Lynn Herman
ABM Marketing Manager, Canto
Mit mehr als zehn Jahren Erfahrung unterstützt Lynn Herman Unternehmen dabei, das Digital Asset Management und das Produktinformationsmanagement zu optimieren, um das Wachstum und die Markenkonsistenz zu fördern. Bei Canto arbeitet sie mit produktorientierten Unternehmen zusammen, um das Content Management zu optimieren, die Zusammenarbeit zu verbessern und wirkungsvolle Markenerlebnisse zu schaffen.
Mike Lacey
Vice President, Brand and Product Marketing
Mit mehr als 10 Jahren Erfahrung in der Leitung globaler Marketingteams ist Mike Lacey auf Marken-Storytelling, kreative Entwicklung und Content-Strategie spezialisiert. Als Vice President für Brand and Product Marketing bei Canto leitet Mike die globalen Teams, die die Corporate Identity von Canto definieren, Marken- und Produktgeschichten zum Leben erwecken und Inhalte und Erlebnisse schaffen, die die Nachfrage steigern. Zuvor war Mike bei ON24 als Senior Director of Original Content und Creative Director tätig.
Melanie Deziel
Creative Systems Architect | Content Strategy & Creative Leadership |
Melanie Deziel is a Creative Systems Architect passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content.
Her newsletter, Creative Constructs, reveals the hidden structures that hide underneath creative processes and offers tactical tips for optimizing creative work. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”
After discovering her autistic identity in her early 30s, Melanie also works to raise awareness for the unique experiences of autistic women, more than 80% of whom remain unrecognized and undiagnosed by age 18. Through keynote speeches, corporate workshops, and her newsletter, The Late Diagnosed Diaries, she hopes to help more autistic women discover their identity sooner and help medical professionals learn to better recognize autistic women.
Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.
Joe Pulizzi
Joe Pulizzi
Joe Pulizzi is founder of multiple startups including Content Marketing Institute and The Tilt, and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.
His latest book is Burn the Playbook for recent grads and those working in a job with zero satisfaction. It was inspired by his two children.
He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning marketing news show This Old Marketing with Robert Rose. This Old Marketing is the longest running marketing news podcast on the planet.
His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states.
Joe and his family live in Cleveland, Ohio.
