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Learn effective strategies to manage your brand at scale. ","Your brand identity is one of your most valuable assets. Learn how to protect it as your brand grows.","\u003Cp>Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.\u003C\u002Fp>\n\u003Cp>From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the time you get to finished content it’s completely different and out of touch.\u003C\u002Fp>\n\u003Cp>And we haven’t even gotten started on knowing when we should pull these things down!\u003C\u002Fp>\n\u003Cp>The solution: A reliable brand management strategy. That means building in a process to help maintain and optimize our brand assets.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>In this webinar, you’ll learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How to build a brand identity process\u003C\u002Fli>\n\u003Cli>How to structure your content creation workflow so that you can maintain and measure your brand identity\u003C\u002Fli>\n\u003Cli>Best practices from others that have begun using process and tools to manage brand identity\u003C\u002Fli>\n\u003Cli>The first steps to elevate your brand to the next level\u003C\u002Fli>\n\u003C\u002Ful>\n",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184210\u002Fwebinar_brand-identity.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184210\u002Fwebinar_brand-identity-450x236.jpg","Webinar: Brand identity",630,1200,{"dateTime":38,"duration":39},"1665424800","01:03",{"id":41,"key":42},"4149149","65E3CDA84D8ADBFD1FAC0C751628DFC9","7016M000001Kv4yQAC",[45],{"name":46,"title":47,"img":48,"info":49},"Mike Lacey","Vice President, Marketing","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F11192515\u002FMike-Lacey-Headshot-300x300-March-2026-150x150.jpg",{"en":50,"de":51},"Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.","Mit mehr als 10 Jahren Erfahrung in der Leitung globaler Marketingteams ist Mike Lacey auf Marken-Storytelling, kreative Entwicklung und Content-Strategie spezialisiert. Als Vice President für Brand and Product Marketing bei Canto leitet Mike die globalen Teams, die die Corporate Identity von Canto definieren, Marken- und Produktgeschichten zum Leben erwecken und Inhalte und Erlebnisse schaffen, die die Nachfrage steigern. Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.",[53,57,61],{"h":54,"url":55,"img":56},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":58,"url":59,"img":60},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":62,"url":63,"img":64},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1789880499992]