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","Discover how higher education institutions can amplify their digital storytelling to stand out in today’s competitive online landscape","\u003Cp>As new forms of digital media emerge, there are many channels vying for students’ attention online. To stand out in such a competitive space, universities must reframe their messaging with authentic and impactful assets that resonate with prospective students globally. Using digital tools that leverage AI to organise, manage and securely store digital assets can help institutions build authentic marketing campaigns that showcase their strengths and achievements while maximising efficiency.  \u003C\u002Fp>\n\u003Cp>This webinar, held in partnership between Times Higher Education and Canto, will feature a panel of experts from industry and academia sharing knowledge and best practice about how universities can enhance their digital content delivery to optimise their messaging and brand presence.  \u003C\u002Fp>\n\u003Cp>Topics for discussion will include:  \u003C\u002Fp>\n\u003Cp>• How to enhance institutions’ brands through digital storytelling  \u003C\u002Fp>\n\u003Cp>• Leveraging student voices to create diverse and authentic narratives  \u003C\u002Fp>\n\u003Cp>• Utilising AI technologies to improve and automate digital asset management \u003C\u002Fp>\n\u003Cp>• Streamlining content delivery workflows with a searchable asset database \u003C\u002Fp>\n\u003Cp>• How to ensure data security and compliance on digital platforms \u003C\u002Fp>\n\u003Cp>This Webinar was a joint event hosted by THE and Canto on September 16th 2025 and is now available on demand.\u003C\u002Fp>\n",{"url":33,"url_md":34,"alt":35,"height":36,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F07\u002F19133109\u002FCanto_Times-Higher-Education_b.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F07\u002F19133109\u002FCanto_Times-Higher-Education_b-450x450.png","THE X Canto webinar image",1080,{"dateTime":38,"duration":39},"1753883220","01:00",{"id":41,"key":42},"5174493","EA556117525051BD503BA99CB30019BD","",[45,51,57,63],{"name":46,"title":47,"img":48,"info":49},"Lizzie Ellen","Senior Communications Manager, Faculty of Natural, Mathematical & Engineering Sciences, King's College London ","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F12\u002F18112248\u002FUntitled-design-5-150x150.png",{"en":50,"de":50},"Driven and dynamic communications professional with extensive knowledge of the Higher Education and political sectors. Specialising in media relations, science communications, copywriting, project and campaign management, social media management, podcast production and internal and strategic communications. ",{"name":52,"title":53,"img":54,"info":55},"Poonam Maini"," Faculty of Engineering and Applied Science (FEAS) - Marketing Manager, Cranfield University.","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F12\u002F18112044\u002FUntitled-design-2-150x150.jpg",{"en":56,"de":56},"Poonam has over 20 years of experience, driven by a passion for the education sector. With a proven track record of turning marketing challenges into measurable success, she has delivered global campaigns and generated external income through sponsorship and fundraising. ",{"name":58,"title":59,"img":60,"info":61},"Lucy Ward","Senior Marketing & Communications Officer at Arts University Plymouth","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F12\u002F18111143\u002FUntitled-design-1-150x150.jpg",{"en":62,"de":62},"Lucy leverages her background in illustration and creative education to champion student engagement and outreach. With years of experience in roles spanning student ambassador, recruitment, and marketing, she brings a deep understanding of the arts sector and the student journey to every conversation ",{"name":64,"title":65,"img":66,"info":67},"Ellen Summey","DHIS2 Communications Advisor, HISP Centre at the University of Oslo ","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F12\u002F18110942\u002FUntitled-design-150x150.jpg",{"en":68,"de":68},"Ellen Summey is a communications leader with broad experience across government, technology, and academic organizations. In her role at the University of Oslo’s HISP Centre, she helps lead global communications for DHIS2, a data platform used in more than 80 countries for health, education, logistics, climate, and more. Ellen specializes in strategic messaging, digital engagement, and storytelling to make complex information accessible to diverse audiences. 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