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Operating at the intersection of luxury and sustainable tourism, their team has had to find a way to tell both stories at once, and make sustainability feel like a natural, aspirational part of the luxury experience rather than a compromise of it.\u003C\u002Fp>\n\u003Cp>In this session, Marketing Director Jessie Brechin-Leman joins Canto’s Roxanne Lewington to share how Jacada has redefined its content approach: from reframing sustainability as “Positive Impact” to scaling personalised storytelling with smart asset management, and the lessons other travel and hospitality marketers can take from their journey.\u003C\u002Fp>\n\u003Cp>In this session, you’ll discover:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>How Jacada reframed sustainability as “Positive Impact” to make responsible travel feel like a natural extension of the luxury experience\u003C\u002Fli>\n\u003Cli>Why video storytelling has become central to their strategy, and how it helps travellers envision themselves in the experience before they book\u003C\u002Fli>\n\u003Cli>How hyper-personalised content keeps the right story in front of the right audience, without diluting the brand\u003C\u002Fli>\n\u003Cli>The content management workflows behind Jacada’s approach, from asset organisation and usage rights to distribution across PR agencies and platforms\u003C\u002Fli>\n\u003C\u002Ful>\n",{"url":31,"url_md":32,"alt":33,"height":34,"width":35},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184215\u002Fwebinar_travel.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F19184215\u002Fwebinar_travel-450x236.jpg","Webinar: travel and hospitality",630,1200,{"dateTime":37,"duration":38},"1746003600","00:30",{"id":40,"key":41},"5454103","8C920115B8D960161A87CA19CF590FAD","",[44,50],{"name":45,"title":46,"img":47,"info":48},"Roxanne Lewington","Growth Marketing Manager; EMEA and APAC","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F02\u002F23161638\u002FLynn-headshot-300-x-300-px-150x150.png",{"en":49,"de":49},"Roxanne Lewington is a seasoned demand generation marketer with a career spanning over a decade and a deep passion for digital transformation and creative enablement. 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With a passion for responsible tourism and a deep understanding of the luxury travel market, she drives Jacada's brand presence and connects discerning travellers with extraordinary journeys across the globe. Having lived and worked in Spain, Argentina, and the UK, Jessie brings an international perspective and a background in content, writing, and translation to everything she creates.",[57,61,65],{"h":58,"url":59,"img":60},"Burnout Is a Workflow Problem: Scaling Content in the AI Era","\u002Fwebinars\u002Fburnout-is-a-workflow-problem-scaling-content-in-the-ai-era\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F24083043\u002FBurnout-webinar-header-1-450x236.png",{"h":62,"url":63,"img":64},"The AI Advantage Series:  Extend, Don’t Replace – 6 AI Plays to Help Your Team Do More Than You Thought Possible","\u002Fwebinars\u002Fthe-ai-advantage-series-extend-dont-replace-6-ai-plays-to-help-your-team-do-more-than-you-thought-possible\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F23163904\u002FWP-image-450x236.png",{"h":66,"url":67,"img":68},"From Chaos to Clarity: Scaling Product Content Without Slowing Down","\u002Fwebinars\u002Ffrom-chaos-to-clarity-scaling-product-content-without-slowing-down\u002F","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F29181548\u002Fdigital-assets-1-1-450x238.jpg",1789966895910]