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It has a significant impact on your bottom line. Learn how to leverage it more effectively with Canto. ","Your brand has a huge impact on your bottom line. Learn how to leverage it more effectively with Canto.","\u003Cp>\u003Cem>This webinar was originally broadcasted at the ON24 Checkpoint Summit.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.\u003C\u002Fp>\n\u003Cp>Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Break through old benchmarks and learn how to:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Create and enforce brand guidelines across your organization\u003C\u002Fli>\n\u003Cli>Use your brand to tell meaningful stories that resonate with your audiences\u003C\u002Fli>\n\u003Cli>Ensure consistency of your brand across every product, asset and channel\u003C\u002Fli>\n\u003Cli>Turn your brand into your next competitive advantage.\u003C\u002Fli>\n\u003C\u002Ful>\n",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184210\u002Fwebinar_brand-management-challenges.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184210\u002Fwebinar_brand-management-challenges-450x236.jpg","Webinar: Brand management challenges",630,1200,{"dateTime":38,"duration":39},"1666101600","00:21",{"id":41,"key":42},"4149095","F8F1AD82A42399711693250A46E4F001","7016M000001KxObQAK",[45],{"name":46,"title":47,"img":48,"info":49},"Mike Lacey","Vice President, Marketing","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F11192515\u002FMike-Lacey-Headshot-300x300-March-2026-150x150.jpg",{"en":50,"de":51},"Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.","Mit mehr als 10 Jahren Erfahrung in der Leitung globaler Marketingteams ist Mike Lacey auf Marken-Storytelling, kreative Entwicklung und Content-Strategie spezialisiert. Als Vice President für Brand and Product Marketing bei Canto leitet Mike die globalen Teams, die die Corporate Identity von Canto definieren, Marken- und Produktgeschichten zum Leben erwecken und Inhalte und Erlebnisse schaffen, die die Nachfrage steigern. Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.",[53,57,61],{"h":54,"url":55,"img":56},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":58,"url":59,"img":60},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":62,"url":63,"img":64},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1789479959882]