Authentic user-generated content is an incredibly effective way to show products in action and win customers over — bringing content creators, marketers, and brand ambassadors together to inspire people.
But when you are working with over 100 ambassadors with a regular influx of new imagery, it can be easy to lose track. In this webinar, you’ll hear from Sony Europe’s Tim Stavrinou, who took hold of this problem head-on. Now, his team delivers more content than ever, empowering Sony’s image ambassadors to tell the stories behind their work.
Key takeaways:
- Why digital asset management (DAM) came into play for Sony and Alpha Universe
- How Sony uses Canto to manage thousands of ambassador images and use them in market
- Tangible gains for the Alpha Universe team at Sony
- Live demo of their library and SAIL portal