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Canto has the methods that best-in-class organizations use to create a winning content strategy that keeps driving sales.","Putting together a content strategy that drives sales may seem difficult, but we have you covered. Canto has advice on how to define your target audience, map your buyer’s journey, and find the best distribution channels. Combine that with winning tactics and a great tech stack, and you’re looking at a winning strategy that drives sales effectively.","\u003Cp>Sales is the heart of your business – it keeps everything (including revenue) flowing and your organization running. But, without a solid content strategy to back up your stellar sales team, how can you keep your organization going for the long haul?\u003C\u002Fp>\n\u003Cp>If you’re ready to take your content from serviceable to extraordinary, you need to create a sales-focused content strategy. To do that may seem overwhelming you’ll need to define your target audience, map content to the buyer’s journey, and create new and relevant content. And that’s just the beginning of your new content strategy.\u003C\u002Fp>\n\u003Cp>Don’t worry—our experts have you covered. Join Canto’s Vice President of Global Demand Generation, Andrew Hall, and Senior Director of Global Sales Development, Chris Olive, as they lead you through how to develop a content strategy that will not only drive sales but works best for your organization and your content team. 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",{"name":53,"title":54,"img":55,"info":56},"Chris Olive","Senior Director, Global Sales Development","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F07\u002F19184104\u002F1679498518040-150x150.jpg",{"en":57,"de":58},"Chris Olive is the Senior Director of Global Sales Development at Canto. He has a background in sales and revenue operations, specializing in results-driven solution-based selling processes. Prior to joining Canto, Chris was the Senior Director of Sales and Revenue Operations at Voxie.  ","Chris Olive ist Senior Director of Global Sales Development bei Canto. Er bringt Erfahrungen aus den Bereichen Vertrieb und Revenue Operations mit und hat sich auf ergebnisorientierte, lösungsorientierte Verkaufsprozesse spezialisiert. 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