpt":145,"featuredImage":146,"postCategory":150},47373,"2020-08-05T18:33:38","2026-05-18T16:28:27","Brand differentiation: 7 Ways to stand out From your competitors","brand-differentiation","What is brand differentiation? Brand differentiation is the process by which a company distinguishes its brand from competitors through unique...",{"url":147,"url_md":148,"alt":149,"height":96,"width":97},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191043\u002Fbrand-differentiation-14.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191043\u002Fbrand-differentiation-14-450x283.jpg","Similar fishes looking at a different-looking fish.",[151],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":153,"date":154,"modified":155,"title":156,"slug":157,"trimmedExcerpt":158,"featuredImage":159,"postCategory":163},25438,"2020-08-03T08:29:31","2026-05-26T17:29:30","Brand compliance: How to protect and enforce your brand standards","brand-compliance","What is brand compliance? Brand compliance is the practice of ensuring all brand outputs — across teams, channels, and campaigns...",{"url":160,"url_md":161,"alt":162,"height":96,"width":97},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19191103\u002Fbrand-compliance-33.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19191103\u002Fbrand-compliance-33-450x283.jpg","A person holding a compass in their hand.",[164],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":166,"date":167,"modified":168,"title":169,"slug":170,"trimmedExcerpt":171,"featuredImage":172,"postCategory":177},27165,"2020-07-29T08:59:06","2026-06-17T16:07:54","Brand transparency: What it is and why it matters for your business","brand-transparency","What is brand transparency? Brand transparency is the ongoing practice of being open and honest with your audience about your...",{"url":173,"url_md":174,"alt":175,"height":176,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25-450x282.png","A microscope set examining brands..",502,[178],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":180,"date":181,"modified":182,"title":183,"slug":184,"trimmedExcerpt":185,"featuredImage":186,"postCategory":190},25209,"2020-07-27T09:10:26","2026-06-24T17:04:02","Why brand recognition helps businesses: Strategies to build lasting awareness","brand-recognition","Why does brand recognition help businesses? Brand recognition is the ability of customers to identify your brand through visual or...",{"url":187,"url_md":188,"alt":189,"height":176,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19191128\u002Fbrand-recognition-29-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19191128\u002Fbrand-recognition-29-1-450x282.jpg","A brand calendar.",[191],{"id":38,"slug":38,"title":39,"path":40},7,78,{"categories":195,"totalCount":229},[196,200,201,205,209,213,217,221,225],{"id":197,"slug":197,"title":198,"count":199},"ai","Artificial Intelligence",22,{"id":38,"slug":38,"title":39,"count":193},{"id":202,"slug":202,"title":203,"count":204},"digital-asset-management","Digital Asset Management",74,{"id":206,"slug":206,"title":207,"count":208},"industry-insights","Industry insights",135,{"id":210,"slug":210,"title":211,"count":212},"inside-canto","Inside Canto",46,{"id":214,"slug":214,"title":215,"count":216},"marketing-communication","Marketing communication",51,{"id":218,"slug":218,"title":219,"count":220},"marketing-technology","Marketing technology",167,{"id":222,"slug":222,"title":223,"count":224},"photo-management","Photo management",126,{"id":226,"slug":226,"title":227,"count":228},"product-information-management","Product Information Management",16,715,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":231},"\u003Cpath fill=\"currentColor\" d=\"M18.41 7.41L17 6l-6 6l6 6l1.41-1.41L13.83 12zm-6 0L11 6l-6 6l6 6l1.41-1.41L7.83 12z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":233},"\u003Cpath fill=\"currentColor\" d=\"M15.41 16.58L10.83 12l4.58-4.59L14 6l-6 6l6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":235},"\u003Cpath fill=\"currentColor\" d=\"M8.59 16.58L13.17 12L8.59 7.41L10 6l6 6l-6 6z\"\u002F>",1790485321478]