5 Core Roles of a DAM Administrator

Now what? The hard part is out of the way – you’ve got yourself a digital asset management (DAM) system. Your branded library is starting to get into tip top organized shape, and life for your business has been a comfy ride since.

But as the driver in your brand new DAM car, how do you make sure the performance of your DAM stays consistent and stays serving your team at its highest level?

Acting as administrator for your DAM is being the unsung hero for your team, and it’s not an easy feat: there are responsibilities that necessarily demand attention and upkeep if your DAM solution is to be optimized through the course of its tenure. In fact, ROI tends to be greater when Administrators devote more time into monitoring their DAM.

Many DAMs require intensive training and deep technical knowledge to understand the workings of the system. Flight, in contrast, has been architected so that even admin tasks are accessible by a business user.

At Flight, we’ve got the DAM Admin’s best interest at heart. Here are 5 roles that an Admin will have to accomplish to preserve their DAM.

1. Establishing a Metadata Strategy for Improved Searchability 

The Administrator will be the one to choose a standardized system of metadata that will carry your whole media library. Metadata is information, like file size, date, and names about a file recorded directly within the software.

Metadata will make it so that you can search for and locate files precisely and quickly because your assets will be organized through a system of rich keywords and metatags. The Administrator’s job to set an appropriate and consistent metadata strategy will be essential to the organization of your media library.

2. Training Other Users on How To Operate DAM

Prior to implementing a DAM, your team may have been employing a legacy system or even nothing at all. Old habits are hard to quit and that holds true for using a DAM.

While the processes of a DAM are intuitive and simple to pick up, training users on how to best navigate through the DAM will educate them on how to get the most out of its functions.

Advocating for, training in, and onboarding to DAM all falls on the shoulders of the Admin. Your team will surely thank you!

3. Evaluating System Performance

To insulate your investment and make sure your ROI remains positive, giving your DAM an honest appraisal is essential. Maintenance through user feedback will provide a clear picture of what’s working, and what’s not for your DAM.

Administrators will need to read user comments, conduct feedback surveys, and analyze KPIs. Further, built within Flight is the Report setting, allowing you to track precisely how and to what extent your team is working with assets in the brand library.

Metrics like top downloads, top keywords and tag, top search terms, are only a few of the 15 reports you can access to diagnose your DAM’s performance

By taking the appropriate measures, continued DAM excellence will be a directed, and more importantly, informed action for Admins.

4. Customization and Assigning Permission

Administrators can customize their DAM, their way. The aesthetic layout and setup can be changed according to the preference of the user.

Additionally, assets to be shared with others need permission from the Administrator. Ensuring only those you’ve granted privilege to access your files is critical in protecting your privacy.

5. Share Your Assets with Portals

Specific to Flight, Portals is the collaborative powerhouse that allows you to share content easily and accessibly. Portals are a reflection of your brand library, but in a separate DAM system that you may delegate to other users, as based on your defined permissions.

As an Administrator, you create and delineate the rules of your Portals. Users you’ve shared your Portal with will have access to your specified content and will have some customizability of their own.

Sharing your content with other users, which incorporates the permission to see and use the DAM, the know-how on best operating it, and the nitty gritty functions built within it like metadata is all distilled into one cohesive feature in Portals.

Your self-actualization in the DAM space is now complete. Being the best DAM Admin is now a possibility with these easy steps.

If you’re not a DAM Administrator yet but are interested in organizing your team’s media library, give Flight a try with a free trial today!



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