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Learn how to maximize impact with fewer resources. ","Join industry experts as they share key insights to help you craft a winning content and marketing strategy in 2025.","\u003Cp>Success in marketing means staying ahead of trends, delivering personalized and authentic content, and maximizing impact with limited resources. \u003Cstrong>Ready to learn how to achieve it all?\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Join leading industry experts as they unpack key insights from the \u003Ca href=\"\u002Febooks\u002Fstateofdigitalcontent\u002F\">2025 State of Digital Content Report\u003C\u002Fa>, offering exclusive knowledge that will help craft a winning strategy in 2025.\u003C\u002Fp>\n\u003Cp>You’ll learn:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Why personalized content is your secret weapon for B2B engagement\u003C\u002Fli>\n\u003Cli>How storytelling and authenticity build trust\u003C\u002Fli>\n\u003Cli>The role of AI in strategy and tech consolidation\u003C\u002Fli>\n\u003Cli>Proven ways to balance short-term ROI with long-term growth\u003C\u002Fli>\n\u003Cli>Strategies to stand out and do more with less in 2025\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Featuring insights from Devin Reed, Founder of The Reeder; Amy Higgins, Director of Content Marketing at Cloudfare; Erica Gunn, CMO at Canto; and Mike Lacey, VP of Brand and Product Marketing at Canto.\u003C\u002Fp>\n",{"url":33,"url_md":34,"alt":35,"height":36,"width":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F15155723\u002Fwebinar_future-of-content-2025.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F15155723\u002Fwebinar_future-of-content-2025-450x263.png","Future of Digital Content: 2025 Edition",700,1200,{"dateTime":39,"duration":40},"1739296800","01:00",{"id":42,"key":43},"4834051","FE4BD2059C4F6A7DDC79A3B92B09E7CB","701Sc00000K6wKQIAZ",[46,53,60,67],{"name":47,"title":48,"img":49,"info":50},"Devin Reed","Founder, The Reeder","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F16203335\u002FDevin-Reed-Headshot-150x150.jpeg",{"en":51,"de":52},"Yo! I'm Devin. I work with SaaS companies to create memorable content strategies that fuel growth. My career began in sales, and I've used everything I learned there as I moved into marketing. I had back-to-back successes as the former Head of Content at two billion-dollar startups — Gong and Clari. In my time at those industry-dominating companies, I did three critical things: built a trusted brand that attracted limitless inbound, produced content that turned readers into raving fans, designed a content engine that fueled millions in pipeline. \r\n\r\nI’ve long had a side-hustle called The Reeder, where I’ve made my marketing knowledge available to CMOs and VPs of Marketing via consulting, and to marketing professionals at large in my newsletter and LinkedIn courses. ","Hey! Ich bin Devin. Ich arbeite mit SaaS-Unternehmen zusammen, um einprägsame Content-Strategien zu entwickeln, die das Wachstum fördern. Meine Karriere begann im Vertrieb, und ich habe beim Wechsel ins Marketing alles dort Gelernte angewendet. Als ehemaliger Head of Content bei zwei Milliarden-Dollar-Startups – Gong und Clari – verbuchte ich einen Erfolg nach dem anderen. In meiner Zeit bei diesen Branchenführern habe ich drei entscheidende Dinge getan: eine vertrauenswürdige Marke aufgebaut, die für grenzenlosen Zustrom sorgte, Inhalte erstellt, die Leser zu begeisterten Fans machten, und eine Content-Maschine entwickelt, die Millionen in die Pipeline brachte. \r\n\r\nNebenbei habe ich lange Zeit The Reeder betrieben, wo ich mein Marketingwissen CMOs und VPs of Marketing als Berater zur Verfügung gestellt habe. Außerdem vermittle ich es in meinem Newsletter und in LinkedIn-Kursen an Marketingfachleute im Allgemeinen. ",{"name":54,"title":55,"img":56,"info":57},"Amy Higgins","Director of Content Marketing, Cloudfare","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F16203821\u002FAmy-Higgins_FinalProfile-150x150.jpg",{"en":58,"de":59},"An award-winning marketing director highly regarded for extensive experience building and developing top integrated marketing teams, including content, campaign, SEO, customer, community, influencer, and social. Recognized as a natural leader with expertise in storytelling, strategic planning, and data-driven insights. Defines and executes marketing strategies that attract, engage, activate, and retain new audiences.","Eine preisgekrönte Direktorin für Marketing, die für ihre umfassende Erfahrung beim Aufbau und der Entwicklung von hochkarätigen integrierten Marketing-Teams, u. a. in den Bereichen Content, Kampagnen, SEO, Kunden, Community, Influencer und Social Media, hoch angesehen ist. Sie gilt als geborene Führungspersönlichkeit mit Fachkenntnissen im Storytelling, in der strategischen Planung und in datengestützten Analysen. Sie definiert und implementiert Marketingstrategien, die neue Zielgruppen anziehen, einbinden, aktivieren und binden.",{"name":61,"title":62,"img":63,"info":64},"Erica Gunn","Chief Marketing Officer","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184218\u002Ferica-gunn-photo60-150x150.jpg",{"en":65,"de":66},"Erica Gunn is currently CMO at Canto and has a background in both marketing and operations leadership roles. Prior to Canto, Erica was Head of Marketing for Adobe Workfront. She has also held Vice President positions at Nordstrom and Planview and business operations roles at the Bill & Melinda Gates Foundation.","Erica Gunn ist aktuell CMO bei Canto und besitzt Erfahrung in Führungspositionen im Bereich Marketing und Operations. Vor ihrer Tätigkeit bei Canto war Erica Gunn Head of Marketing bei Adobe Workfront. Sie war außerdem Vice President bei Nordstrom und Planview und arbeitete im operativen Geschäft der Bill & Melinda Gates Foundation.",{"name":68,"title":69,"img":70,"info":71},"Mike Lacey","Vice President, Marketing","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F11192515\u002FMike-Lacey-Headshot-300x300-March-2026-150x150.jpg",{"en":72,"de":73},"Mike Lacey has spent more than a decade leading marketing teams at the intersection of brand strategy and business growth in B2B SaaS. As VP of Marketing at Canto, he leads teams in defining corporate identity, shaping differentiated product positioning, and building marketing strategies that fuel demand and growth. Prior to Canto, Mike was at ON24, where he built the original content strategy that helped take the company from a midmarket tech brand to a successful IPO. He's passionate about bridging creative storytelling and business impact, and speaks on topics including brand strategy, content innovation, and the role AI is playing in reshaping how marketing teams operate.","Mit mehr als 10 Jahren Erfahrung in der Leitung globaler Marketingteams ist Mike Lacey auf Marken-Storytelling, kreative Entwicklung und Content-Strategie spezialisiert. Als Vice President für Brand and Product Marketing bei Canto leitet Mike die globalen Teams, die die Corporate Identity von Canto definieren, Marken- und Produktgeschichten zum Leben erwecken und Inhalte und Erlebnisse schaffen, die die Nachfrage steigern. Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.",[75,79,83],{"h":76,"url":77,"img":78},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":80,"url":81,"img":82},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":84,"url":85,"img":86},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1787601487916]