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","Learn to use storytelling, short-form video, and the power of organized content for a successful higher education content strategy.","\u003Cp>As fall admissions approach, marketing and communications teams in higher education are tasked with not only attracting future students but also building a lasting brand presence. Today’s prospective students expect more than just brochures and campus tours — they want to see themselves thriving at your institution through dynamic, authentic content.\u003C\u002Fp>\n\u003Cp>In this webinar, we’ll dive into how higher-ed institutions can harness the power of \u003Cstrong>storytelling, short-form video, and digital assets\u003C\u002Fstrong> to build an engagement strategy that connects with Gen Z and Alpha. You’ll learn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How to use \u003Cstrong>storytelling\u003C\u002Fstrong> to create an emotional connection with future students\u003C\u002Fli>\n\u003Cli>The role of \u003Cstrong>short-form video\u003C\u002Fstrong> and digital assets in boosting engagement\u003C\u002Fli>\n\u003Cli>Strategies for \u003Cstrong>organizing and repurposing content\u003C\u002Fstrong> to maximize impact\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Join us for an insightful discussion on how to craft a marketing strategy that attracts and engages the next generation of students.\u003C\u002Fp>\n",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F25194033\u002Fwebinar_Marketing-Strategy-That-Converts_website.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F25194033\u002Fwebinar_Marketing-Strategy-That-Converts_website-450x236.png","",630,1200,{"dateTime":39,"duration":40},"1747760400","00:45",{"id":42,"key":43},"4946945","F2E1A4B3BC0D2A07A069CC83BBDC8BCA","701Sc00000Ozc9PIAR",[46,53,60],{"name":47,"title":48,"img":49,"info":50},"Maeghan Durbin","Marketing Campaigns Manager ","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F11\u002F18170512\u002FHeadshot-150x150.jpeg",{"en":51,"de":52},"Maeghan Durbin is the Marketing Campaigns Manager at Canto with over a year of experience in digital marketing, strategic campaigns, and crafting content for diverse audiences. She thrives on building innovative marketing strategies that drive engagement and deliver results, showcasing her passion for creativity and communication.","Maeghan Durbin ist Marketing Campaigns Manager bei Canto mit mehr als einem Jahr Erfahrung in den Bereichen digitales Marketing, strategische Kampagnen und Content-Erstellung für verschiedene Zielgruppen. Ihre Leidenschaft für Kreativität und Kommunikation lebt sie beim Entwickeln innovativer Marketingstrategien aus, die Interaktion fördern und Ergebnisse liefern.",{"name":54,"title":55,"img":56,"info":57},"Kelly King-Green","Creative Director, Texas State University ","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F25185321\u002FKelly-King-Green-2023-150x150.jpeg",{"en":58,"de":59},"Kelly King-Green is a creative director with 22+ years of experience in integrated brand marketing, including a decade in higher education. Combining creative vision with operational expertise, she leads teams in producing high-impact content that drives connection and results. As a optimist with a strong work ethic, she thrives on teamwork. She has a deep understanding of the creative process and how to craft powerful brand campaigns that resonate and inspire. She lives and works in beautiful San Marcos, Texas.","Kelly King-Green ist Creative Director mit mehr als 22 Jahren Erfahrung im integrierten Brand Marketing, darunter zehn Jahre im Hochschulbereich. Durch die Kombination von kreativer Vision und operativer Expertise leitet sie Teams an, überzeugende Inhalte zu produzieren, die Verbundenheit schaffen und Ergebnisse liefern. Mit ihrer optimistischen und engagierten Arbeitsweise ist sie eine echte Teamplayerin. Dank ihres tiefgreifenden Verständnisses des kreativen Prozesses weiß sie, wie man wirkungsvolle Markenkampagnen entwickelt, die Anklang finden und begeistern. Sie lebt und arbeitet im schönen San Marcos, Texas.",{"name":61,"title":62,"img":63,"info":64},"Giselle Kowalski","Digital Content Producer, Texas State University","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F25185543\u002FGiselle_headshot-150x150.jpg",{"en":65,"de":66},"Giselle Kowalski, Digital Content Producer for Texas State University's Division of Marketing and Communications, is a Texas-born media creative with a passion for storytelling across platforms. She directs, produces, and oversees a wide range of projects—from podcasts and video series to full-scale social media campaigns. Whether crafting narratives through audio, video, or strategic digital rollouts, she is driven by the power of a compelling story. When she’s not working, she enjoys cycling and spending time with her black cat.","Giselle Kowalski, Digital Content Producer für die Abteilung Marketing und Kommunikation der Texas State University, wurde in Texas geboren. Sie arbeitet als kreative Mediengestalterin und erzählt leidenschaftlich gern Geschichten über verschiedene Plattformen hinweg. Sie leitet, produziert und betreut eine Vielzahl von Projekten – von Podcasts und Videoserien bis hin zu umfassenden Social Media-Kampagnen. Ob sie nun Erzählungen in Audio- oder Videoform oder strategische digitale Einführungen gestaltet, sie lässt sich stets von der Kraft einer fesselnden Geschichte leiten. In ihrer Freizeit fährt sie gerne Fahrrad und verbringt Zeit mit ihrer schwarzen Katze.",[68,72,76],{"h":69,"url":70,"img":71},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":73,"url":74,"img":75},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":77,"url":78,"img":79},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1789382219436]