[{"data":1,"prerenderedAt":65},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"webinar-the-art-of-storytelling-how-to-create-a-powerful-brand-narrative-that-drives-results":20,"webinars-latest-the-art-of-storytelling-how-to-create-a-powerful-brand-narrative-that-drives-results":52},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"indexed":23,"date":24,"modified":24,"title":25,"slug":26,"seoTitle":27,"seoDescription":28,"excerpt":29,"content":30,"featuredImage":31,"event":37,"on24":40,"sfCampaignId":43,"speakers":44,"isPastWebinar":23},"webinar",64634,true,"2024-04-17T14:00:37","The Art of Storytelling: How to Create a Powerful Brand Narrative that Drives Results","the-art-of-storytelling-how-to-create-a-powerful-brand-narrative-that-drives-results","The Art of Storytelling: How Your Brand Drives Results","Storytelling helps your brand connect with audiences on a deeper level. It drives engagement, brand loyalty, & results. Find out how in this webinar from Canto.","Storytelling helps your brand connect with audiences on a deeper level, driving engagement, differentiation, and brand loyalty. In this interactive breakout session, Mike shares insights on how to leverage storytelling in crafting a compelling brand narrative to stand out in today’s crowded digital landscape.","\u003Cp>Storytelling helps your brand connect with audiences on a deeper level, driving engagement, differentiation, and brand loyalty. In this interactive breakout session, Mike shares insights on how to leverage storytelling in crafting a compelling brand narrative to stand out in today’s crowded digital landscape.\u003C\u002Fp>\n\u003Cp>Through examples from iconic brands like Nike, Apple, and Airbnb, learn how to create narratives that resonate with your target audience and evoke emotion.\u003C\u002Fp>\n\u003Cp>In this breakout session, you’ll learn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>The importance of storytelling in modern marketing and how it impacts audience engagement.\u003C\u002Fli>\n\u003Cli>How to define your organization’s core values, understand your audience, and analyze your competition to craft content with a powerful brand narrative.\u003C\u002Fli>\n\u003Cli>The importance of content that radiates authenticity, emotional connection, and consistency of messaging for brand success\u003C\u002Fli>\n\u003Cli>How to leverage a digital asset management platform to maintain brand consistency and streamline content distribution\u003C\u002Fli>\n\u003C\u002Ful>\n",{"url":32,"url_md":33,"alt":34,"height":35,"width":36},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F04\u002F19183913\u002Fsummit-webinar-storytelling.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F04\u002F19183913\u002Fsummit-webinar-storytelling-450x263.jpg","",700,1200,{"dateTime":38,"duration":39},"1712880000","00:30",{"id":41,"key":42},"4498043","361C85DC821BD9D07C1A91346BD67078","701Sc000004Wz9MIAS",[45],{"name":46,"title":47,"img":48,"info":49},"Mike Lacey","Vice President, Marketing","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F11192515\u002FMike-Lacey-Headshot-300x300-March-2026-150x150.jpg",{"en":50,"de":51},"Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.","Mit mehr als 10 Jahren Erfahrung in der Leitung globaler Marketingteams ist Mike Lacey auf Marken-Storytelling, kreative Entwicklung und Content-Strategie spezialisiert. Als Vice President für Brand and Product Marketing bei Canto leitet Mike die globalen Teams, die die Corporate Identity von Canto definieren, Marken- und Produktgeschichten zum Leben erwecken und Inhalte und Erlebnisse schaffen, die die Nachfrage steigern. Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.",[53,57,61],{"h":54,"url":55,"img":56},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":58,"url":59,"img":60},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":62,"url":63,"img":64},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1787645020934]