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Should marketing emails be sleek, professionally designed works...",{"url":31,"url_md":32,"alt":33,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190312\u002Fhtml-vs-text-email-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190312\u002Fhtml-vs-text-email-feature-450x263.jpg","Side-by-side comparison of text-heavy and HTML-rich emails from AP and Google.",700,1200,[37],{"id":38,"slug":38,"title":39,"path":40},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",{"postType":23,"id":42,"date":43,"modified":44,"title":45,"slug":46,"trimmedExcerpt":47,"featuredImage":48,"postCategory":52},51153,"2020-11-20T08:18:49","2025-12-01T11:05:14","Email sign-up forms: Turn your web traffic into a thriving mailing list","email-sign-up-forms","Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...",{"url":49,"url_md":50,"alt":51,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-feature.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-feature-450x263.png","Pop-up email sign-up form on Ace & Tate website.",[53],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":55,"date":56,"modified":57,"title":58,"slug":59,"trimmedExcerpt":60,"featuredImage":61,"postCategory":65},51019,"2020-11-18T17:29:07","2025-12-01T11:05:35","Benefits of email marketing: Why email is still a great way to reach your customers","benefits-of-email-marketing","Once the cutting edge of digital communications, email is now a bit old-fashioned. So why is it still such a...",{"url":62,"url_md":63,"alt":64,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190419\u002Fbenefits-of-email-marketing-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190419\u002Fbenefits-of-email-marketing-feature-450x263.jpg","Hands holding a smartphone with an email inbox on the screen.",[66],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":68,"date":69,"modified":70,"title":71,"slug":72,"trimmedExcerpt":73,"featuredImage":74,"postCategory":78},50859,"2020-11-13T16:19:33","2025-12-01T11:06:15","Science for marketers: A guide to email campaign optimization","email-campaign-optimization","Email marketing generates data points with every campaign. Over time, they add up to valuable insights about your audiences. How...",{"url":75,"url_md":76,"alt":77,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg","Illustration of scientists studying emails with a microscope.",[79],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":81,"date":82,"modified":83,"title":84,"slug":85,"trimmedExcerpt":86,"featuredImage":87,"postCategory":91},50731,"2020-11-11T17:29:56","2026-07-10T18:08:39","Email analytics: What to measure and why it matters for your campaigns","email-analytics","What is email analytics? Email analytics is the process of tracking and interpreting data from email campaigns to understand how...",{"url":88,"url_md":89,"alt":90,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature-450x263.jpg","Three marketers looking at email analytics graphs.",[92],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":94,"date":95,"modified":96,"title":97,"slug":98,"trimmedExcerpt":99,"featuredImage":100,"postCategory":106},50552,"2020-11-06T08:59:18","2025-12-01T11:06:45","How local email marketing helps small businesses get customers through the door","local-email-marketing","Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...",{"url":101,"url_md":102,"alt":103,"height":104,"width":105},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190453\u002Flocal-email-marketing-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190453\u002Flocal-email-marketing-feature-450x301.jpg","Salon owner using an iPad with hair stylists working in the background.",668,1000,[107],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":109,"date":110,"modified":111,"title":112,"slug":113,"trimmedExcerpt":114,"featuredImage":115,"postCategory":119},50477,"2020-11-04T10:13:02","2025-12-01T10:57:44","Email marketing examples: Smart ideas to borrow for your own campaigns","email-marketing-examples","It’s easy for marketers to get bogged down in A\u002FB testing, click-through rates and other numbers and metrics. These are...",{"url":116,"url_md":117,"alt":118,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190506\u002Femail-marketing-examples-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190506\u002Femail-marketing-examples-feature-450x263.jpg","Collage of various marketing email examples.",[120],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":122,"date":123,"modified":124,"title":125,"slug":126,"trimmedExcerpt":127,"featuredImage":128,"postCategory":132},50243,"2020-10-30T15:32:32","2025-12-01T10:55:11","Performance-boosting tips for email subject lines","email-subject-lines","Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...",{"url":129,"url_md":130,"alt":131,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature-450x263.jpg","",[133],{"id":38,"slug":38,"title":39,"path":40},{"postType":23,"id":135,"date":136,"modified":137,"title":138,"slug":139,"trimmedExcerpt":140,"featuredImage":141,"postCategory":145},50180,"2020-10-23T14:52:36","2025-11-21T11:00:38","Email click-through rate: One metric to rule them all","email-click-through-rate","Email marketing is blissfully quantifiable. Every campaign creates helpful data you can use to refine your approach. 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Designing emails involves structuring, styling, and formatting email content to communicate a brand message and drive...",{"url":184,"url_md":185,"alt":186,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190745\u002Femail-design-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190745\u002Femail-design-feature-450x263.jpg","Designer's laptop with colors",[188],{"id":38,"slug":38,"title":39,"path":40},5,51,{"categories":192,"totalCount":226},[193,197,201,205,209,213,214,218,222],{"id":194,"slug":194,"title":195,"count":196},"ai","Artificial Intelligence",22,{"id":198,"slug":198,"title":199,"count":200},"branding","Branding",78,{"id":202,"slug":202,"title":203,"count":204},"digital-asset-management","Digital Asset Management",73,{"id":206,"slug":206,"title":207,"count":208},"industry-insights","Industry insights",135,{"id":210,"slug":210,"title":211,"count":212},"inside-canto","Inside Canto",46,{"id":38,"slug":38,"title":39,"count":190},{"id":215,"slug":215,"title":216,"count":217},"marketing-technology","Marketing technology",167,{"id":219,"slug":219,"title":220,"count":221},"photo-management","Photo management",126,{"id":223,"slug":223,"title":224,"count":225},"product-information-management","Product Information Management",16,714,{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":228},"\u003Cpath fill=\"currentColor\" d=\"M15.41 16.58L10.83 12l4.58-4.59L14 6l-6 6l6 6z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":230},"\u003Cpath fill=\"currentColor\" d=\"M8.59 16.58L13.17 12L8.59 7.41L10 6l6 6l-6 6z\"\u002F>",1789880524914]