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Join this workshop to run a live AI brand test and build a framework that turns brand presence into a competitive advantage.","Your buyers are forming opinions before you ever talk to them. In this workshop, learn how your brand shows up across AI search, communities, and buying groups, and how to turn that visibility into a competitive advantage.","\u003Cp>Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.\u003C\u002Fp>\n\u003Cp>In this workshop you’ll learn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How to diagnose where your brand is winning and losing the invisible buyer journey\u003C\u002Fli>\n\u003Cli>Run a live AI test on your own brand\u003C\u002Fli>\n\u003Cli>How to create a practical framework for turning brand presence into your strongest competitive advantage\u003C\u002Fli>\n\u003C\u002Ful>\n",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F04\u002F05173051\u002FHow-to-Win-the-Deals-You-Cant-See-A-Brand-Strategy-for-the-AI-Era.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F04\u002F05173051\u002FHow-to-Win-the-Deals-You-Cant-See-A-Brand-Strategy-for-the-AI-Era-450x236.png","brand strategy",630,1200,{"dateTime":39,"duration":40},"1779980400","00:45",{"id":42,"key":43},"5338431","78E4CE517F0556F4D612D8F48DEEC8FE","701Tr00000uMZv3IAG",[46],{"name":47,"title":48,"img":49,"info":50},"Mike Lacey","Vice President, Marketing","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F11192515\u002FMike-Lacey-Headshot-300x300-March-2026-150x150.jpg",{"en":51,"de":52},"Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. 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Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.",[54,58,62],{"h":55,"url":56,"img":57},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":59,"url":60,"img":61},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":63,"url":64,"img":65},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1789707694362]